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Google Ads now limits country-level location exclusions
The platform is limiting advertisers to an exclusion list of 120 countries.
Google launches privacy-focused measurement tool for advertisers
Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists.
No link between social media engagement and content readership, study finds
New research suggests that publishers may not derive the same benefits from using social media as they did previously.
Why now is the most important time for nonprofit advertising
Maximize year-end donations for your non-profit by laying the groundwork early with steady advertising budgets and ongoing testing.
Microsoft unveils new tool to make cross-border advertising easier
Feed Labels will start rolling out in mid-March to simplify the process of running ads in multiple countries for retailers.
LinkedIn restores service after global outage
More than 48,000 reports of issues have been registered on Downdetector, with users impacted globally.
TikTok faces fresh calls for potential ban by U.S. Senators
New legislation could require ByteDance, TikTok's owner, to sell the app within six months or face a U.S. ban.
TikTok expands monetization opportunities and rewards for creators
The platform is encouraging content creators to post longer, higher-quality videos to increase user engagement
Craft winning paid search ads in 2024: 4 best practices
Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions.
TikTok gives users enhanced data control for Digital Markets Act compliance
The app is giving users more say over how their data, such as profile information, is shared with other platforms.
Facebook, Instagram and Threads down in ‘global outage’
Meta's team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management.
Google investigating error impacting AdMob messages
Affected users can't create or publish new messages within the platform's privacy and messaging area.
Google unveils major changes to ensure Digital Markets Act compliance
Google announced changes to Search results, screen choices, and consent measures ahead of the DMA's rollout this week.
Google is updating Local Services Ads verification process
The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year.
Google must face some advertisers’ antitrust claims, says U.S. judge
U.S. District Judge Kevin Castel ruled that Google must face a proposed class action lawsuit but dismissed some antitrust claims.
Threads enables post-scheduling in live API pilot, plans to add analytics capabilities
The app is partnering with select third-party platforms on the first stage of live testing for its API, with more features on the way.
Google Ads launches new tool that automatically generates performance reports
You can now easily customize your reports with the free "Solutions" tool available in the Tools section of Google Ads.
Microsoft Advertising launches Performance Max campaigns globally
Microsoft will soon introduce brand exclusions, search insights reports, and video assets to enhance its PMax campaigns.
Shifts in data privacy are forcing a return to marketing fundamentals
Actionable tips and next steps you and your teams can take to evolve your strategy with less user-level data.
Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world
Four ways to prepare for the absence of third-party cookies.
Google Ads Editor version 2.6 launches with 8 new features
The new features have been rolled out to help advertisers create more effective ad campaigns and measure performance more easily.
Google addresses third-party cookie deprecation concerns: ‘It’s time to move’
Dan Taylor, Google's vice president of Global Advertising Strategies, is urging advertisers to act now.
Google Ads will automatically start pausing ad groups with low activity
Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions in the coming weeks.
TikTok launches monthly trends round-up series, including content tips
TikTok's Trends Digest will advise brands and creators on tapping into trends to boost engagement.
Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs
Advertisers are raising concerns about Google's lack of transparency around PMax performance data
Google pilots new PPC ad format
Advertisers are criticizing the lack of information about this new ad format, making it difficult to measure campaign performance.
How Google Search Generative Experience is impacting ads
A new study looks into how SGE impacts different ad types as well as ad placement within Google's SERPs.
Becoming a world-class PPC ad buyer: 8 key lessons
Master the art of profitable ad buying. Learn insider strategies to deliver high-performing campaigns consistently.
How to reach new audiences with multi-platform search advertising
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
This day in search marketing history: February 29
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
YouTube expands free editing app to 13 new markets
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.
Google faces $2.27 billion lawsuit by publishers over advertising practices
A group of 32 publishers in Europe filed the lawsuit, alleging Google's advertising practices have caused them financial losses.
Google Analytics 4 launches default Google Ads report
The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account.
WalkerOS: A data collection alternative to gtag.js
Should you replace Google's gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks.
Google unveils major Search Partner Network update as it removes opt-out option
Google is offering advertisers increased insights and control over ad placement within the SPN, In light of a critical Adalytics report.
Reminder – Google is enforcing stricter rules for consumer finance ad targeting
Take action now to ensure your personalized ads don't violate Google's updated policy.
37 key questions to ask when evaluating digital marketing agencies
Essential questions to evaluate digital agencies on auditing, performance, team structure and capabilities during selection.
Google: Apple rejected Microsoft Bing deal over quality and advertising worries
Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale.
Google: Don’t punish us for our success in Search
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.
Google investigating Local Services Ads bug
Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors' names.