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Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs
Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results.
Multimedia Ads give search marketers the opportunity to be an exclusive ad type in a SERP and the added visual element will draw more eyes to your ad.
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.
Available for advertisers in the U.S. and UK, this new ad format, unique to Microsoft Advertising, can show in Bing search, Bing Maps and Bing Travel Guides.
And, Customer Match is now generally available to all advertisers on Microsoft’s platform.
Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review
Microsoft says it is committed to keeping the ads in Microsoft Bing fair and in compliance with its ad policies.
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
When it comes to search marketing, it can be tempting to stick with what you know. Maybe it's time to step out of your comfort zone.
Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control.