Report: Insights-led engagement for the mobile-first consumer
Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the...
Mobile
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining usage....
Google upgrades enterprise messaging capabilities in Maps and Search
Enhanced features include smart replies, visual product carousels, custom welcome...
The need for (mobile) speed: Small improvements have a big conversion impact
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study...
Web Vitals come to Google’s Test My Site tool
The tool gives mobile speed and user experience...
Apple’s Siri gets first major redesign in years
Plus there is a new Apple Translate app that is private and...
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite...
Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call...
What location data can tell us about the COVID-19 pandemic
Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards....
Did you know that over 60% of organic site visits come from mobile?
Websites should be mobile-first and not just...
Google adds Siri Shortcuts to its iOS apps
Users can tell Siri to ‘search with Google,’ ‘send email’ and...
Make 2020 the year for e-commerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile...
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics. ...
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones
The capability was introduced previously on Google Home and smart displays....
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past...
Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you
The move is part of a much larger strategy to host the transaction. ...
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their...
Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion
Fitbit-successor wearables will be Assistant-centric devices, supported by...
Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate
Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri....
The future of search begins with a ‘V’
Voice and visual search will ultimately become significant drivers of query volume beside text input....