PPC
Level-up your PPC forecasting with free modeling tools for Excel
Use these tools to quantify unknowns and real-life...
PPC
Google Ads
Google tests favicons in text ads
Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the...
SEO
Top 5 mistakes that can make or break your international search strategy
Getting SEO and PPC wrong means lost time, budget and...
SEO
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content...
Evolving Core Web Vitals tactics using Cloudflare and WebpageTest
In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and...
Local
New lawsuit targets Google over location data
Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google...
Content
Why marketing automation is crucial to your success
Learn how it makes your campaigns more effective and drives...
Content
The latest jobs in search marketing
On the hunt for something new? Check out who's hiring in search marketing this...
SEO
Neeva seeks to expand user base with free subscriptions
Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC...
PPC
Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21
The issue, which affected the serving of ads on YouTube, has been...
SEO
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve...
SEO
Google adds new robots tag indexifembedded
This new robots tag lets you define if you want your content indexed when it's embedded through iframes or other...
SEO
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product...
PPC
3 ways to crush your paid search competition
In this webinar, learn how to maximize your return on search investment and get...
PPC
Google Ads launches placement reports for Performance Max campaigns
Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions...
SEO
Semrush acquires SEO training website Backlinko
This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset...
SEO
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business...
PPC
Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms....
SEO
Google explains how it deduplicates Top Stories from main search results
Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears...
PPC
Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync
Changes from the experiment to the base campaign can also be applied with a single...