7 reasons why you need to update your reputation management strategy in 2020
Whether repairing or proactively managing your reputation, prioritize a multi-pronged approach to build a positive impression for your online...
SEO
Google January 2020 Core Update rolling out later today
Google has pre-announced yet another core update, keep an eye on your rankings -- it will begin rolling out...
Video: William Álvarez on the importance of structured data and Google search
He also likes to give back to the SEO community by mentoring less experienced...
Conductor launches SEO services marketplace for Searchlight users
Marketers can request analyses, content briefs and more directly through the...
DuckDuckGo, Info.com crowd out Bing in Google’s Android search options
The auction results are in: Bing will only appear in the UK, but DuckDuckGo and Info.com will be choices in all...
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore...
Here’s some data to help you understand how to rank better with your brand name
When people search your brand name, you want them to see content that you have some control...
With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search
Brands can also use Bing Pages to promote their social content on relevant search...
Google handles reconsideration requests in batches
John Mueller said that the Google team goes through reconsideration requests in batches, so sometimes it can feel like there is a...
Video: Brian Dean on growing YouTube subscribers and the nofollow link change
Brian Dean does SEO training and has grown a nice following over the years. I sat down with Brian to discuss his history and much...
Google’s John Mueller on intent research vs keyword research for 2020
Is Google all in on intent research versus keyword research for SEOs? Maybe...
Google tests user comments for live TV shows
TV shows get the real-time user comments feature that has been working for sporting events in Google...
Direct site navigation via voice arrives on iOS Bing Search app
The app also has a new look featuring a carousel of common search...
Google working on fixing data in URL parameter tool
The legacy URL parameter tool in Google Search Console is having some issues, Google is aware and working on...
Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions
From scaling your agency all the way to thinking about SEO in a deeper way - check out this...
SEOs must focus on intent research practices in 2020
It is more important than ever to update your research methods since the release of BERT and the evolution of natural language...
Make it easy for search engines to rank your website in 2020
Audit your website and check all the technical signals to understand how search engine algorithms are handling your...
Focus on E-A-T to avoid performance problems in 2020
Show Google that you're a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new...
Online tax-filing services can no longer hide free services from Google Search results
TurboTax and others are prohibited from noindexing their free e-file landing pages, per new IRS...
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)
Why consistent SEO training is critical for all of the teams that touch enterprise...