How B2B companies can be proactive about managing paid media during COVID-19
To navigate this changing landscape, make sure your brand continues to deliver value while building a pipeline for the future that isn't tone...
SEM
Video: Hamlet Batista on scaling and automating SEO with code
Yep, we even talked a bit about using Python...
Winners and losers: How COVID-19 is affecting search behavior
Social distancing has resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and...
Summer Olympics postponement further shakes 2020 ad spending expectations
The postponement will impact digital as well as TV ad spending...
Retargeting in 2020: Key Insights to Help You Succeed
Learn best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple...
Pro Tip: How to fix 3 not so obvious crawl errors
Index bloat impacts performance as well as misconfigured trailing slashes and soft...
Yelp announces fundraising partnership with GoFundMe to support local businesses
Donate buttons will appear on profiles in selected categories by default....
Reducing digital marketing due to COVID-19? Read this first
Here's some advice about being hands-on with paid search accounts and mindful of your content during this time of...
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending...
Google My Business not functioning as expected under the strain of coronavirus
Many updates are taking considerably longer than normal....
Corona to COVID: How Google’s ‘corona’ results page has evolved
In less than a month, the SERP has shifted from brand results to one focused on the coronavirus...
5 challenges in selling SEO
Agencies continue to face challenges when selling SEO. Find out what you can do to help overcome them....
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming...
[Watch] Live With Search Engine Land: Top SEOs talk COVID-19 upheaval, traffic movements and more
Lily Ray, Daniel Waisberg, Pedro Dias and Alexis Sanders discussed how some are helping clients navigate these changes to daily life and...
Bing adopts SpecialAnnouncement structured data for COVID-19
The SpecialAnnouncement markup can be applied to coronavirus-related business, travel, health agency and testing center...
Video: Max Prin on technical SEO tools and PWAs
Did you know that sometimes when you build SEO tools it helps you learn more about how search...
E-commerce ad spend doubled as social distancing behavior took hold
Will the pace continue amid supply chain...
Google temporarily disables local reviews
The company has hit pause on review creation or responding for now....
Bing launches new portal for URL and content submission APIs
Check out this new site from Bing to find everything you need to know about the two...
Google’s right-sidebar featured snippets are no more
The featured snippet variant now appears in Google’s main results column, as the company announced in...