With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021.
Analytics & Conversion
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Call tracking has helped agencies better position themselves as strategic business partners. And as the technology continues to evolve, it will become a point of differentiation for many agencies
Selecting better KPIs for your business: What to consider and how to bolster your most important metric
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from leads
The ability to prove the value they're creating for clients is contributing to agencies' resilience in 2020 and a positive outlook for next year.
Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential.
It's more than dashboards and automation: An eye on go-to-market strategy and empathy for the marketing team are key.
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare.
Integrate CMO Deb Wolf shares her views on the challenges facing today's marketers and the ways they can be overcome.
The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data Platform.
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data Platforms.
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and characteristics.
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience.
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.