Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public image....
Social
Pinterest rolls out new commerce features for retailers as search volume climbs
Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic...
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further....
How to tackle rising Facebook CPAs
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your...
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...
Build a sound foundation to scale your Facebook campaigns
SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and...
Facebook opens search ads to all advertisers
Ad placement will include Facebook News Feed and Marketplace search results....
Facebook’s Campaign Budget Optimization is coming. Are you ready?
The time to start testing CBO is now, says Michelle Morgan of Clix...
Pinterest brings Shoppable Pins to visual searches for fashion, home products
The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and...
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
How to maximize social media traffic to your site
How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in...
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the...
SEO guide to optimizing your LinkedIn profile for more connections, better leads
Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn...
Facebook starts testing ads in search results
The test inventory will be available in Facebook and Marketplace search results....
Facebook demystifies its search platform, says searches performed off-site don’t factor
The company issued an explainer on how Facebook search works....
8 best online reputation management tools for your brand
As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will...
Election 2018: Social media trolls, Google touts search, video ads get ugly
Gone are the days when the internet was simply a tool to learn more about candidates and issues....
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
Does Cambridge Analytica have your info? Here’s how to check
Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app...
NY federal court decision threatens embedding and linking across the web
The judge's decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits....