In big win, Apple hires Google AI chief John Giannandrea away from Google
Apple must succeed in AI if it is to remain competitive with rivals....
Mobile
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Learn the benefits of pay-per-call for affiliate marketing
Affiliate marketing campaigns — where businesses pay affiliates (or an affiliate network) a commission for sending them website visitors,...
Google’s AMP Project announces new consent component ahead of GDPR compliance deadline
Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting...
Mobile speed case studies: Push for faster page loads
If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies...
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was...
Session recap from SMX West: Optimizing for voice search and virtual assistants
Contributor Eric Enge recaps an advanced-level SEO session on the role voice search and personal assistants can play in content discovery and...
Once a competitive advantage, Siri now seen as liability for Apple
Failure to improve Siri will eventually impact iPhone sales....
Google Images update: Captions added to images, pulled from the page title tag
To add more context to image results, Google will now display a caption with images in mobile Images search...
Google Lens comes to Android devices through the side door — Google Photos
This indirect rollout of visual search is intriguing but awkward....
Optimize your search, Facebook and display targeting with call analytics
Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right...
Google is extending Search capabilities to iMessage and other browser apps on iOS
New extensions bring the search engine into more apps on...
Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the...
Latest updates to Gboard for Android include a ‘search all media’ feature
Reports indicate the latest refresh for the Google-designed keyboard comes with a new interface that allows users to search all categories....
Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later this...
Instapage launches first landing page platform with AMP
The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by...
Four new search trends in mobile app discovery
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be...
Google Assistant adds new media capabilities ahead of HomePod release
You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows....
It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
Google and Amazon both announce new device partnerships; the Google Assistant will be on new "smart display" devices, more TVs, speakers and in...
Google says Assistant now on more than 400 million devices
Sales of Google Home smart speakers are considerably smaller....
What to watch for in 2018: Mobile SEO predictions
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the...
