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Bing votes ‘no’ on political candidate and ballot measure ads

The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising...

Amy Gesenhues | Oct 5, 2018 at 1:42 pm ET

Our wake-up call to improve an industry

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...

Sponsored Content: Soleo | Aug 8, 2018 at 7:30 am ET

1plusX adds search-like keyword targeting to its DMP

The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of...

Barry Levine | Mar 12, 2018 at 10:34 am ET

Google says 100+ ad networks support AMP, releases 3rd-party technology support

Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...

Ginny Marvin | Feb 16, 2018 at 9:15 am ET

Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

An interview series highlighting 2017's Award winners: a look at the work they accomplished and the results they...

Amy Gesenhues | Feb 9, 2018 at 3:29 pm ET

Google test surfaces user data for publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving...

Ginny Marvin | Oct 4, 2017 at 2:49 pm ET

Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site

Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry...

Sherry Bonelli | Aug 28, 2017 at 12:22 pm ET

Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer

The result for Littlewoods Ireland: the most successful Christmas campaign...

Barry Levine | Nov 11, 2016 at 10:30 am ET

Yahoo is using display ads to drive search traffic for competitive terms

Ads link directly to search results for terms across a number of competitive...

Ginny Marvin | Oct 13, 2016 at 3:52 pm ET

Dynamic Advertising: The Key To Scaling Personalized Ads

In his article on our sister site, Marketing Land, columnist Matt Ackley breaks down dynamic advertising and explains how online marketers can...

Matt Ackley | Jun 11, 2015 at 1:28 pm ET

Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report

Do you need an paid media campaign management...

Search Engine Land | Apr 27, 2015 at 2:00 pm ET

Writing Ad Copy That Converts – April 30 Webcast

You may be a digital marketing expert, but are you a pro at writing enticing ad copy that truly hooks...

Search Engine Land | Apr 20, 2015 at 2:00 pm ET

Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast

Tips for search marketers trying to turn mobile callers into...

Search Engine Land | Mar 31, 2015 at 2:00 pm ET

Study: Search Campaigns Earn Double Conversion & Revenue Rates When Integrated With Social

According to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many...

Amy Gesenhues | Apr 16, 2014 at 2:17 pm ET

Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System By June

Google has agreed to several concessions after an investigation by Canada’s Office of the Privacy Commissioner found Google in violation...

Ginny Marvin | Jan 20, 2014 at 11:57 am ET

Google Debuts +Post Ads: Lets Brands Turn Google+ Content Into Ads On GDN

Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the...

Ginny Marvin | Dec 9, 2013 at 12:08 pm ET

10 Things RTB Rookies Can Learn From SEM Vets

If I were to describe to you a digital media channel in which marketers bid on ad inventory in an auction-based model, would you think of paid...

Josh Dreller | Dec 5, 2013 at 9:00 am ET

Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad...

Ginny Marvin | Nov 27, 2013 at 12:01 am ET

Is Facebook Stepping Up to Search & Display?

If there is one company on a mission to capitalize on search and display, it’s Facebook. Recent evidence this year shows that the social...

Lionel White | Jun 26, 2013 at 9:31 am ET

How Search Retargeting Kick Started The Programmatic Marketing Revolution

Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is...

Dax Hamman | Jun 19, 2013 at 9:58 am ET
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