Search Engine Land is your source for Google news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Google updates Gmail ads with new layout and ‘Sponsored’ label
The changes were introduced to make it easier for consumers to distinguish between ads and organic promotional messages.
Google renames Bard to Gemini, unveils paid version of Gemini
Gemini is the same Bard product with a new name. Gemini Advanced will be bundled as part of Google One for $19.99 a month.
Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses
This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge.
Value-based bidding: Why it’s key to boosting your Google Ads
Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability.
Google will sunset commission bid strategies for hotel ads
Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out.
Google Ads investigating bugs impacting payment methods and credit card updates
Marketers utilizing the platform are currently facing challenges in updating their payment and credit card details.
One year later: Little change to Microsoft Bing’s search market share
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.
Google investigating ‘confusing ad text’ error impacting ad campaigns
Users with time-sensitive campaigns on Google Ads are recommended to upload new assets or edit existing assets using a different label.
Google will face a new U.S. antitrust jury trial in September
The tech giant denies allegations that it abused its dominance of digital advertising technology.
Google ‘cannot proceed with third-party cookie deprecation’
Competition concerns about Google's Privacy Sandbox must be addressed before third-party cookies can be deprecated.
Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Local SEO success: How to track rankings, conversions, calls
Learn tips for setting up and analyzing local SEO ranking reports to uncover opportunities and measure success.
Google Search officially retires cache link
Google might add links to the Wayback Machine in place of the cache link.
Google unveils major Responsive Search Ad asset updates
Google now provides additional capabilities for RSA assets, such as the option to serve a single headline.
Google Bard adds image generation
You can now use Bard to generate "high-quality, photorealistic" images in English, in most countries around the world, Google announced.
4 advanced GPT-4 capabilities to level up your PPC efforts
Leverage AI for PPC with improved prompts, data integration via plugins, custom GPTs, and API-enabled actions.
6 steps to improve your Google Ads campaigns
Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.
Google Search resolves indexing issue after 7 days
Starting at around 11:30 pm ET Monday, January 31, some sites noticed indexing issues with Google Search.
Google showing TikTok videos in featured snippets, SGE
TikTok's value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.
Google investigating widespread issue impacting Ad Manager
Google expects to resolve the issue for all users in the near future but has not provided a specific timeframe for the fix.
Google boss addresses concerns of AI replacing advertising staff post layoffs
Philipp Schindler, Google's senior vice president, explains AI is being utilized to deliver ROI at scale more efficiently.
How to measure organic traffic in GA4
Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your organic search performance.
7 paid media reporting tips when tracking is messy
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
Google search revenue rises to $48 billion, total ad revenue up 11%
Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery.
Google Analytics 4 launches additional instant support options and new video tutorials
You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team.
Google launching Technical ad delivery support on AdMob inventory
Google AdMob is launching a solution to help publishers ensure their ads follow regulations in the EU and UK.
The fallacy of CTR as a KPI: Redefining PPC ad success
Click-through rate is no longer the measurement of ad relevance and quality it once was. Here's where you should focus now.
Yelp rolls out live support consultations for advertisers
Advertisers no longer have to wait on hold for a support representative to become available, as they can now schedule appointments.
Google search CPCs up 19%, pushing ad spend up 17%
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
Some advertisers are unable to access Google Ads
Google has confirmed it is investigating reports of these issues and is working on a fix.
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
Here's a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
Google Ads moves reports to new location in latest UI update
The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.
Google tests ‘highly rated’ call out for Local Services ads
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.
YouTube advertising: The ultimate guide
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
How product scoring can boost your Shopping campaigns
Transform the way you prioritize and promote products. Learn how to implement product scoring systematically in your advertising strategy.
Google advertisers are confused between support and sales – we asked for clarification
Search Engine Land spoke with Google to understand the difference between the two services and what to do if you're not happy with either.
Google Ads conversational experience launches in U.S., UK
The feature will soon be globally accessible to all advertisers but will initially only be available in English.
Google issuing suspension threats for non-compliant GDPR consent banners
Google warns site owners they must address potential violations or risk account suspension
How to make PPC work for SMBs
Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI.
Google performance reports updates how it counts clicks and impressions for job listing and detail pages
No changes were made to Google Search, this is just a reporting change.