How advertising rates vary by category on Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to...
Retail
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can...
Google’s new take on Shopping goes live in U.S.
The new Google Shopping offers personalized recommendations. "Buy on Google" is featured prominently as the company responds to...
Google Assistant in Chrome testing Duplex to help users buy movie tickets
The Assistant’s transaction-handling abilities take a step...
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform....
Sidecar launches Amazon Advertising campaign management solution
It supports campaign management for sponsored products, sponsored brands and product display ads....
Report alleges Amazon manipulating search results to boost its products, profit
The company said to give its own products “preferential treatment in search.”...
Lucidworks’ new feature promises enhanced internal site search customization
Aims to enable retailers to optimize site search without having to call on...
3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy
Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest...
How brick-and-mortar retailers can succeed on Amazon
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as...
Report: Product advertising is driving spend growth in search, social, marketplace
Product ad spend is outpacing overall market growth, according to a Kenshoo report....
New Google Shopping program enables customer photos to show with their product reviews
The feature is rolling out now and available through a handful of reviews...
Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019
In this case, "shopping" doesn't include purchasing; however, digital goods and product re-ordering are also poised for growth....
Pinterest broadens e-commerce capabilities with ‘Complete the Look’ visual search feature
The visual search feature will recommend fashion and home decor products based on the context of an...
New personalized, Shopping Actions-enabled Google Shopping debuts in France
Personalized recommendations and universal checkout are front and center in the...
Amazon to introduce video ads in mobile-app search results — report
The buy reportedly requires a minimum $35,000...
Learn how to manage product unavailability without hurting your SEO
When your e-commerce site has out-of-stock products, here are strategies to manage your indexed pages and turn the customer experience into a...
Amazon adds customer acquisition metrics for Sponsored Brands campaigns
The "new-to-brand" set of metrics are also available for Amazon sellers' display and video ad...
Leveraging Amazon search ads in a time of rapid change
Amazon's advertising offerings are getting more sophisticated, presenting marketers with new opportunities and...
Google Manufacturer Center adds rich content, deeper analytics, expands availability
A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich...