Social
How to ensure influencers help your SEO campaigns
Here are the most common challenges – and solutions – to help you get the most SEO value out of working with influencers:
Social
Social
LinkedIn changing feed, will show less low-quality content, polls
LinkedIn says its latest feed changes are meant to give users a more personalized and relevant content experience.
Social
TikTok Pulse puts brands next to the top 4% of videos
TikTok Pulse is an advertising revenue-sharing program that will launch in June in the U.S. for creators with at least 100,000 followers
Social
Twitter Circle: Limit who can view your tweets
Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing.
Social
Elon Musk taking over Twitter, but most marketers not worried
Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users.
Social
LinkedIn is rolling out a new website link feature
LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text.
Social
TikTok’s In-Feed Ads get more visual with Interactive Add-Ons
A handful of new interactive elements will help advertisers get more creative with In-Feed Ads.
Social
Brave Search adds Discussions to search results
Brave Search Discussions come from Reddit and StackExchange and are meant to provide alternative or complementary viewpoints.
PPC
3 powerful micro-conversion strategies for paid social
Micro-conversions have the potential to decrease costs and improve conversion rates.
Commerce
Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
Social
4 tips for successful TikTok videos from TikTok
Want to create good TikTok videos? Here's what Tiktok advises, But these best practices will only get brands so far.
Social
YouTube launching new search insights tool
You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos.
Social
Marketers report Meta bug turning off Facebook ads
Make suer you check your accounts ASAP, since many said their best-performing ads were affected.
PPC
U.S. search ad revenue grew 33% to $78 billion last year
Digital ad revenue experienced tremendous growth in 2021, according to the IAB. Search continues to be the leading format.
Social
The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021
And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge.
Twitter will let you leave a conversation through ‘unmentioning’
A new unmentioning feature lets you and your brands leave Twitter threads.
Pinterest prohibits climate misinformation in ads, content
Pinterest says any ads containing conspiracy theories, misinformation or disinformation around climate change are explicitly prohibited.
Social
Twitter: Edit button coming (but you’ll have to pay to get it)
Twitter says it's been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users.
Social
Twitter for Professionals: How to switch to a Professional Account
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
SEO
How to create a three-tier blog strategy to increase revenue
Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates and experts.