Facebook intros new knowledge panel-like information boxes
The Wikipedia-sourced info boxes mean users may not have to leave the platform to look up...
Social
Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues
Flat is the new growth....
Facebook expands test for in-stream ads on Live
Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content....
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn's own observable,...
Facebook pulls back on Campaign Budget Optimization mandate
Advertisers will not be required to use...
TikTok vs. Snapchat: A guide for marketers
A look at the key differences between Snapchat and...
SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers
B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action....
5 reasons why your Facebook Ads campaigns are failing
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target....
TikTok 101: A primer for brands
How brands like Chipotle and E.lf. are marketing on TikTok in 2020....
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app
The social media marketing week in review: A round up of news and announcements you may have...
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public image....
Pinterest rolls out new commerce features for retailers as search volume climbs
Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic...
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further....
How to tackle rising Facebook CPAs
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your...
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...
Build a sound foundation to scale your Facebook campaigns
SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and...
Facebook opens search ads to all advertisers
Ad placement will include Facebook News Feed and Marketplace search results....
Facebook’s Campaign Budget Optimization is coming. Are you ready?
The time to start testing CBO is now, says Michelle Morgan of Clix...
Pinterest brings Shoppable Pins to visual searches for fashion, home products
The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and...
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...