Bing
The latest news about Bing.com search engine technology and features for SEO professionals and search marketers.
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Microsoft Advertising’s product, similar audiences now available to more advertisers
The retargeting and prospecting audience solutions are now in open beta....
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns
Get a better view into product negative keyword conflicts in your Shopping campaigns....
Microsoft opens responsive search ads beta to all advertisers
The automated text ad format is on track to become the new...
Bing Webmaster Tools allows site verification via Google Search Console
The beta option enables site owners to skip verification by...
Bing Webmaster Tools adds Domain Connect verification integration
Bing makes it easier to verify some sites with Bing Webmaster...
Nail your home improvement search marketing strategy
Here are some ways home improvement brands can engage both consumers and professionals to maximize...
Here’s how a learning mindset can propel your marketing career
Andrew Cooper, a Search Engine Land search marketer of the year takes learning-by-doing to heart. He now leads Metric Theory's feed management...
Google beats out Microsoft, Amazon, IBM in image recognition study
Image search recognition is getting pretty good, here is a study that shows how good it is right...
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising....
Bing is asking for feedback on its Webmaster Guidelines
“Any shady tactics you think are not penalized enough?” Bing project manager...
Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2
The Verizon Media transition helped propel Microsoft Advertising shopping ad growth among Merkle’s client base last...
Study: 48% of consumers use voice assistants for general web search
Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual...
Microsoft Advertising rolling out experiments A/B testing tool globally
Here's what you need to know to get started with Microsoft Advertising experiments....
Microsoft search, LinkedIn revenue growth slow for third straight quarter
Higher revenue per search couldn't offset lower volume in the fourth quarter of its fiscal year 2019....
Emoji SEO presents opportunities for video
Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic...
Why Google dropped Bing Discover pages from its index
No matter how big you are, if you go against Google's guidelines it can end up biting you....
Amazon’s got a PPC lock on “Prime Day”
Whether by choice or not isn't clear, but competitors are sitting on the sidelines of "prime day" ad auctions....
How to use Shopping campaigns to increase enterprise leads for B2B
Metric Theory's SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at...