Social Media Agency Case Study, PR Psychographics Earn WSJ Article
In previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted media-role...
Social
San Francisco Advertising Agencies Targeting | Psychographic Hot House
There are any number of reasons one might market to marketers. Perhaps you offer a symbiotic service and seek agency partners or investors. Ad...
What Every Marketer Should Know About Social Audience Engagement
Using psychographics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences. We can...
Understanding Social Media ROI
Social marketing teams and budgets have grown, and tools and channels have proliferated, increasing the importance of measuring the ROI of...
aimClear’s Psychographic Targeting for Political Advertising Agencies’ WINS
In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing...
Modern Marketing Essential Guide To Social Marketing
Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social...
Twitter Political Targeting Precision | aimClear Psychographic Hot House
DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians with...
Reinvigorate Your Campaigns With Advanced Tactics. SocialPro Starts Wednesday!
Join us next week at Marketing Land’s SocialPro conference and discover advanced tactics and strategies that yield returns on your social...
Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event – political social advertising...
Twitter Debunks Mobile Ad Myths At SocialPro Next Week. Register Today!
Maximize the payoff on your social media marketing efforts by attending Marketing Land’s SocialPro conference next week! Discover proven...
7 Ways To Target PR Psychographics With 1 Tool
For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business....
Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing
For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more...
[Secret Revealed] Unearth Lost Facebook Targeting | Psychographic Hot House
In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced...
Study: Rich Answers Showing Up For 8.6% More Google Queries This Year
Is there a potential problem in your search query? Yo, Google may solve it. Check out this study from Stone Temple that shows how Rich Answers...
Advanced Tactics For Social Marketing Professionals — Don’t Miss SocialPro Next Month
Invest your time and money in a conference that will maximize your social media efforts across owned, earned and paid campaigns. Marketing...
Prove Your Social Marketing Chops and Win a Trip to SocialPro in Las Vegas
See how you stack up against your peers and win an all-expense-paid trip to Marketing Land's SocialPro 2015 and your choice of an Apple iPad...
Bridging The Gap Between Search Traffic & Social Conversion
A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s...
Test Your Social Marketing Intelligence and Win a Free Trip to Marketing Land’s SocialPro 2015 in Las Vegas
Take the Biggest Social Geek quiz and and prove you're the geek to...
Pinterest Aims Internationally With Localized Search Update
Company is serving customized search results for French, German, Portuguese and Japanese users....
Medical Professional Targeting Diagnosis: Psychographic Hot House
Doctors and nurses are similar to air, in that they’re vital, and you don’t miss them until you need them. If you’re in the pharma...
