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While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.
Although Google Analytics 4 is a brand new platform that may look and feel different, not everything is unfamiliar.
In a bold move, even for Google standards, some advertisers may see their attribution models automatically switched to data-driven.
Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.
Advertisers will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports.
Stories sell — whether you're explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency's value.