Social
Facebook says short posts have the most views while hate speech drops on platform
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts...
Social
Social
Freelancers can now offer their services on LinkedIn’s new gig marketplace
The LinkedIn Service Marketplace competes with the likes of Fiverr and...
Social
Meta or meh? Facebook’s new rebrand; Friday’s daily brief
Plus, the secret to managing people is less management and more...
Social
Facebook is now Meta: Tech giant announces rebrand
The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in...
Social
Instagram opens Stories link sticker to all users
If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping...
Social
Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes
These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy....
Social
Microsoft will shutter LinkedIn in China by the end of the year
The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn’s social...
Social
Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
Plus, do you know the latest podcast...
Social
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search...
Social
Facebook changes business ad options in reaction to iOS updates
While some SMBs may be suffering from the iOS change, these moves may be useful to help expand their social...
Social
New automation in Facebook Ads?; Monday’s daily brief
Plus, how to drive the funnel through content marketing and link...
Social
Top social media monitoring capabilities for brands
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your...
Commerce
Instagram is adding more e-commerce support with ads in the Shop tab
The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out...
Social
Twitter’s Shop Module pilot adds a product carousel to profiles
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see...
Social
Fortune 500 secret: Consumer intelligence analytics drives every decision
Uncover, understand and predict consumer behavior about brands, their competitors and their...
Social
For the first time, full-screen ads arrive on Twitter in the form of Fleet ads
The social media platform is also looking into other full-screen ad...
Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad...
PPC
LinkedIn introduces Event Ads and “boosted” posts
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its...
Facebook revenue almost doubled: Here’s what it means for advertisers
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike...