Google algorithms vs Google penalties, explained by an ex-Googler
This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and...
SEO
Google confirms passage indexing is not yet live
We expected this to roll out in 2020 but that seems unlikely...
Google Search Console brings back request indexing tool
After 69 days of it not working, it is now back up and...
Google December 2020 core update is now fully rolled out
Make sure to review your analytics and data and take the necessary steps if your site was negatively impacted....
Google temporarily disables issue validation in Search Console
Yet another feature has been disabled in Google Search Console, this comes months after Google disabled the request indexing...
Google to move the Structured Data testing tool to schema.org
After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it...
Bing Webmaster Tools adds Microsoft Clarity integration
Plus, Microsoft says deeper integration between Webmaster Tools and Clarity is...
The expansion of People Also Ask in the search results
PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused...
Google Search Console API gains fresh data & more
Not only can you get fresher data via the API, you can also manage your domain properties and...
New key insights from Google’s John Mueller at SMX
Topics include the Page Experience Update, FAQ schema, request indexing tool, diversity and much...
Google’s December 2020 core update was big, even bigger than May 2020, say data providers
The update rolled out on Dec 3, but the impact was mostly felt on Dec....
Five ways to become a ‘Search Sherpa’ for your own organization
Search marketers who have a thirst and curiosity to continually learn and grow are the ones that achieve...
Where Google is placing its bets in 2021
A look at where Google might be headed in...
Google December 2020 Core Update rolling out
After seven months, Google has just released a new core update - the December 2020 core...
Google: Page experience signals for ranking apply only to mobile
A new FAQ page answers questions about ranking, various site architectures, AMP and...
The problem with the ‘structured content’ mindset
As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your...
Google tests multiple contextual links in featured snippets
Google confirms Google-generated web stories as featured snippets are not a great experience for...
Google puts some contextual search features in context
Google is using newish language understanding models specific to leveraging conversational context for these search...
Google launches new crawl stats report in Search Console
Google has revamped the crawl stats report to provide actionable and useful data to your crawling...
10 ways you can support women in SEO
Female-identifying search marketers share their personal experiences and tips to support women in the SEO...