Bing Shopping
Product search results integrated into Bing.com
Marketers can now view Shopping Campaigns in Bing Ads search terms reporting
The updated reporting grid also includes an Added/Excluded keywords...
Expert management of Bing Shopping Ads just got easier
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually...
How to create the perfect ad with audience targeting
Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture...
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas...
Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature
Bing also announced new weather and sports-related search updates and a photo contest....
New goodies for online retailers at SMX East
If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled...
Bing’s ‘My Saves’ feature lets users save video, image and shopping searches across devices
The new feature lets users save an image, video or shopping search result to their "My Saves" folder which can be accessed across mobile devices...
The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some...
SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the...
Bing Updates Android & iOS Apps To Enable More Finding With Less Searching
Android app update brings feature parity with iOS version, making common tasks faster and easier....
Your Ideal Shopping Campaign: The Critical Segmentation Decision
Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and...
Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season
What are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday?...
The Test Continues: Which Shopping Search Engine Finds The Best Price For A Blu-Ray?
It’s time for our second test of how well Google Shopping and other shopping search engines find the best prices on products. For this...
The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?
It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to the best prices on products. But the...
The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick...
Bing Officially Shuts Down Bing Shopping
In August, Microsoft announced they will close Bing shopping. Bing replaced it with Product Search, which simply integrates product results...
Bing Says Goodbye To Bing Shopping, Hello Product Search With Rich Captions & Product Ads
Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product results within Bing search results...
Newly Launched Bing Offers Pulls Deals From Across The Web
Bing is appealing to fans of daily deal sites with the launch of Bing Offers, a one-stop shop for online deals and coupons. Boasting one of the...
Microsoft Says Goodbye To “Scroogled” Ad Campaign
Microsoft’s “Scroogled” ad campaign, which attacked Google over paid inclusion in shopping and Gmail over privacy, is coming...
Bing Shopping As A Poster Child For Consumer Confusion About Ads
Bing has been escalating its attacks against Google Shopping over consumer transparency since launching its “Scroogled” campaign...