Case study: Waze Local ads drove a 57% increase in leads to local auto dealer
This translated into more than 120 additional repair orders per month or about 360 new customers during the quarter....
Local
Rebranding your local business? Don’t start without reading these tips
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local...
Google Post Insights shows you how well your Google Posts are performing
Now you can see how well, or poorly, your Google My Business Posts are doing in search and Google...
Bing Maps adds build and share your itinerary
Now in the US and the UK, you can plan your trips using Bing Maps with predefined itineraries that can be...
Google event search feature adds more details and links to book tickets
Upgrades to Google's event search features include time, location, ticketing providers, sharing, saving and much...
Yext integrates local business listings directly into Amazon Alexa
Name, address, phone and hours, with more to come....
Google rolling out new white local panel in search results
Forget that blue Google search results interface for the local panel -- here is a new fresh...
Google hotel search results testing ‘price insights’
Is the hotel you are about to book a good deal? Google can now tell you if you should book that hotel...
Apple Maps takes a step in the right direction
Keep your business listings on Google Maps updated, says contributor Adam Dorfman -- and don't overlook doing the same on Apple Maps. Here's a...
Google may notify you when your local business listing goes live in Google Maps & Search
A new notification from Google My Business will tell businesses when their local listings go...
Google tests location tab for hotel knowledge panels
Need help finding a great hotel based on what you can do near that hotel? Google is testing a location tab that shows you just...
Google Posts adds ‘call now’ button
The new option within Google My Business lets you include your phone number as a call to...
Do Google reviews impact local ranking?
Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her...
Google My Business listings: 5 frequently asked questions
GMB has a handful of new features and some best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently...
Google My Business Insights adds queries used to find your business
Learn how people find your business in Google Maps and local search within Google My Business Insights with this new...
Conversion optimization: SMX advanced session recap
Contributor Keri Morgret recaps the 'Conversion Optimization: Turning Quick Wins Into Winning Streaks' session from SMX...
Optimize for local SEO and drive more customers to your business
It is estimated that more than half the searches on Google are made with “local intent.” This means that one out of two people in...
Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand
Campaign ad creation, audience targeting, ad delivery across Google channels -- and soon landing page creation -- are automated based on the...
Google Insights report in Google My Business gets subjective attributes
Learn what your customers think of your business with the new "what your business is known for" report in Google My Business...
Google Maps begins rolling out new explore features announced last month
The new Google Maps features are rolling out worldwide now, so go get...
