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Amazon Alexa

Amazon Alexa is a virtual assistant that responds to voice commands. It offers features such as voice interaction, weather updates, audiobook and music playing, podcast streaming, product ordering, and more.

Written by the experts at Search Engine Land, check back daily for the freshest content on Amazon Alexa marketing tactics and strategies to help you implement successful campaigns.

SEO

Google adds Journeys to Chrome: search your history by topic

Want to resume searching for topics you did days or weeks ago? Google Chrome's new Journeys feature makes it easy to do.

Danny Goodwin | Feb 8, 2022 at 3:47 pm ET

Amazon

Chrome will show updated pricing in the tabs grid on mobile

Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card.

George Nguyen | Dec 16, 2021 at 2:01 pm ET

SEO

Google Chrome makes Omnibox prefetch faster for your default search engine

This not only will work in Chrome for Google Search but potentially can work for any default search provider.

Barry Schwartz | Nov 2, 2021 at 8:06 am ET

SEO

Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief

Gotta, gotta be down because I want it all

Carolyn Lyden | Oct 4, 2021 at 10:00 am ET

SEO

Chrome tests Google side search in the browser

Also, Journeys is a new feature in Chrome that clusters your browsing history in a new way.

Barry Schwartz | Oct 1, 2021 at 12:31 pm ET

Amazon

News from Google I/O for technical SEO practitioners and site developers

For technical SEO practitioners and site developers alike, we can glean a lot from the announcements the Chrome team made about the availability of technologies and extensions to their current products in the "What's new for The Web Platform" keynote.

Detlef Johnson | May 26, 2021 at 5:16 pm ET

SEO

MUM’s the word, and it’s 1,000x more powerful than BERT; Wednesday’s daily brief

Plus, updated phrase match will roll out to all languages in July

George Nguyen | May 19, 2021 at 10:00 am ET

Amazon

8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief

Also read Search Engine Land’s guide to SEO: Content and search engine success factors

Carolyn Lyden | May 6, 2021 at 10:00 am ET

Amazon Alexa

No more Shopping Ads for digital books; Tuesday’s daily brief

Plus, here’s your guide to auditing for Core Web Vitals

Carolyn Lyden | May 4, 2021 at 10:00 am ET

Amazon Alexa

You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief

Google updates in-SERP travel planning tools as well

Carolyn Lyden | Apr 29, 2021 at 10:00 am ET

Amazon Alexa

The Google product reviews update was a big one; Friday’s daily brief

Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs.

Barry Schwartz | Apr 16, 2021 at 10:00 am ET

Amazon Alexa

The five critical components of a real-time CX

Make your customer’s dream a reality for your business.

Sponsored Content: Pegasystems Inc. | Apr 6, 2021 at 7:00 am ET

Amazon Advertising

Privacy AND targeted content: can they coexist?; Monday’s daily brief

Plus, how the NYT A/B tests headlines

Carolyn Lyden | Mar 22, 2021 at 10:00 am ET

Amazon Alexa

How targeted advertising is impacted under Virginia’s CDPA

The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions

Joe Stanganelli | Mar 8, 2021 at 2:34 pm ET

SEO

Google Search algorithm watching; Friday’s daily brief

Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.

Barry Schwartz | Mar 5, 2021 at 10:00 am ET

Amazon

Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief

Plus, EU search choice screen pleases almost no one

Carolyn Lyden | Feb 18, 2021 at 10:00 am ET

Amazon

Google’s search choice screen had virtually no effect on search market share, perhaps by design

Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.

George Nguyen | Feb 17, 2021 at 8:00 am ET

Amazon Alexa

Analyzing competition with SE Ranking tools

Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals.

SE Ranking | Nov 19, 2020 at 7:30 am ET

Amazon

How to check Google search results for different locations

When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors are.

SEO PowerSuite | Nov 17, 2020 at 8:46 am ET

Amazon

Presidential pollsters got it wrong, what are the implications for consumer research?

If political polls were so off, might consumer research be equally flawed?

Greg Sterling | Nov 6, 2020 at 7:21 am ET
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