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  • Latest

Facebook starts testing ads in search results

The test inventory will be available in Facebook and Marketplace search results....

Amy Gesenhues | Dec 11, 2018 at 3:18 pm ET

Facebook demystifies its search platform, says searches performed off-site don’t factor

The company issued an explainer on how Facebook search works....

Amy Gesenhues | Nov 30, 2018 at 3:15 pm ET

8 best online reputation management tools for your brand

If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...

Sponsored Content: Awario | Nov 27, 2018 at 8:31 am ET

Election 2018: Social media trolls, Google touts search, video ads get ugly

Gone are the days when the internet was simply a tool to learn more about candidates and issues....

Greg Sterling | Nov 6, 2018 at 9:42 am ET

6 of the best social listening tools for 2019

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...

Sponsored Content: Awario | Oct 23, 2018 at 7:30 am ET

How to reach consumers while protecting their privacy

The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...

Sponsored Content: Valassis Digital | Jul 16, 2018 at 7:30 am ET

Does Cambridge Analytica have your info? Here’s how to check

Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app...

Amy Gesenhues | Apr 10, 2018 at 12:45 pm ET

NY federal court decision threatens embedding and linking across the web

The judge's decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits....

Greg Sterling | Feb 16, 2018 at 4:14 pm ET

Publishers turn to ads, search following Facebook’s News Feed change

Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm...

Tim Peterson | Jan 29, 2018 at 11:00 am ET

Facebook updates branded content policy to clarify what qualifies as content

Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in...

Tim Peterson | Jan 26, 2018 at 10:00 am ET

Microsoft adds Reddit data to Bing search results, Power BI analytics tool

Reddit posts will appear in Bing's search results, and its data will be piped into Power BI for marketers to track brand-related...

Tim Peterson | Dec 13, 2017 at 5:30 pm ET

Agency secrets for a great Twitter strategy

Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders,...

Sponsored Content: Twitter for Business | Dec 5, 2017 at 7:30 am ET

Facebook Local is the social network’s stab at Yelp, Foursquare

Facebook’s new app lets people find nearby things to do and places to...

Tim Peterson | Nov 13, 2017 at 2:00 pm ET

Rothy’s uses Twitter Ads to drive brand awareness

Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive...

Sponsored Content: Twitter for Business | Oct 30, 2017 at 7:30 am ET

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option

In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related...

Tim Peterson | Oct 19, 2017 at 9:00 am ET

Facebook will stop displaying Instant Articles within Messenger

Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer...

Tim Peterson | Sep 13, 2017 at 9:00 am ET

Pinterest now lets people zoom in on pins, has redesigned visual search icon

Users no longer have to be signed in to Pinterest to use its visual search Chrome...

Tim Peterson | Aug 17, 2017 at 12:30 pm ET

Twitter ramps up AMP

With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their...

Barb Palser | Jul 7, 2017 at 10:56 am ET

How Pinterest has developed computer-vision technology to power visual search for users and brands

Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad...

Tim Peterson | Jun 14, 2017 at 11:00 am ET

Pinterest’s updated browser extension turns off-Pinterest images into search queries

Pinterest's extension will scan images on a web page to show related pins. But those visual search results won't include...

Tim Peterson | Mar 8, 2017 at 9:00 am ET
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