Using SEO to help people find more info on Novel Coronavirus COVID-19
The global pandemic is also a lesson in good keyword research for...
SEO
How Google close variants brought broad match to every match type
Most of us won’t weep about the death of broad match but we will miss the days of total match type...
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your...
A look at Google’s recent COVID-19 related policies in search
It’s critical for all search engines to pull together to thwart bad actors and provide accurate information consumers need during a...
Video: Martha van Berkel talks about structured data
Does adding schema help improve your search rankings? Google says no...
SMX Overtime: Creating great content, FAQs and how to navigate approval limitations
Digital marketing strategist Ashley Segura answers questions from SMX West about how retailers and brands should be thinking about content and...
Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]
Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself....
Schema.org adds coronavirus-related structured data types in version 7.0
“SpecialAnnouncement” and “eventAttendanceMode” can help businesses provide event updates in the search...
Questions to ask before you buy an enterprise SEO platform?
Here are a few questions companies should ask themselves before exploring a...
Bing’s coronavirus tracker filters data, news and video by region
‘Coronavirus’ results pages have become ad-free resource hubs on Bing, Google and other search...
The difference between small business & enterprise SEO
No matter the size of a company or its website, it can benefit from SEO...
COVID-19 and corporate social responsibility in search engine marketing
Audit your prospecting tactics and targeting to put thought behind how to minimize COVID-19’s effect on your typical marketing...
Google now showing ‘specialists’ tab in health condition knowledge cards on mobile
This update to Google’s health condition cards in mobile search results will benefit patients seeking help for certain medical...
Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process
Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the...
Data suggests there’s still no corporate or brand bias in Google results
Google results may be occasionally terrible but data is not indicating results are biased or being unfairly...
Ecosia to join Chrome v81 default search engine choices
The not-for-profit search engine joins Google, Bing, Yahoo! and DuckDuckGo as an option in 47...
Video: Detlef Johnson on SEO for developers
The longtime developer and SEO is working to bring the disciplines together....
Google’s ‘Interesting finds’ SERP feature: The ‘interesting’ reason why mobile organic search traffic remained strong while desktop dropped
The “Interesting finds” module in mobile search results is tough to track, but could be driving a lot of search traffic to your site so use...
Google showing ‘key moments’ feature on multiple videos in search results
The video timeline feature is getting more visibility in mobile search....
Case Study: How UGC increased organic traffic 228%
User-generated content helped a healthcare network nonprofit cut down time spent sourcing unique copy, while engaging their audience and...