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The latest news about Bing.com search engine technology and features for SEO professionals and search marketers.
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Bing Shopping ads updates include multiple images, product status reporting & more
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds....
Bing Ads launches price extensions
Price extensions are available in the US and rolling out to international markets this...
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC...
UK webmasters prepare for #Brexit – the EU is coming for your .eu domains
You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in...
Bing Ads brand CPC taking the elevator — up
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant...
Bing Ads Editor getting support for account level ad extensions
Initial support is limited to callout...
Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources
Bing also shares more about the platform it built to power intelligent...
Bing begins removing sidebar text ads on desktop
Starting in the US, text ads will show only in the mainline at the top and bottom of search results...
Is a 301 or 302 redirect best for SEO?
Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google...
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln. ...
Bing has confirmed support for JSON-LD formatted Schema.org markup
Though not yet available in the toolset, buildout of verification support within Bing Webmaster Tools is in...
Bing Entity Search API is now available
The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses directly into your sites and...
Bing Ads launches ‘fan’ community program for its most dedicated advertisers
Starting today, users can apply to join the new advisory...
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over...
Invest in a killer PPC campaign by using these smart budget strategies
Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a...
Labels now available in Bing Ads Editor for Dynamic Search Ads
New feature allows advertisers to organize DSAs in a personalized...
How do you optimize content for a voice-first world?
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase...
Bing Webmaster Tools adds social sign-in feature
You can now log into your Bing Webmaster Tools account using your Google or Facebook...
Bing explains how AI-powered intelligent answers can show users two points of view for the same query
Multi-perspective answers is another example of how Bing is using artificial intelligence to inform richer search...
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very...
