SEO
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This day in search marketing history: January 2
Google uses paid links and thin content to promote Chrome, plus: why people click on search ads, search quality raters guidelines and more.
This day in search marketing history: January 1
We launch This Day In Search Marketing History, plus: is Google evil tipping points, popular Search Engine Land articles and more.
Top 10 SEO expert columns of 2022 on Search Engine Land
Google Sheets, E-A-T, helpful content and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2022.
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
Google algorithm updates 2022 in review: Core updates, product reviews, helpful content updates, spam updates and beyond
Google introduced a brand new ranking algorithm this year, the helpful content update but pushed the same number of official updates in 2022 as it did in 2021.
How Google Autocomplete works
Here's what you need to know about Google Autocomplete, how it generates predictions, and why it has moved away from making "suggestions."
Why SEO experts rarely share actual success stories
Curious about anonymized screenshots showing supposed SEO wins? Let's uncover why there seem to be more horror stories than successes in SEO.
Microsoft to go fully live with new Bingbot user-agent change in January 2023
After a couple years of testing, Microsoft said it will stop using the old BingBot user agent next month.
How the TikTok algorithm works: Everything you need to know
We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.
Ranking data during the December 2022 Google helpful content update and link spam update
The data providers sent us data looking at the Google Search results over the last couple of weeks.
Google Search testing search in video
Google announced this as a pilot feature in India, but some in the U.S. are also seeing it.
Customer segmentation models to improve the performance of loyalty marketing campaigns
Segmenting your customers is critical to your success.
Google search retires Web Light, Google’s method to serve faster, lighter pages to people
Google said this feature is no longer needed these days, as providers and devices are now faster.
Facebook: A content marketing guide
Here's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy.
Google says don’t expect a new core update by year-end
The holidays are approaching and SEOs are worried that we might get another core update by year end.
The enterprise business of SEO: Communicating to the C-suite
Learn how to effectively engage with your organization's leaders and help them understand the incremental value of organic search.
E-E-A-T and major updates to Google’s quality rater guidelines
The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T.
Google doubles up on E with updated search quality raters guidelines (E-E-A-T)
Add an E to E-A-T with experience, expertise, authoritativeness and trustworthiness.
Top 5 search marketing trends and 3 must-haves for 2023
Here's a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023.
Google Question Hub to close down
But will it be replaced by the Google Search Console "content ideas" feature?