Build a sound foundation to scale your Facebook campaigns
SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and...
Social
Facebook opens search ads to all advertisers
Ad placement will include Facebook News Feed and Marketplace search results....
Facebook’s Campaign Budget Optimization is coming. Are you ready?
The time to start testing CBO is now, says Michelle Morgan of Clix...
Pinterest brings Shoppable Pins to visual searches for fashion, home products
The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and...
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
How to maximize social media traffic to your site
How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in...
7 best social media monitoring tools for any business
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler,...
SEO guide to optimizing your LinkedIn profile for more connections, better leads
Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn...
Facebook starts testing ads in search results
The test inventory will be available in Facebook and Marketplace search results....
Facebook demystifies its search platform, says searches performed off-site don’t factor
The company issued an explainer on how Facebook search works....
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...
Election 2018: Social media trolls, Google touts search, video ads get ugly
Gone are the days when the internet was simply a tool to learn more about candidates and issues....
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
Does Cambridge Analytica have your info? Here’s how to check
Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app...
NY federal court decision threatens embedding and linking across the web
The judge's decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits....
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm...
Facebook updates branded content policy to clarify what qualifies as content
Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in...
Microsoft adds Reddit data to Bing search results, Power BI analytics tool
Reddit posts will appear in Bing's search results, and its data will be piped into Power BI for marketers to track brand-related...
Agency secrets for a great Twitter strategy
Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders,...