Google’s latest Easter Egg is a video game that shows up with searches for ‘snake’ & ‘play snake’
Announced in conjunction with Google's 19th birthday surprise spinner doodle, the digital game can be played on both desktop and...
SEO
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SEO content strategy: How to grow visits by 300% in one year
Creating great content isn't enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that...
Why going global is essential to your business
There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing...
Report: 57% of smart speaker owners have bought something with their voice
Part two of NPR Smart Audio report exposes the 'v-commerce' potential of virtual assistant devices....
How to use AI for link building and improve your search rankings
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider...
Compare 13 leading SEO platform vendors
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage...
Bing for business helps organizations search smarter
Bing for business has launched a preview of new search features designed for internal organization search. Here is a quick...
3 ways to improve link equity distribution and capture missed opportunities
You've worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that...
SEO 101: Which URL versions to add to Google Search Console
Can you really afford to miss out on free technical data about your website's performance in Google search results? Of course not! Contributor...
How long does it take to deindex low-quality or thin content published by accident? [case study]
Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue...
Anatomy of a Google search listing
There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that...
3 reasons SEO is the account-based marketer’s secret weapon
A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame...
Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4
The device is Google's answer to the low-cost Amazon Echo Dot....
Bing says links are still a very important ranking factor
A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the...
What SEOs need to know about Baidu in 2017
Interested in breaking into the Chinese search market? Columnist Hermes Ma shares some recent Baidu updates, along with SEO advice for those...
An integrated approach: From SEO to PPC and beyond
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this...
8 major Google algorithm updates, explained
Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat...
Google Search lets readers find e-books at their local libraries
The new search feature is currently available on...
5 easy-to-miss SEO mistakes blogs make
Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers...
Bing now officially supports Fact Check label with ClaimReview markup
About a year after Google began showing fact labels in search, Bing has officially begun showing the label in their own search...
