Apple: App Search & Universal Links
Apple’s App Search allows developers and publishers to feed information into Spotlight and Safari search results. In addition, it allows for app deep linking or what Apple calls “Universal Links.” This is a way for people to click from search results directly into relevant parts of apps.
App Search with deep linking was announced for iOS 9 in June 2015. Google announced a way for developers to support it within its own Google App Indexing in October 2015.
For more background, see Apple’s documentation here and here.
Below, our stories about Apple App Search & deep links.
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Apple Search Ads expanding to Canada, Mexico & Switzerland
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Report: Apple building AdWords-like ad product for the App Store
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How To Take Advantage Of The Recovery Search Opportunity On iOS 9
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam...
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With iOS 9, Apple’s Siri & Spotlight Search Get Smarter
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App Indexing & The New Frontier Of SEO: Google Search + Deep Linking
In part two of a three-part series on app indexing, contributors Emily Grossman and Cindy Krum explore how Google indexes deep app content and...
Apple Updates App Store Search Ranking Algorithm
Did you notice the iOS app store search results have changed? Some have. ...
The Emerging Role Of SEO In App Discoverability
In the old days, search engine optimization (SEO) was all about web pages -- however, as columnist Janet Driscoll Miller points out, the growth...
App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing
In the first of her 3-part series on app indexing, contributor Emily Grossman discusses what Apple's new search API means for search engine...
Apple iOS 9 Deep Linking Promises Improved App Discoverability Even For Apps Not Installed
Apple introduces Deep Linking in iOS 9 for improved app discovery. Time for standardization amongst Google, Bing, Facebook and now...
Apple Boosts iOS 9 Intelligence With Proactive Siri, Expanded Search & In-App Deep Linking
In announcing some of Siri’s new “proactive” capabilities yesterday at WWDC, Apple’s Craig Federighi said the company...