Technology saving retail businesses from going under
Retailers need to up their game to thrive in today's environment. Here's how to apply technology to better serve customers'...
Retail
Google uses augmented reality to let users try on cosmetics
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover...
Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020. ...
Google’s new holiday gift guide is built to send users to Google Shopping results
The new microsite may help marketers get more exposure for their organic Google Shopping...
Online shopping hits new records over the holiday weekend
Friday was the biggest online shopping day ever. Cyber Monday is poised to beat...
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...
The 2020 holiday season is here: Get your digital house in order
Retailers that win the delivery wars will win the...
Online holiday sales could reach $200 billion according to Adobe
Smartphones will drive the majority of online retail traffic and 42% of sales....
4 ways to make your e-commerce experience engaging and bright
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience....
With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this...
What Prime Day signals for 2020 holiday retail
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season....
Customizable Amazon Sponsored Display ads go live globally
Add brand logo and custom headlines to product targeting...
Google Shopping now free globally
Initially launched in the U.S. in April, now available worldwide in...
Google boosting visibility of ‘nearby’ product inventory with new Shopping features
Responding to changing consumer behavior, Google starts emphasizing BOPIS...
A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...
See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
How to use Google (and Apple) mobility reports to see how movements have shifted during the...
E-commerce explodes: 45% growth in Q2
While many retailers flounder, some omnichannel merchants are killing it online....
Bing Shopping opens up to free product listings
The new offering launches with a small volume of traffic in the U.S. this...
Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customization...
The importance of valuing latent orders to successful Amazon Sponsored Products management
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate...