Yelp adds the LGBTQ-owned attribute and rainbow-colored map pins for Pride Month
In April, searches for LGBTQ+-owned businesses on Yelp were up by more than 150% YoY.
Local Marketing
Search Engine Land is your source for local marketing SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Dig deeper:
- How to get reviews for local SEO: The must-do list
- 1-star review attacks plague restaurants on Google
- Google local justifications: Everything you need to know
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
How Storage Asset Management succeeds with a focus on reviews and social media
SAM relies heavily on customer reviews, managed through Reputation
Google call history report begins to show data in Google My Business
Several months after showing a "preview call history" feature, Google is now showing some data in this report.
Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses
Local business owners are no longer limited to advertising around their physical location.
The real-world impact of keyword stuffing in Google My Business
Many businesses are rebranding completely to skirt Google's guidelines. But when everyone does it, it becomes a branding nightmare.
Google local car dealership inventory search results
Google seems to be getting into the local car inventory space with a new search service.
One-star ratings on Google are deemed not defamatory and why that’s a problem
It's crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.
Yelp introduces a searchable Asian-owned business profile attribute
In February, Yelp searches for Asian-owned businesses were up 130% YoY.
Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.
Google My Business releases tool to manage your reviews
Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion
Google tests displaying cost estimates in local search results
Google has confirmed the company is showing cost estimates from Homewyse for some local queries.
Google Hotel search showing free listings in results
Google opens the door to more hotels by offering free hotel listings, separate from paid results.
Google My Business report shows how people found your business
You can now see device and platform breakdown in your Google My Business performance reports.
Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences
Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are performing
6 tips to win local with paid search
Recent change in consumer behavior has put local search on the map.
Search behavior has forever changed. How can you stay ahead of the pack?
Learn some strategies to help you harness the power of local search and succeed in 2021.
Google My Business adds messaging to desktop interface
Businesses can now message with customers through their web browser, not just the mobile app.
Google officially displays years in business in local pack
After several months of testing, Google has officially launched this new label that shows how many years your business has been in operation.
How are local service ads impacting Google Ads accounts?
Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry.
Google My Business updates flag review feature
The new form and options are much more detailed now, compared to the old method.