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AOL: Search Marketplace


  • Latest

Search Engines Keep The Lights Out On Fireworks Ads, Mostly

Happy 4th of July! It’s fireworks season here in the US, a time when online searches for “fireworks” skyrocket. Yet, ads for...

Ginny Marvin | Jul 4, 2013 at 8:00 am ET

AOL Q2 Earnings: Display Up, Search Down

AOL released its second quarter earnings this morning. Many financial analysts had a modestly positive reaction to AOL’s display ad...

Greg Sterling | Aug 9, 2011 at 10:37 am ET

AOL Extends Google Search Deal: 5 More Years

AOL announced they have extended their search deal with Google for an additional five-years. This includes Google powering AOL’s organic...

Barry Schwartz | Sep 2, 2010 at 9:23 am ET

 

A Look Back At The Old Search Engines

The Six Revisions blog complied an excellent list of the classic search engines, some dating back to the 1990s. His list includes screen shots...

Barry Schwartz | Sep 14, 2009 at 9:31 am ET

AOL CEO Tim Armstrong: “The Model Is Disney”

It’s been roughly 100 days since Tim Armstrong was named CEO of AOL in anticipation of a spin-off/IPO of the company from corporate parent...

Greg Sterling | Jul 20, 2009 at 10:49 am ET

AOL Debuts Bebo “Social Inbox”

AOL is repositioning or perhaps enhancing Bebo as a kind of dashboard for the internet using the concept of a “social inbox.” The...

Greg Sterling | Dec 10, 2008 at 10:34 am ET

AOL Creates “Platform-A Marketing Solutions” Unit

Trying to realize the promise of its “Platform A” integrated display advertising initiative, AOL has created “Platform-A...

Greg Sterling | Dec 12, 2007 at 12:30 pm ET

Report: AOL To Acquire Quigo For $300 Million

There are rumors and reports circulating that AOL is about to add Quigo to its now pretty full roster of online ad networks and technologies,...

Greg Sterling | Nov 6, 2007 at 9:38 am ET

Want To Opt Out Of Behavioral Ads? AOL Says It Is Your Choice

AOL Will Let Consumers Opt Out of Targeted Ads from the Wall Street Journal reports that AOL will announce today a new tool that will enable AOL...

Barry Schwartz | Oct 31, 2007 at 8:44 am ET

AOL, Google, Microsoft, Yahoo Sued Over Competitive Bidding Patent

AOL, Google, Microsoft, Yahoo Sued Over Competitive Bidding Patent from InformationWeek reports Performance Pricing filed a patent lawsuit (PDF...

Barry Schwartz | Oct 3, 2007 at 9:49 am ET

AOL Introduces ‘Platform A’: Integrated Ad Targeting

AOL has moved its corporate headquarters to New York to be at the center of the U.S. ad and media universe and has introduced what it’s...

Greg Sterling | Sep 17, 2007 at 11:38 am ET

More On AOL’s Search Marketplace

As Danny noted, AOL is launching a new program for advertisers to buy Google AdWords directly from AOL. But AOL Search Marketplace, as the new...

Chris Sherman | Apr 7, 2007 at 1:10 pm ET

AOL To Sell Ads Direct, Using Google’s Tools

As John Battelle notes, the embargo on AOL’s deal to white label Google’s AdWords system and sell ads direct on its own has been...

Danny Sullivan | Apr 6, 2007 at 6:16 pm ET
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