SEO
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This day in search marketing history: February 18
Yahoo stops using Google search, plus: Core Web Vitals, RSAs become default, Google Shopping Campaigns For PLAs and more.
Google warns against using 403 or 404 status codes for Googlebot crawl rate limiting
Instead, Google recommends you use Google Search Console's crawl rate feature.
Report: Google sharing Chrome iOS search revenue with Apple
UK's Competition and Markets Authority is concerned about this previously undisclosed revenue sharing arrangement between Apple and Google.
Bing AI chat needs to stop sourcing the Bing search results
Search engines should not show search results as answers
The big concern for publishers is when AI becomes the journalist
Content creators may need to entertain and maybe Google should add a new E to E-E-A-T.
How the YouTube algorithm works: What marketers need to know
This guide will help you get the most out of YouTube, understand the platform's algorithm and gain visibility for your best videos.
What is short-form content? Your guide to when and how to use it
Learn why, when and how to use short-form content in your brand's marketing strategy, plus what to focus on when creating it.
This day in search marketing history: February 17
Microsoft introduces the Bing Network, plus: Standard Shopping campaigns, Google Panda eats Demand Media, Google Social Search and more.
Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.
Googlers urged to help improve Bard, its AI chatbot
Google has provided a list of dos and don'ts to its employees on how to test and fix bad responses from the generative AI chatbot, Bard.
Where is SEO in the business hierarchy?
Here's how SEO can be integrated within an organization to inform other departments and get the best business results.
8 aspects of a sustainable SEO strategy
SEO doesn't have to be tanked by constant changes. Learn how to do SEO sustainably while mitigating risk and focusing on priorities.
Microsoft: Searchers happy with Bing’s AI-powered results despite technical glitches
71% gave thumbs up to the results in the new Bing. But Microsoft wants to make sure it gets better at providing timely information.
This day in search marketing history: February 16
Google says avoid link building, plus: Conductor buys ContentKing, Google shows less than 10 results, Forbes paid links, and more.
Google publishes new link best practices
This help document went from basics on crawlable links to a much more robust link best practices.
Bing’s new ChatGPT has multiple personalities
Gaslighting, memory loss, accidental racism, yep, sounds like AI.
Ex-Googler: Ad revenue is hiding Google’s fundamental problems
Ex-Google CEO Larry Page once warned that incrementalism leads to irrelevance. Is that what we're seeing now at Google?
3 questions SEOs are fielding in the wake of AI-powered search
As Google and Microsoft's race toward AI-powered search heats up, clients are trying to understand what the news means for their brands.
New Bing is mind-blowingly fast and better than I expected
Indexing of new content on Microsoft’s new AI-powered Bing is fast, very fast. Here are some early thoughts on its indexing speed.
Local search in 2023: Key trends and tactics for marketers
Learn the trends and factors impacting the local ecosystem and ways brands can deliver an engaging experience for local customers.
This day in search marketing history: February 15
Google explains how to hire an SEO, plus: mass search ad disapprovals, Marin IPO, Google blurs paid and unpaid results (again) and more.
How to analyze Google’s SERPs
Conducting SERP analysis will help you understand what is and isn't working for a particular keyword. Here are tips and tools to get started.
This day in search marketing history: February 14
Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and quality score updates and more
AI generates article with ‘serious’ YMYL content issues
Factually incorrect AI content on a health topic made its way into Men's Journal. Meanwhile, Google warns of AI hallucination.
Content creators are concerned with the new AI features in Bing and Google
Will traffic from search to publishers drop with the new long chat like answers.
How to build a better website architecture
Is your site built on an architecture that restricts organic potential? Here's how to develop a fully optimized site structure that can scale.
Podcasts: A content guide for beginners
Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started.
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
This day in search marketing history: February 12
Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not…
Google posted that the time to interact metric is being removed from Lighthouse 10 and thus that scoring weight will be assigned to cumulative layout shift.
Over one million people signed up to try the new AI-powered Bing
The excitement and interest are very real for the new Microsoft Bing search experience.
Want to speak at SMX Advanced? Now’s the time to submit your session ideas
SMX Advanced returns June 13-14. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.
How ChatGPT can help you create content for SEO
When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks.
3 search misconceptions about affiliate marketing debunked
Learn how affiliate can help search marketers gain market share and drive incremental – and profitable – growth in a tough economic climate.
This day in search marketing history: February 10
Google refreshes Page Layout Algorithm, plus: Google's ads impact on advertisers, poor grammar, Google Buzz reaction and more
Microsoft: Bing saw the largest relevancy jump in search in two decades
January 18, 2023 there was a large Bing search ranking algorithm update - one that Microsoft's Yusuf Mehdi now confirmed.
2 free tools for tracking your Google reviews
Monitoring reviews is a must for businesses with an online presence. Here are some tools to include in your local SEO toolkit.
7 emerging skills every SEO must master in 2023
In a world where skills are taught for free on YouTube, we must up our game to ensure that SEO gains a bigger piece of the marketing budget.
This day in search marketing history: February 9
Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more