Analytics & Conversion
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Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising.
Google Analytics 4's navigation might look bare compared to Universal Analytics. But here's where you can find hidden reports in GA4.
New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong.
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.