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  • Latest

Google My Business and reviews gain in 2020 Local Ranking Factors survey

But rankings and conversions aren't always the same thing....

Greg Sterling | Oct 5, 2020 at 3:00 pm ET

Google takes Local Services Ads to Europe

Searches for local services grew more than 25% YoY across European...

Greg Sterling | Sep 30, 2020 at 4:59 am ET

Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features

Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more....

Greg Sterling | Sep 24, 2020 at 4:25 pm ET

The rise of reputation experience management

Reviews and ratings influence search rankings and customer acquisition. Here's how marketing and customer experience teams can work together to...

Adam Dorfman | Sep 24, 2020 at 2:20 pm ET

Google brings bidding to Local Services Ads

Only selected advertisers will get access to the auction during the beta period....

Greg Sterling | Sep 24, 2020 at 9:05 am ET

Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes

The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. ...

Greg Sterling | Sep 23, 2020 at 7:00 am ET

Google rolling out video appointments, online classes to local business profiles

The booking can occur through GMB but the class or consultation won't happen on the business profile....

Greg Sterling | Sep 22, 2020 at 11:27 am ET

A new era has arrived in local search: Google’s Local Trust Pack

The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies...

Justin Sanger | Sep 18, 2020 at 8:45 am ET

Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business

The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their...

Greg Sterling | Sep 10, 2020 at 3:24 pm ET

InMarket buys NinthDecimal to compete with Foursquare more effectively

The company is positioning itself as an "omnichannel" rather than "location" marketing...

Greg Sterling | Sep 9, 2020 at 3:31 pm ET

Apple Ratings is coming to iOS 14, how disruptive will it be?

The company may use device location to ensure review...

Greg Sterling | Sep 1, 2020 at 11:56 am ET

Voice SEO: Different tactics required for Google Assistant, Siri and Alexa

Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms....

Greg Sterling | Sep 1, 2020 at 10:15 am ET

The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08

The findings come from an analysis of 2.4 million local listings in over 30 business categories....

Greg Sterling | Aug 26, 2020 at 4:12 pm ET

Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs

No longer merely a 'review site,' Yelp repositioning as a 'one-stop local platform' to communicate and transact with local businesses....

Greg Sterling | Aug 18, 2020 at 9:08 am ET

How to optimize your Google local Knowledge Panel

Turn your local business profiles in the search results into portals that can deliver customers right from your...

George Nguyen | Aug 13, 2020 at 2:49 pm ET

Google now enables GMB profile edits from Search and Maps [updated]

The company is seeking more SMB engagement by making updates easier and more accessible....

Greg Sterling | Aug 13, 2020 at 10:00 am ET

Majority of chains call local-digital marketing an ‘untapped opportunity’

But 77% of multi-location brands complain executing locally at scale is very challenging....

Greg Sterling | Aug 12, 2020 at 3:42 pm ET

Google adds ‘last updated’ hours notification to GMB profiles

The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate....

Greg Sterling | Aug 6, 2020 at 4:07 pm ET

Google adds ‘Black-owned’ business attribute to local listings

The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business...

George Nguyen | Jul 30, 2020 at 12:51 pm ET

Google rolling out LSAs and ‘Google Screened’ to select professional services nationally

After successful test, the program goes into general availability....

Greg Sterling | Jul 28, 2020 at 3:34 pm ET
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