Apple: App Search & Universal Links
Apple’s App Search allows developers and publishers to feed information into Spotlight and Safari search results. In addition, it allows for app deep linking or what Apple calls “Universal Links.” This is a way for people to click from search results directly into relevant parts of apps.
App Search with deep linking was announced for iOS 9 in June 2015. Google announced a way for developers to support it within its own Google App Indexing in October 2015.
For more background, see Apple’s documentation here and here.
Below, our stories about Apple App Search & deep links.
Apple accused of favoring its own properties in App Store results
Apple says it has now adjusted its algorithm to reduce the visibility of the company's apps in key categories....
Apple extends Search Ads support to 46 more countries
Apps marketers also get the ability to group multiple regions into one...
Apple search ads expected to generate $2 billion in revenue by 2020
The ad units are on track to bring in $500 million by the end of this year, according to an industry...
What to watch for in 2018: Mobile SEO predictions
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the...
The upcoming mobile app Monday: Be prepared
Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to...
Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October...
Apple Search Ads: Still tapping after 6 months of testing
Columnist Anna Shirley shares her impressions of Apple's App Store search ads platform, highlighting its positive and negative...
Apple rolls out Search Ads for the App Store
Ads go live October 5 -- Apple is offering $100 credit toward the first...
Apple gets into the SEM business with paid-search for app developers
The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg...
Report: Apple building AdWords-like ad product for the App Store
AdWords for the App Store could be potentially very useful for developers and lucrative for Apple....
How To Take Advantage Of The Recovery Search Opportunity On iOS 9
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam...
Apple’s iOS 9: What Are The Implications For Search Marketers?
Apple's iOS 9 includes new technologies and features which may have implications for search marketers working on app...
With iOS 9, Apple’s Siri & Spotlight Search Get Smarter
New sources continue to push Google to the edge of Apple's search ecosystem, but Google Now remains ahead on...
Siri Comes To Apple TV & Could Make Search A Natural Part Of Watching
A Siri button on the new Apple TV remote lets users pull up weather, sports scores, and search across...
App Indexing & The New Frontier Of SEO: Google Search + Deep Linking
In part two of a three-part series on app indexing, contributors Emily Grossman and Cindy Krum explore how Google indexes deep app content and...
Apple Updates App Store Search Ranking Algorithm
Did you notice the iOS app store search results have changed? Some have. ...
The Emerging Role Of SEO In App Discoverability
In the old days, search engine optimization (SEO) was all about web pages -- however, as columnist Janet Driscoll Miller points out, the growth...
App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing
In the first of her 3-part series on app indexing, contributor Emily Grossman discusses what Apple's new search API means for search engine...
Apple iOS 9 Deep Linking Promises Improved App Discoverability Even For Apps Not Installed
Apple introduces Deep Linking in iOS 9 for improved app discovery. Time for standardization amongst Google, Bing, Facebook and now...
Apple Boosts iOS 9 Intelligence With Proactive Siri, Expanded Search & In-App Deep Linking
In announcing some of Siri’s new “proactive” capabilities yesterday at WWDC, Apple’s Craig Federighi said the company...