Analysts say Amazon’s advertising business will surpass AWS by 2021
Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper...
Retail
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28. ...
Bing Shopping ads updates include multiple images, product status reporting & more
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds....
Google tests showing two Shopping ad carousels on mobile
The test features Google's Showcase Shopping ads and traditional product listing ads on one...
Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across...
What are the keys to delivering a seamless omni-channel experience?
How brands can cut through the noise and build an experience that consumers actually...
In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines
Comparison Shopping Engines are competing with Google for visibility in Google Shopping in the...
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came...
Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday season....
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google's direct upload support to end March 20,...
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are...
It’s 2018. Are your Google Shopping campaigns ready?
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre?...
Holiday Retail Search Strategies 2017: What worked, what didn’t
Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that...
New test prominently showcases Google Express in mobile search results
A test includes a new callout and ad treatment for the shopping program in mobile search...
Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year
Survey results will be shared during the "Holiday Retail Search Strategies" webcast on January...
How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers
According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a...
‘Purchases on Google’ Shopping ads test is running on iOS devices
The quick-payment mobile Shopping ads have previously been limited to...
Google Manufacturer Center for product data expands scope, launches API
A new API, more countries and knowledge panel visibility give brands more incentive to use Google's product data management...
Shopify meets call tracking
As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a...
