TikTok announces three new shopping ad features
The platform aims to help shop merchants maximize performance through algorithm-led commerce offerings.
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Twitter launches Location Spotlight for all professional accounts
The new features lets local businesses display their address, hours and more information at the top of their Twitter profile.
Using lookalike audiences to reverse the marketing funnel and generate quality leads
Lookalike audiences aren't dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.
The Facebook live shopping feature is going away
Live shopping allowed brands to connect with buyers, but Facebook thinks there's more value in short-form videos and is shifting it's focus to Reels.
Twitter continues testing the edit button, allowing multimedia tweets
Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities.
Webinar: Unlock the power of TikTok for your social strategy
Learn how to outperform your competitors.
New Instagram videos under 15 minutes will automatically become Reels
Instagram is pushing Reels by launching new tools to make creating and editing videos easier.
Does Reddit even have an ads policy?
According to Marketing Brew and a third-party tool called Pushshift, the answer is, maybe?
TikTok’s history of low Creator Fund payouts has some leaving the platform for good
Creators are becoming increasingly frustrated at the platform that supposedly pledged $1 billion in payouts, is shelling out mere pennies for video views.
Facebook Home tab to show more content recommendations
Facebook posts from friends, pages, groups will live in Feeds. Home will become a discovery engine, fueled by engagement and context.
New searchable Instagram map gives visibility to local businesses
Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses.
Marketers investing big in influencer marketing
It’s a creators market out there and according to SproutSocial, it isn’t slowing down any time soon.
Instagram announces payments in chat
Sellers can send payment requests through the IG chat feature, allowing both parties to communicate and track orders.
Instagram Subscriptions test adds 3 new features
The new features are now available to thousands of creators and will give them the ability to provide exclusive content to paid subscribers.
4 Facebook app strategies to reduce costs
Use these proven Facebook app strategies to effectively reduce cost, grow business and reach your target audience.
Pinterest is doubling down on Shopping by adding 4 new features
The social media and image-sharing platform is reacting to increased e-commerce demand by launching new shopping features.
Twitter tests CoTweets, co-authored tweets
The new CoTweet feature lets two Twitter users collaborate to gain additional visibility with a new audience. It is in limited testing.
Digital marketing ranks in the top 3 hottest skills Americans are learning in 2022
The digital marketing industry is hot right now and employees are looking to learn and grow by adopting new skills.
TikTok abandons plans to bring shopping to the U.S.
Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.