Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts....
SEM
What Prime Day signals for 2020 holiday retail
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season....
Proactively building negative keyword lists in Google Ads is now more important than ever
Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the...
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Facebook continues to expand Shopping capabilities and features across its...
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully before....
Google confirms it doesn’t index passages separately
Google now "consider passages from pages as an additional ranking...
SEO for reactive JavaScript using React or Vue with NodeJS and other backend stacks
How to get SEO-friendly website pages to feel like there's magic burbling up beneath...
99% of Google’s indexing issues fully resolved
There are some edge cases left with the indexing bug but those should be resolved within a couple of...
Meet the 2020 Search Engine Land Awards winners, Search Marketers of the Year
For the first time ever, Search Engine Land is awarding a full class of marketers with its top prize for...
Video: Mike Blumenthal on Google Maps spam resource issues
Google invests a lot in Google Maps but maybe in the wrong...
The Future of CX with Larry Ellison
Join Oracle’s CTO and Chairman Larry Ellison and industry leaders for a virtual event exploring the next generation of...
Google Search gets deeper into the ‘real-world’ with Busyness, Duplex and AR in Maps
Building the data bridge between online and offline....
Google tests local ads in Maps auto-suggest results
A local ads shows up as you start typing....
How Google indexes passages of a page and what it means for SEO
Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing...
Google: BERT now used on almost every English query
Google announced numerous improvements made to search over the year and some new features coming...
2020 Search Engine Land Awards campaign category finalists announced
The scores are in for our SEO and SEM campaign categories. Check out the finalists and stay tuned on Monday, October 19th for the big...
Last chance: Search Marketing Expo Rates Go Up In 2 Days!
Time is running out. Pick your pass and register...
Bing revamps Site Explorer in new Bing Webmaster Tools
This tool gives SEOs information on how Microsoft Bing does just that and then gives you more data on clicks, impressions, links, errors,...
Google search quality guidelines update breaks down dictionary and encyclopedia results and more
Google added a new section for rating dictionary and encyclopedia results for different queries, emphasizes the importance of understanding the...