Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms....
Local
The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08
The findings come from an analysis of 2.4 million local listings in over 30 business categories....
Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs
No longer merely a 'review site,' Yelp repositioning as a 'one-stop local platform' to communicate and transact with local businesses....
How to optimize your Google local Knowledge Panel
Turn your local business profiles in the search results into portals that can deliver customers right from your...
Google now enables GMB profile edits from Search and Maps [updated]
The company is seeking more SMB engagement by making updates easier and more accessible....
Majority of chains call local-digital marketing an ‘untapped opportunity’
But 77% of multi-location brands complain executing locally at scale is very challenging....
Google adds ‘last updated’ hours notification to GMB profiles
The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate....
Google adds ‘Black-owned’ business attribute to local listings
The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business...
Google rolling out LSAs and ‘Google Screened’ to select professional services nationally
After successful test, the program goes into general availability....
COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their...
How 9 major Google My Business updates in 2020 can help you rebound
A long road of recovery awaits but the good news is that your customers are paying attention to your GMBs so capitalize on that to help your...
Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month
Google tested the idea of subscription-based services for GMB in April 2019....
Google will now notify GMB account owners by email when local listings suspended
Seen as a major step forward, the notice still won't explain the reason for a Google My Business account suspension....
With new ‘pilot program,’ Google again testing ads on local business profiles
The ads can't be removed or influenced by the business owner....
TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions....
Google positioned to dominate the ‘O2O economy’
Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet....
Google to shutter CallJoy, virtual agent for SMBs, on July 22
Call intelligence service was another Area 120 project....
Nextdoor rolls out free Business Posts, best practices advice
Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs....
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
New features and updates are aimed at local businesses and services in the "reopening...
Yelp offers upgraded COVID reopening tools for local businesses, restaurants
The company is also modifying Waitlist to help restaurants to better manage capacity during mandatory social distancing....