Google surfacing more local COVID news content to satisfy massive search demand
Local news publishers have struggled to monetize spike in consumer interest....
SEO
Google May 2020 Core Update rolling out
This is the second Google core update of...
Your sidebar featured snippet’s ranking didn’t change because of COVID [Video]
The new featured snippet variant was seen on 1% of all results pages containing featured snippets, said Olga Andrienko on Live with Search...
What SEOs can learn from COVID rankings volatility [Video]
Google’s prior work to prioritize EAT signals for YMYL queries, in tandem with shifting search behavior, may explain over two weeks of...
The right way to apply JavaScript to your links for SEO
Google’s Martin Splitt explains why fragment identifiers don’t get crawled and the importance of href...
Did you know that 92% of U.S. organic visits are produced by Google?
Google continues to dominate organic...
Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study]
Since robots.txt files impact crawling, it’s important for site owners to understand how they are treated by search engines. Columnist Glenn...
Google Search Console reports may have changed
Google's AMP, Mobile Usability, Speed, all rich result reports have been...
Google launches search tips for when the query doesn’t return great matches
You may see a new message in Google search that reads "it looks like there aren't any great matches for your...
Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]
While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against...
Did you know that Google employs 810 features on its SERPs?
Each feature is tailored to a certain type of search or search...
Google testing Question Hub in the U.S. for COVID-related queries
Initially launching in India and other regions where Google had content gaps, Google is now testing this in the...
Google not indexing new content again
Google is aware of these reports and is investigating the...
Schema.org vs. what Google supports: Know the difference [Video]
And, expert SEOs discuss a Google Search Console feature that would ease their anxieties in this clip from Live with Search Engine...
To push or fetch site content: How Google and Bing diverge [Video]
Former Googler Pedro Dias explains why he thinks pushing content directly to search engines makes sense in this clip from Live with Search...
How COVID-19 may change the SERP forever
The new sticky side menu functionality at the left side of the page could solve some of the biggest problems Google faces going...
What Google’s Search Relations team has been doing in response to COVID-19 [Video]
As the dominant search engine, Google has a responsibility to provide timely resources and fight misinformation. Search Advocate Daniel Waisberg...
How SEOs are approaching traffic and budget disruptions [Video]
With typical search behavior out the window, organizations should turn their focus inwards while keeping an eye out for new trends, experts say...
Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic
Test and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching...
SMX Overtime: Schema and structured data — hidden gold for SEOs
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category...