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  • Latest

Technology saving retail businesses from going under

Retailers need to up their game to thrive in today's environment. Here's how to apply technology to better serve customers'...

Sponsored Content: Lightspeed | Dec 23, 2020 at 7:00 am ET

Google uses augmented reality to let users try on cosmetics

Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover...

George Nguyen | Dec 17, 2020 at 11:10 am ET

Mobile shopping is gaining share this holiday season

More digital retail conversions are happening on mobile in 2020. ...

Ginny Marvin | Dec 11, 2020 at 4:24 pm ET

Google’s new holiday gift guide is built to send users to Google Shopping results

The new microsite may help marketers get more exposure for their organic Google Shopping...

George Nguyen | Dec 2, 2020 at 6:00 am ET

Online shopping hits new records over the holiday weekend

Friday was the biggest online shopping day ever. Cyber Monday is poised to beat...

Kim Davis | Nov 30, 2020 at 11:49 am ET

Take a peek into PPC routines during Cyber Five week

After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...

Ginny Marvin | Nov 24, 2020 at 1:17 pm ET

The 2020 holiday season is here: Get your digital house in order

Retailers that win the delivery wars will win the...

Adam Dorfman | Nov 12, 2020 at 11:20 am ET

Online holiday sales could reach $200 billion according to Adobe

Smartphones will drive the majority of online retail traffic and 42% of sales....

Greg Sterling | Oct 28, 2020 at 12:46 pm ET

4 ways to make your e-commerce experience engaging and bright

The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience....

Sponsored Content: Cloudinary | Oct 27, 2020 at 7:30 am ET

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Pricing and promotions in Google Shopping could be more important than ever this...

Ginny Marvin | Oct 22, 2020 at 9:07 am ET

What Prime Day signals for 2020 holiday retail

Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season....

Ginny Marvin | Oct 21, 2020 at 4:01 pm ET

Customizable Amazon Sponsored Display ads go live globally

Add brand logo and custom headlines to product targeting...

Ginny Marvin | Oct 9, 2020 at 1:33 pm ET

Google Shopping now free globally

Initially launched in the U.S. in April, now available worldwide in...

Barry Schwartz | Sep 30, 2020 at 10:29 am ET

Google boosting visibility of ‘nearby’ product inventory with new Shopping features

Responding to changing consumer behavior, Google starts emphasizing BOPIS...

Greg Sterling | Sep 16, 2020 at 6:00 am ET

A Corona Xmas: Why physical stores will power online shopping this holiday season

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...

Greg Sterling | Sep 4, 2020 at 8:57 am ET

See how visits to retail, grocery, workplaces are trending with Google Mobility Reports

How to use Google (and Apple) mobility reports to see how movements have shifted during the...

George Nguyen | Aug 27, 2020 at 3:24 pm ET

E-commerce explodes: 45% growth in Q2

While many retailers flounder, some omnichannel merchants are killing it online....

Greg Sterling | Aug 19, 2020 at 3:21 pm ET

Bing Shopping opens up to free product listings

The new offering launches with a small volume of traffic in the U.S. this...

George Nguyen | Aug 18, 2020 at 2:24 pm ET

Shopify tradeoffs: What to consider before selecting your next e-commerce platform

Shopify makes it easy to start selling, but there are limits to its SEO and customization...

George Nguyen | Jul 28, 2020 at 8:27 am ET

The importance of valuing latent orders to successful Amazon Sponsored Products management

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate...

Andy Taylor | Jul 24, 2020 at 8:00 am ET
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