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Artificial Intelligence Optimization (AIO)
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond
In 2023, we had nine official and confirmed Google algorithm updates - which was one less than the previous two years.
7 key 2024 search trends to watch and 3 top priorities
Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024.
Google Search is investigating reports of delayed indexing issues
Google said it is "working on identifying the root cause" that is affecting a "small number of sites."
6 books to help make your marketing more successful in 2024
Start the new year off with these good reads about marketing. These books each offer a unique insight into how it works.
Google’s shifting approach to AI content: An in-depth look
A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam.
Campaign management software: Everything you need to know
Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs.
Artificial Intelligence Optimization (AIO)
Generative Engine Optimization framework introduced in new research
The GEO framework could theoretically help websites that are ranking lower in SERPs get visibility in generative AI experiences.
New Google SGE insights: Content formats, YMYL, product views
Find out the most popular SGE content formats, warnings being triggered on YMYL queries and how Google is experimenting with product views.
4 pillars of effective SEO
Don't let SEO overwhelm you. Focus on the essentials – technical SEO, on-site optimization, content creation, and authority building.
Top 5 social media platforms you should focus on
Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success.
Google local search ranking algorithm strengthens ‘openness’ signal
If your business isn't open 24/7, Google does not recommend you change your business listing to be open 24 hours per day.
How to prevent AI from taking your content
Worried about AI stealing your content? Learn to assess the risks and protect your marketing from plagiarism.
How to make sure you never miss an internal or external deadline
Are deadline pressures making your workdays overwhelming? Learn practical tips for navigating the fast-paced world of SEO and PPC.
6 things that happen when Googlebot can’t crawl your website
An experiment by technical SEO expert Kristina Azarenko reveals what happens you disable Googlebot from crawling a website using robots.txt.
Why brand mentions are the future of backlinks
Learn why Google's emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO.
SearchBot December update: User samples and new prompts
See what's new in Search Engine Land's generative AI chatbot, SearchBot, including 36 new prompts and prompt libraries.
Why traffic declines despite solid rankings and what to do
Even top search rankings can't always stop traffic drops. Here's how to investigate root causes in search trends and new SERPs features.
Enterprise page speed optimization: Keys for effective collaboration
Learn to navigate the intricacies of web teams' tech stacks and performance budgets so you can craft effective page speed recommendations.
Artificial Intelligence Optimization (AIO)
The content marketing advantage of generative AI
New research reveals how generative AI (GenAI) is powering content marketing advantages for early adopters.
Search Engine Land’s commitment to use generative AI responsibly
Here's our policy on the use of generative AI and what you should expect from Search Engine Land.
Search Engine Land celebrates its 17th birthday
Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2023 and look forward to an even greater 2024.
9 interesting Google patents from 2023 and what they mean for SEO
Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases
A human asks Search Engine Land's ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here's the answer.
Google November 2023 reviews update now done rolling out
This update will be the last time Google has confirmed a reviews update.
Future-proof your SERP presence: 6 areas to focus on
Equip your SEO strategy for the age of AI-powered search with must-have content formats, optimization areas and performance KPIs.
Analyze content publishing velocity with this Python script
Use it to uncover competitors' content patterns and identify SEO opportunities while benchmarking your efforts.
Google Gemini is here – and it’s already being tested in Search
Gemini, Google's multimodal AI model, will be added to Search and Ads next year. It has already reduced SGE response times.
10 ways to leverage generative AI for advanced SEO
AI can enhance all aspects of your SEO efforts. Here are 10 applications of generative AI for SEO using ChatGPT, Bing Chat and Claude.
9 tips for aligning SEO with the B2B buyer’s journey
Learn to tailor your SEO strategy for the longer, more complex B2B buyer's journey and create content that meets the needs of stakeholders.
Data providers: Google November 2023 core update was more volatile than the October 2023 core update
Keep in mind, the November 2023 Reviews update overlapped with this core update and is still rolling out.
How to create cross-functional SEO and PR teams for enterprises
Break down the silos between SEO and PR teams. Use this guide to set shared goals, create a unified strategy, test ideas and scale successes.
Google Search Console to stop reporting on product results search in performance reports
This e-commerce related search reporting will end next month, in January 2024, Google said.
8 winning SEO A/B tests that boost organic traffic
Learn which page changes help SEO rankings and which don't.
Microsoft Bing adds new Deep Search generative AI feature
Deep Search attempts to discern the user intent behind ambiguous queries and show results that don't explicitly include the original keywords.
How Google Search and ranking works, according to Google’s Pandu Nayak
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.
Google’s 2023 releases: A B2B marketer’s review
Google kept busy this year with a slate of releases. Here's what worked, what fell short, and what's still needed from a B2B perspective.
How to make your ecommerce content more helpful
Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and UGC.
Google expands video requirements for “Video mode” where video must be main content of the page
If your video is not the primary part of the page, Google will not show your videos in search and within "Video mode" of Google Search.