Priorities for diagnosing JavaScript-powered websites
Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a...
SEO
Say hello to Voice Interface Optimization
Voice interfaces are not simply front-ends for search engines or apps. They are a whole new...
How to build authoritative links with data-driven content
Contributor Pratik Dholakiya shares three types of data-driven content that will improve your ability and opportunity to earn authoritative...
Google News to deprecate crawl errors report in Search Console & mobile app link in News Publisher Center
The removal is part of larger update to Google...
Building an in-house search marketing team — Part 2
When building an in-house search team, don’t just think about the initial build, think about how to keep the team engaged. Contributor Simon...
What do Google and a toddler have in common? Both need to learn good listening skills.
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their...
Google’s reliance on Wikipedia makes it vulnerable to search pranks
Google said Wikipedia prank caused Republican "Nazism" Knowledge Panel....
What’s the difference between content optimization and SEO?
Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a...
How to create catchy, effective subject lines for link outreach
Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get...
Search and direct mobile navigation surpass Facebook as traffic referrers
The shift is likely the result of Facebook algorithm changes, but other factors may also be at work....
How to forecast the revenue opportunity for the coveted ‘position 0’
Everyone wants to command that coveted 'position 0' for regular and voice-based search, but that doesn't mean you can, says contributor Karen...
Ask an #SMXpert — JavaScript & PWAs
#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for...
It’s alive! Image SEO is back from the dead
In the wake of Google's removal of the 'view image' button, contributor Anthony Muller polled top news and entertainment sites to share their...
Ask the #SMXperts: Going All-In On AMP
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions...
How to build an in-house search marketing team
In part 1 of this two-part series, Contributor Simon Heseltine outlines various internal organizational structures and explains how each will...
The importance of transparency and understanding risk in link building
Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service...
How much is too much? Faceted navigation and SEO
Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing 'too many' faceted navigation...
Google releases Lighthouse version 3.0
Have you upgraded to Lighthouse 3.0 yet? If not, here is what is new and great in the new version of Google's tool for web...
Ask the SMXpert: SEO markup and structured data
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you...
Master SEO with this free guide
Mastering search engine optimization is no easy feat, but this new (and free!) resource can help get you there. Created as a companion to Search...
