Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm...
Social
Facebook updates branded content policy to clarify what qualifies as content
Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in...
Microsoft adds Reddit data to Bing search results, Power BI analytics tool
Reddit posts will appear in Bing's search results, and its data will be piped into Power BI for marketers to track brand-related...
Agency secrets for a great Twitter strategy
Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders,...
Facebook Local is the social network’s stab at Yelp, Foursquare
Facebook’s new app lets people find nearby things to do and places to...
Rothy’s uses Twitter Ads to drive brand awareness
Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive...
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related...
Facebook will stop displaying Instant Articles within Messenger
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer...
Pinterest now lets people zoom in on pins, has redesigned visual search icon
Users no longer have to be signed in to Pinterest to use its visual search Chrome...
Twitter ramps up AMP
With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their...
How Pinterest has developed computer-vision technology to power visual search for users and brands
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad...
Pinterest’s updated browser extension turns off-Pinterest images into search queries
Pinterest's extension will scan images on a web page to show related pins. But those visual search results won't include...
Pinterest hires head of Google senior image search engineer Randy Keller
Hire comes at a time when Pinterest is ramping up "visual discovery" tools....
Pinterest’s Lens app turns your phone’s camera into a search bar
Pinterest is bringing search to the real world. On Wednesday, the social-network-slash-search-engine introduced Lens, a mobile app that uses the...
Yahoo introduces ‘Answers Now’ app, but will users respond?
The company hopes to address historical quality problems with a matching algorithm....
Tweet Google an emoji & it will reply with local search results
Tweet an emoji to @Google and you'll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to...
Up close at SMX: Using paid search and social together
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for...
Social Media Agency Case Study, PR Psychographics Earn WSJ Article
In previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted media-role...
San Francisco Advertising Agencies Targeting | Psychographic Hot House
There are any number of reasons one might market to marketers. Perhaps you offer a symbiotic service and seek agency partners or investors. Ad...
What Every Marketer Should Know About Social Audience Engagement
Using psychographics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences. We can...