2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...
SEO
Video: Learn more about John Mueller, webmaster trends analyst at Google
Do you love cheese? Well, John...
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial...
WSJ report about Google search manipulation gets a lot wrong
The media narrative has turned against big tech, and this is an example....
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search...
Rand Fishkin on optimizing for and against Google
The search veteran discussed how Google is entering new markets and what brands can do to insulate...
Google starts new Search Console training series on YouTube
Daniel Waisberg from Google has started a new video series to help you learn how to get the most out of Search...
SEO myths busted by an ex-Googler
Google doesn't hate your website, AdWords don't impact SEO and 'freshness' and keywords are not as important as you...
Google did several search algorithmic updates; somewhat confirming update rumors
Google said "We did, actually several updates" this...
Which SEO software is right for your company?
Let MarTech Today's 'Enterprise SEO Platforms: A Marketer’s Guide' help you make the informed...
DuckDuckGo joins World Wide Web Consortium
The search engine says it will contribute to global standards with privacy in...
How to recognize a lost cause in SEO projects and request for proposals (RFPs)
Without giving away specific details in a proposal, here are some key indicators to assess if a client's team will actually support your...
Video: Aja Frost of Hubspot on the power of content structure in search rankings
Want to learn more about the power of content in SEO? Watch this...
Senate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content
The 'Filter Bubble Transparency Act' would apply to websites and mobile apps....
Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?
It may not improve SEO, but targetText's ability to highlight text on a web page has potential for other...
FAQ: All about the BERT algorithm in Google search
What it is, how it works and what it means for...
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for...
5 tips and trends from Google Webmaster Conference
The Google Webmaster Conference was filled with fun information. Here are the more important topics...
Why the University of Arizona changed its abbreviation for SEO
Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search...
Bing introduces penalty for ‘inorganic site structure’ violations
It includes penalties for subdomain leasing, doorway content and sites involved in private blog...