Unstructured Data In Display: Cut Through The Fog To Provide Insight
In my last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to...
Display
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of...
What Is Retargeting? A Marketers Guide To The Basics
Retargeting is not a new concept to the digital industry — in fact, it has been around for some time — but its uses and forms have...
Programmatic Attribution Modeling – Don’t Just Measure, Execute
The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working...
5 Keys To Success In Search Retargeting
When search retargeting was new a few years ago, marketers everywhere were excited about the concept. As a new audience acquisition solution,...
Unstructured Data: Turning Chaos Into Performance
As advertisers, we’re bombarded daily with new ways to work with our data, many of which promise to streamline and maximize our efforts....
How Search Retargeting Is Bridging The Gap Between Search & Display
Recently, Harvard Business School published a working paper, Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising....
3 Real-Life ‘Programmatic’ Executions & What They Mean To You
Firstly, as a quick refresher, the terms ‘big data’ and ‘programmatic’ sound more complex than they are! In my last article, Why Do Big...
The Recency Bump: In Retargeting Timing Is Everything
In retargeting, as in life, timing is everything. There are two major factors that make search marketing so successful. The first is marketer...
Keys To Making The Most Out Of Search Data
Search data is not one-size-fits-all – it goes way beyond search engine marketing and knowing which search led to a specific action. In fact,...
Why Do Big Data & Programmatic Marketing Actually Matter?
Did you know 2.5 quintillion bytes (25,000,000,000,000,000,000) of digital data is created every single day, the majority being centered around...
The Rise Of Programmatic Branding In RTB
Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought...
Retargeting Tips For Highly-Regulated Advertisers
“Should or should I not include retargeting in a media plan?” is a regular question asked by clients. Although it is a fantastic...
How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance
Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding...
What Does The Re-emergence Of Display Mean For SEM?
The ‘90s – the good old days, when the Internet was new, IPOs were easy, and $50 CPMs were normal. Unfortunately, from the height of the...
Would You Pass The End Of Year Digital Marketing Quiz?
2012 has been another big year for digital. And in such a fast changing industry, how do we really expect everyone to keep up? Being ahead of...
The Most Common Misconception Of 2012: Display Looks Like Search
The most common misconception over the past year has been the commonly heard statement, display looks like search. While we have all heard this...
Reflections On Real-Time Bidding & Search Retargeting In 2012
Looking back, 2012 was a big year for both real-time bidding (RTB) as well as search retargeting. According to a recent report by eMarketer, RTB...
Can Search Marketers Own ‘Programmatic Marketing’ & ‘Big Data’?
Let’s keep this BS free. For years now, we (as an industry) have been talking about some mythical overlap between search and display,...
Unstructured Data Brings Search Effectiveness To Display
Music lovers are able to buy individual songs without buying the whole album. Investors are able to buy individual stocks without buying a...
