Video

YouTube aims to show more authoritative search results around news topics

Google to provide more sources and context on breaking news-related searches in...

Barry Schwartz | Jul 11, 2018 at 9:37 am ET

Is YouTube serving up more pre-roll & mid-roll video ads?

SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute...

Amy Gesenhues | Jul 2, 2018 at 11:01 am ET

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is...

Amy Gesenhues | Jun 21, 2018 at 1:40 pm ET

Google launches Outstream Ads to boost video reach beyond YouTube

A new video ad format brings video to mobile devices, in locations where no YouTube videos currently...

Greg Finn | Apr 18, 2018 at 9:04 am ET

Delivering optimized media-rich content for mobile

We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was...

Sponsored Content: Cloudinary | Mar 28, 2018 at 7:30 am ET

All the right marketing technology for advanced TV media buying

Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For...

Sponsored Content: LiveRamp | Feb 15, 2018 at 7:30 am ET

YouTube sees 90% lift in searches for football highlight videos during the last year

According to YouTube, sports fans are watching more sports-related videos than...

Amy Gesenhues | Feb 3, 2018 at 9:00 am ET

YouTube SEO 101

In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to...

Stephan Spencer | Jan 10, 2018 at 2:38 pm ET

Oculus looks to improve VR app discovery with content-based search

Oculus will roll out content-based app search for Gear VR and options for developers to promote app events,...

Tim Peterson | Oct 13, 2017 at 10:00 am ET

YouTube using Redirect Method technology to fight terrorist video content in search results

The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search...

Amy Gesenhues | Jul 21, 2017 at 11:45 am ET

Study: How (and why) Google ranks videos differently from the way YouTube does

According to a new report from Stone Temple Consulting, when Google returns multiple YouTube videos in the results pages, the ranking order...

Greg Finn | Jul 19, 2017 at 9:40 am ET

What marketers need to know about addressable TV and OLV

As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains...

Justin Freid | Jul 17, 2017 at 10:31 am ET

YouTube SEO: How to find the best traffic-generating keywords

Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword...

Sherry Bonelli | May 30, 2017 at 10:53 am ET

Video Ads: Money For Nothin’ & Clicks For Cheap

If you're a paid search marketer looking for new avenues to explore, columnist Pauline Jakober urges you to take a look at video ads....

Pauline Jakober | Sep 4, 2015 at 9:51 am ET

YouTube “How To” Video Searches Up 70%, With Over 100 Million Hours Watched In 2015

Google says most popular "how-to" searches include home-improvement, beauty and cooking related...

Amy Gesenhues | May 13, 2015 at 9:00 am ET

YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool

The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display...

Ginny Marvin | Sep 4, 2014 at 11:34 am ET

DailyMotion Says Google Is Cheating, Serves Up Its Own Video Content Over DailyMotion Videos

The president of French video platform DailyMotion Giuseppe de Martino told UK newspaper The Independent he believes Google is leveraging unfair...

Amy Gesenhues | Apr 23, 2014 at 10:34 am ET

New AdWords For Video Reporting Now Rolling Out In Google Analytics

Google is introducing a new Video Campaigns report in Google Analytics to give advertisers more insights into the performance of their YouTube...

Ginny Marvin | Mar 26, 2014 at 12:30 pm ET

Searching For Super Bowl Ads? Watch Our Official Playlist

With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land,...

Elisabeth Osmeloski | Jan 29, 2014 at 2:45 pm ET

French Court Orders Google, ISPs To Block Or Delist Video Sites

The High Court of Paris recently decided that French ISPs and search engines (Google, Yahoo and Bing) must completely block access or remove 16...

Greg Sterling | Dec 2, 2013 at 3:38 pm ET