Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product...
PPC
Now you can speed up your site indexing in Bing; Tuesday’s daily brief
Plus, Q&A about ETAs and...
Bing content submission API now available to all
Now you can push your content and HTML directly to Bing Search without the need for...
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control...
Google page experience update is now rolled out
The Google News app changes have about a week more to...
What does crypto have to do with SEO and PPC?; Thursday’s daily brief
Plus the latest PPC coverage from SMX...
How to write ad copy that actually converts (and 3 major mistakes to avoid)
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal...
Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products....
Meet the 2021 Search Engine Land Awards judges
The final deadline to get your entry in is this Friday, September 3 at 11:59pm PT. What are you waiting...
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in...
Google Search Console lost performance report data for August 23rd and 24th
The data won't be replaced or backfilled, as we hoped...
Google says title changes don’t impact rankings
"This just changes the displayed titles, it doesn't change ranking or takes [sic] anything different into account," he...
Four tools to check for title changes in the SERPs
These tools let you see whether Google changed your title, the date it changed and what it was changed...
How Google and Yelp handle fake reviews and policy violations
A side-by-side analysis of Google and Yelp's respective approaches, policies and punitive...
Trends behind the Google title tag changes; Monday’s daily brief
Plus, submit a pitch to speak at SMX...
Your AI and ML primer — and why it matters for search; Friday’s daily brief
Plus, the latest trends in local search: personalization and depth of...
Ask the expert: Demystifying AI and Machine Learning in search
Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a...
Will Google change this title?; Thursday’s daily brief
Plus, tactics for content resilience in a dynamic search...
Search marketers should remember their power in the Google-SEO relationship
Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business...
Calling all future-focused search marketers, submit a pitch for SMX Next!
If you’re focused on the latest techniques and on top of what’s to come in search, consider speaking at SMX...