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Social

SEO

How to create a three-tier blog strategy to increase revenue

Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates and experts.

Ron Lieback | Apr 4, 2022 at 11:05 am ET

Social

Twitter tests 3 new ad formats 

Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here's what they look like.

Danny Goodwin | Apr 1, 2022 at 11:45 am ET

Social

Facebook confirms ‘massive ranking failure’

A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users' news feeds.

Danny Goodwin | Mar 31, 2022 at 5:33 pm ET

Social

Facebook ads ‘Interest Categories’ may be up to 33% inaccurate

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.

Greg Finn | Mar 31, 2022 at 8:35 am ET

Social

Facebook warns publishers to avoid ‘watchbait’ tactics

These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.

Danny Goodwin | Mar 28, 2022 at 12:01 pm ET

Social

TikTok testing search ads

Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data).

Danny Goodwin | Mar 28, 2022 at 10:45 am ET

Social

Twitter adds keyword search to Direct Messages

Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords.

Danny Goodwin | Mar 24, 2022 at 3:02 pm ET

Social

Meta rebrands automated ad products, shopping campaigns coming soon

Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.

Danny Goodwin | Mar 23, 2022 at 10:22 am ET

Social

Instagram product tags rolling out to all U.S. users

Product tagging will make it easy for people to discover and buy your products via Instagram Shopping.

Danny Goodwin | Mar 22, 2022 at 12:52 pm ET

Social

TikTok videos can now be 10 minutes

The maximum time for TikTok videos has increased. Users can now upload videos up to 10 minutes long.

Danny Goodwin | Mar 1, 2022 at 1:30 pm ET

Social

LinkedIn launches podcast network aimed at professional audiences

If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms.

George Nguyen | Feb 25, 2022 at 10:48 am ET

Social

4 ways to own your own career path in digital marketing

If you find yourself going with the flow or doing a lot of hoping for your career, here’s how to start taking charge today.

Elmer Boutin | Feb 21, 2022 at 6:00 am ET

Social

LinkedIn’s Service Pages for freelancers adds features to showcase credibility

Service Page owners can now show the organization they work for and include media from their portfolio.

George Nguyen | Feb 18, 2022 at 11:37 am ET

Social

Facebook drops ‘News’ from News Feed in rebrand

The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.

Danny Goodwin | Feb 16, 2022 at 11:12 am ET

Content

The ultimate social media guide to building your brand in 2022

In this webinar, find out how you can connect meaningfully with your target audience.

Cynthia Ramsaran | Jan 5, 2022 at 3:45 pm ET

Social

Consumer research differentiates brands this holiday season

Shopping insights reveal ‘new normal’ shopping trends that may be here to stay - and tactics leading brands should implement now.

NetBase Quid | Dec 6, 2021 at 7:00 am ET

Social

Facebook says short posts have the most views while hate speech drops on platform

The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.

George Nguyen | Nov 11, 2021 at 3:19 pm ET

Social

Freelancers can now offer their services on LinkedIn’s new gig marketplace

The LinkedIn Service Marketplace competes with the likes of Fiverr and Upwork.

George Nguyen | Nov 11, 2021 at 1:36 pm ET

Social

Meta or meh? Facebook’s new rebrand; Friday’s daily brief

Plus, the secret to managing people is less management and more peopling

Carolyn Lyden | Oct 29, 2021 at 10:00 am ET

Social

Facebook is now Meta: Tech giant announces rebrand

The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).

Carolyn Lyden | Oct 28, 2021 at 4:47 pm ET
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