Google showing mobile ‘search by photos’ option in selected local verticals
The new element appears to not have a fixed position but resides below the local pack, sometimes right below....
Local
Nextdoor’s ‘Local Deals’ ads let SMBs target specific neighborhoods
Appearing in multiple places, it's both a paid search and display ad in one....
Revenge of the small business website
VC investments in Wordpress' parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big...
The State of Local Marketing Report 2019
What does it take to become the leading brand in local...
A eulogy for Mapquest
Once the dominant mapping site, the decline of Mapquest is a story of disruptive competition and corporate...
Google rolling out ‘Incognito Mode’ for Maps, activity data deletion via Assistant
These privacy controls promote trust and won't impact targeting and analytics....
Businesses can now opt out of Google’s online food ordering
Here's how restaurants can opt out of "order online."...
4 Things to know about Google posts in the 3-pack and local finder
We have not found content used in the Google Post has any impact on ranking so, focus on keywords you're already ranking for to boost...
Nextdoor in new deals with directories to monetize local search
Nextdoor is trying to ramp up revenue growth as it heads toward a likely IPO....
TripAdvisor says it blocked or removed nearly 1.5 million fake reviews in 2018
Most of the fake reviews that are submitted (91%) are "biased positive reviews."...
5 critical elements for local marketing success
What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign...
Which local citation sources matter now?
An informal poll of local SEOs yields some answers -- and disagreements -- about spending time on...
BrightLocal launches ‘Local RankFlux’ Google local algorithm tracking tool
The tool is designed to help SEOs and businesses more easily track local algo...
Yelp introduces ‘Connect’ and new Waitlist features for restaurants
Connect is a publishing tool not unlike Google Posts, but with differences....
Search used when brands are unknown, but it’s direct navigation for existing customers
A new survey from Yext explores what content sources are more trusted and what's at stake in not paying enough attention to third party...
Google now showing competitor ads on local business profiles
The unit is from Local Campaigns and businesses cannot pay to remove them....
The importance of an effective review management workflow
Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you...
Yelp adds new personalization features in bid to regain local momentum from Google
The new capabilities are the beginning of 'major product changes' according to the company....
Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research
Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she...
Google’s inconsistency with third-party reviews is a confusing user experience
Google would be better off removing “reviews from the web” because the lack of enforcement with their own guidelines makes it difficult to...