Advertising
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Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs
Say goodbye to standard text ads by the end of the year.
How to set up action extensions, Bing Ads’ newest ad extension
The call-to-action prompts support scheduling and tracking parameters.
Bing Ads launches new action extensions to highlight calls-to-action
Actions extensions take a page from display and social media ads with prominent calls-to-action.
Bing Ads Custom Audiences now available in most markets
Retarget your customer lists by connecting Bing Ads to a partner DMP.
Bing Ads bad account takedowns doubled in 2018
Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention.
LinkedIn taps Bing search data for interest targeting
Advertisers can reach audiences based on business-oriented content they've engaged with on Bing.
Bing Ads Editor releases updates to make Google Ads imports faster, easier
The enhancements focus on reliability, speed and parity.
Bing Ads brings 3D ads to Search with Samsung
Users can interact with the desktop ad format to inspect product features and details.
Maximize Clicks in Bing Ads now available globally
The strategy automatically sets bids to increase click volume. There are some manual control options.
Bing to require LegitScript certification for addiction recovery advertisers
Drug and alcohol addiction recovery centers will have to be certified before running an ad campaign and can no longer use lead generators.
Here’s how to use advanced audience tactics in Google and Bing
At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.
Marketers can now view Shopping Campaigns in Bing Ads search terms reporting
The updated reporting grid also includes an Added/Excluded keywords column.
Bing Ads multiple language targeting: What you need to know
There are important nuances to ensuring your ads reach users in the languages they understand.
How to keep PPC accounts healthy when using automation
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC.
Bing doesn’t show ads for queries around Super Bowl commercials, while Google does
Were you interested in driving online traffic to your Super Bowl ad campaign? If you tried to do it on Bing, you were out of luck again this year.
Bing Ads 2018 recap and insights for search marketers in the year ahead
Columnist Christi Olson explains updates to Bing Ads scripts, multi-language targeting and Google Imports to stay up to date on both platforms.
Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.
Bing Ads launches page feeds for easier Dynamic Search Ads management
Use page feeds to manage URL groupings for auto targets in DSA campaigns.
Sitelinks tip: Set your sitelink descriptions or Google, Bing Ads can do it dynamically
If you haven't set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see.
Bing Ads’ AI-powered Performance Insights now available globally
The tool provides an on-the-spot way to take action on performance changes in your accounts.
What makes people click on search ads?
There's a reason search ads resonate with users -- even when they know they're ads.
Shopping ads for the small budget: Here’s what to expect in 2019
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.
Bing Ads offers agencies chance at prizes for accreditation, new accounts, more
The sweepstakes offers incentive for agencies to increase their participation with Bing Ads.
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
AdStage’s new Join automatically shows Google Analytics, Salesforce data for search, social campaigns
Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL tagging.
Bing Partner Program shifting to calendar-year qualifications
The change will take effect in January.
Bing teams up with Intent Lab to add deeper AI-powered insights to search
The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey.
Help us understand how digital agencies are evolving: Take our survey
If you work at a digital agency, we want to hear from you.
Bing Ads now supports 3rd headline, 2nd description in text ads
You can now import your longer ads from Google or create new ones in Bing Ads.
Bing Ads’ Competition Tab offers new insights, recommendations
Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations.
IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat
Mobile search revenue grew to $13.5B, desktop search was $9.3B.
PPC toolkit expands with Bing Ads Scripts’ cross-account operations
Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing pieces.
3 differences between Bing Ads Scripts and Google Scripts you need to know
There are key differences in functionality but an automatic 'search and replace' edit feature is a time-saver with the new Scripts API.
Bing Ads Scripts are rolling out in beta
Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.
Bing Ads launches Performance Targets to track goals across campaign groups
Monitor how campaigns are performing against shared performance targets in the Bing Ads UI.
Bing Ads now offers the ability to create recurring IOs
Recurring insertion orders are designed to streamline the IO process.
Expert testing strategies for both low and high volume PPC accounts
Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East.
Tips to be more productive in Google Ads, Bing Ads interfaces
Julie Friedman Bacchini and Ted Ives shared their advice at SMX East.
Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.
Bing exec: Microsoft’s AI is giving it the ‘right to innovate’
But as the company’s machine learning makes it easier for marketers, ethical concerns and human input aren't being ignored.