Google Guaranteed badge starting to appear on Google Maps listings
Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads. ...
Local
Google’s new Small Business Advisors program aims to help SMBs grow
Don't think of it as an enhanced version of Google Support....
How to check Google search results for different locations
When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors...
Hijacked Google My Business listings appear to be a growing problem
GMB listings phishing is on the increase. Google says it's aware of the problem but business owners must be vigilant....
Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during...
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021....
Marsbot is Foursquare for AirPods
Its augmented reality for your ears....
Video: Mike Blumenthal on Google Maps spam resource issues
Google invests a lot in Google Maps but maybe in the wrong...
Google Search gets deeper into the ‘real-world’ with Busyness, Duplex and AR in Maps
Building the data bridge between online and offline....
Google tests local ads in Maps auto-suggest results
A local ads shows up as you start typing....
What’s behind the badge that powers Google’s local trust layer?
A new designation across Google’s business units and ad types that used to be confined to LSAs will now live within a new class of...
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some cases....
Google testing new ‘call history’ feature for Google My Business
The missed call log will remain available to businesses for 45 days....
Google My Business and reviews gain in 2020 Local Ranking Factors survey
But rankings and conversions aren't always the same thing....
Google takes Local Services Ads to Europe
Searches for local services grew more than 25% YoY across European...
Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more....
The rise of reputation experience management
Reviews and ratings influence search rankings and customer acquisition. Here's how marketing and customer experience teams can work together to...
Google brings bidding to Local Services Ads
Only selected advertisers will get access to the auction during the beta period....
Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. ...
Google rolling out video appointments, online classes to local business profiles
The booking can occur through GMB but the class or consultation won't happen on the business profile....