Google My Business and reviews gain in 2020 Local Ranking Factors survey
But rankings and conversions aren't always the same thing....
But rankings and conversions aren't always the same thing....
Searches for local services grew more than 25% YoY across European...
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more....
Reviews and ratings influence search rankings and customer acquisition. Here's how marketing and customer experience teams can work together to...
Only selected advertisers will get access to the auction during the beta period....
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. ...
The booking can occur through GMB but the class or consultation won't happen on the business profile....
The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies...
The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their...
The company is positioning itself as an "omnichannel" rather than "location" marketing...
The company may use device location to ensure review...
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms....
The findings come from an analysis of 2.4 million local listings in over 30 business categories....
No longer merely a 'review site,' Yelp repositioning as a 'one-stop local platform' to communicate and transact with local businesses....
Turn your local business profiles in the search results into portals that can deliver customers right from your...
The company is seeking more SMB engagement by making updates easier and more accessible....
But 77% of multi-location brands complain executing locally at scale is very challenging....
The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate....
The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business...
After successful test, the program goes into general availability....