Amazon
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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Amazon advertising attribution: Here’s how it works
There are three dashboards on Amazon and each one tracks attribution differently. Here's what you need to know about Seller Central, Advertising Console and Amazon DSP.
SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get started with marketing automation–learn the terms you need to know Jan 23, 2019 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. […]
Amazon adds customer acquisition metrics for Sponsored Brands campaigns
The "new-to-brand" set of metrics are also available for Amazon sellers' display and video ad campaigns.
SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon had a record-breaking holiday season, here’s how advertisers managed it Jan 22, 2019 by Melissa Reilly The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement […]
Amazon had a record-breaking holiday season, here’s how advertisers managed it
The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.
Leveraging Amazon search ads in a time of rapid change
Amazon's advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities.
SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]
Amazon Sponsored Products ads now support dynamic bidding, bid adjustments
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement.
‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’
Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.
What Amazon Advertising’s big 2018 advancements will mean for 2019
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana
Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries.
Amazon product ads evolution: A harbinger of Amazon local advertising?
Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your radar.
SearchCap: Bing features, Amazon sponsored ads and link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds election information, redesigns image search, provides NFL answers, and word of the dayOct 30, 2018 by Barry Schwartz Bing highlights some search features that are popular during the upcoming […]
How to navigate Amazon’s sponsored brand ads updates
How have Amazon's changes to sponsored brand ads affected performance, and how should marketers adjust their strategies? Read on to find out.
SearchCap: Ad budgets shift from search to Amazon, new Google Ad features, Google Lens
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Choose the Right SEO Vendor Oct 25, 2018 by Digital Marketing Depot A business cannot stay relevant in today’s digital world without an online presence. However, a business could […]
Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.
Voice search isn’t the next big disruptor, conversational AI is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making large moves to Amazon advertising.
Tips for optimizing content for voice search, virtual assistants
Voice search is coming. Here's what you can do today to get ahead of the curve.
SearchCap: Taking pitches for SMX West, Amazon ads skyrocketing, Google AMP & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Deciphering search intent: 5 areas to get you started Sep 19, 2018 by Kristopher Jones Here are five ways to use search engine results and smart keyword research to help determine […]
Amazon now 3rd biggest digital ad seller in US
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep skyrocketing.
Elite SEM acquires CPC Strategy with an eye toward growing its Amazon practice
The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform.
SearchCap: Take our Amazon survey (please!), SMX Advanced session recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Advertising on Amazon? Take our survey and win a ticket to SMX! Sep 7, 2018 by Search Engine Land We want to know how marketers like you are using Amazon advertising! […]
Advertising on Amazon? Take our survey and win a ticket to SMX!
We want to know how marketers like you are using Amazon advertising! The team at Search Engine Land has put together a brief survey looking for feedback on whether and why you or your clients have or have not been advertising with Amazon. If not, why? If so, where are budgets coming from? Are they […]
Take our Amazon advertising survey — Enter to win a ticket to SMX
Tell us how you or your clients are approaching Amazon's advertising offerings in our brief survey.
SearchCap: Google Drive rebrands, visual and voice search, Amazon’s ad opportunities & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Ramp Up Your Amazon Ad Game: 5 tips for success Aug 20, 2018 by Digital Marketing Depot Amazon has emerged as the primary purchase channel of the US consumer. Nearly […]
SearchCap: Google Search Console adds features, Amazon advertising, Bing Webmaster Tools & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to using Bing Webmaster Tools – Part 3 Aug 15, 2018 by Christi Olson Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security […]
Analysts say Amazon’s advertising business will surpass AWS by 2021
Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray.
SearchCap: Google Ads authentication, Amazon advertising tips & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads account admins can require multi-factor authentication for all users Aug 6, 2018 by Ginny Marvin The new feature gives account owners more control over the security of their Google […]
Yext integrates local business listings directly into Amazon Alexa
Name, address, phone and hours, with more to come.
Amazon in deal with Marriott to make Alexa a ‘virtual concierge’ in hotel rooms
The program offers the potential for better customer experiences, but privacy concerns could slow deployment.
SearchCap: LiveRamp targets Bing Ads, Amazon Marketing Services & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The basics of working with Amazon Marketing Services Jun 15, 2018 by Daniel Gilbert Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don’t) […]
The basics of working with Amazon Marketing Services
Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don't) against Google AdWords.
SearchCap: JavaScript powered websites, Google axes political ads & Amazon consumer survey
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Priorities for diagnosing JavaScript-powered websites Jun 7, 2018 by Maria Cieslak Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you […]
Survey: Consumer trust may be Amazon’s true competitive advantage
Unlike other online retailers, 67 percent of Amazon customers trust the company to protect their privacy and personal data.
Report: Google Home making gains on Alexa, Apple HomePod in 4th place
Even if Apple's smart speaker sales don't grow, they could still generate $800 million this year.
Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
Study: Google Assistant most accurate, Alexa most improved virtual assistant
While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22 verticals.
Reports: Fake reviews are a growing problem on Amazon, Google
Facebook is reportedly the source of some of the fake review solicitations.