Bing: App Linking
Bing App Linking is a system that allows people to click from listings in Bing’s search results directly into apps on their smartphones, tablets and even desktop devices.
Bing App Linking initially launched in March 2014 only for Windows devices and apps. Developer support was expanded for Android and iOS apps in May 2015, though links in Bing’s results to those apps wasn’t yet enabled at that time.
For more background on enabling app links, Bing says to use markup from the App Links site and use Schema.org for enabling app actions. Also see our App Indexing & Deep Links category for more information about app indexing efforts generally.
Below, our stories specifically about Bing App Linking.
Bing Updates Android & iOS Apps To Enable More Finding With Less Searching
Android app update brings feature parity with iOS version, making common tasks faster and easier....
Bing Begins Building Index Of Native App Content Through App Indexing
Bing is now building an index of app content from iOS, Android and Windows 10 apps. Soon they will begin showing relevant apps in their mobile...
Bing Quietly Rolls Out App Linking, Connecting Search Results To App
With Google, Facebook and Twitter heavily promoting ways to promote apps within search and ads, few are taking notice of Bing’s efforts on...