AOL: Search Marketplace
Search Engines Keep The Lights Out On Fireworks Ads, Mostly
Happy 4th of July! It’s fireworks season here in the US, a time when online searches for “fireworks” skyrocket. Yet, ads for...
AOL Q2 Earnings: Display Up, Search Down
AOL released its second quarter earnings this morning. Many financial analysts had a modestly positive reaction to AOL’s display ad...
AOL Extends Google Search Deal: 5 More Years
AOL announced they have extended their search deal with Google for an additional five-years. This includes Google powering AOL’s organic...
A Look Back At The Old Search Engines
The Six Revisions blog complied an excellent list of the classic search engines, some dating back to the 1990s. His list includes screen shots...
AOL CEO Tim Armstrong: “The Model Is Disney”
It’s been roughly 100 days since Tim Armstrong was named CEO of AOL in anticipation of a spin-off/IPO of the company from corporate parent...
AOL Debuts Bebo “Social Inbox”
AOL is repositioning or perhaps enhancing Bebo as a kind of dashboard for the internet using the concept of a “social inbox.” The...
AOL Creates “Platform-A Marketing Solutions” Unit
Trying to realize the promise of its “Platform A” integrated display advertising initiative, AOL has created “Platform-A...
Report: AOL To Acquire Quigo For $300 Million
There are rumors and reports circulating that AOL is about to add Quigo to its now pretty full roster of online ad networks and technologies,...
Want To Opt Out Of Behavioral Ads? AOL Says It Is Your Choice
AOL Will Let Consumers Opt Out of Targeted Ads from the Wall Street Journal reports that AOL will announce today a new tool that will enable AOL...
AOL, Google, Microsoft, Yahoo Sued Over Competitive Bidding Patent
AOL, Google, Microsoft, Yahoo Sued Over Competitive Bidding Patent from InformationWeek reports Performance Pricing filed a patent lawsuit (PDF...
AOL Introduces ‘Platform A’: Integrated Ad Targeting
AOL has moved its corporate headquarters to New York to be at the center of the U.S. ad and media universe and has introduced what it’s...
More On AOL’s Search Marketplace
As Danny noted, AOL is launching a new program for advertisers to buy Google AdWords directly from AOL. But AOL Search Marketplace, as the new...
AOL To Sell Ads Direct, Using Google’s Tools
As John Battelle notes, the embargo on AOL’s deal to white label Google’s AdWords system and sell ads direct on its own has been...