SEO
How to create a three-tier blog strategy to increase revenue
Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates and experts.
Social
Social
Twitter tests 3 new ad formats
Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here's what they look like.
Social
Facebook confirms ‘massive ranking failure’
A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users' news feeds.
Social
Facebook ads ‘Interest Categories’ may be up to 33% inaccurate
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
Social
Facebook warns publishers to avoid ‘watchbait’ tactics
These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.
Social
TikTok testing search ads
Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data).
Social
Twitter adds keyword search to Direct Messages
Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords.
Social
Meta rebrands automated ad products, shopping campaigns coming soon
Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.
Social
Instagram product tags rolling out to all U.S. users
Product tagging will make it easy for people to discover and buy your products via Instagram Shopping.
Social
TikTok videos can now be 10 minutes
The maximum time for TikTok videos has increased. Users can now upload videos up to 10 minutes long.
Social
LinkedIn launches podcast network aimed at professional audiences
If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms.
Social
4 ways to own your own career path in digital marketing
If you find yourself going with the flow or doing a lot of hoping for your career, here’s how to start taking charge today.
Social
LinkedIn’s Service Pages for freelancers adds features to showcase credibility
Service Page owners can now show the organization they work for and include media from their portfolio.
Social
Facebook drops ‘News’ from News Feed in rebrand
The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.
Content
The ultimate social media guide to building your brand in 2022
In this webinar, find out how you can connect meaningfully with your target audience.
Social
Consumer research differentiates brands this holiday season
Shopping insights reveal ‘new normal’ shopping trends that may be here to stay - and tactics leading brands should implement now.
Social
Facebook says short posts have the most views while hate speech drops on platform
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.
Social
Freelancers can now offer their services on LinkedIn’s new gig marketplace
The LinkedIn Service Marketplace competes with the likes of Fiverr and Upwork.
Social
Meta or meh? Facebook’s new rebrand; Friday’s daily brief
Plus, the secret to managing people is less management and more peopling
Social
Facebook is now Meta: Tech giant announces rebrand
The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).