If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you...
Keyword research, tracking ranking positions and creating thumbnails are just some of the tools that can help optimize your YouTube...
The call-to-action ad extension will be available for TrueView in-stream ads to...
The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand and outrank your...
Google to provide more sources and context on breaking news-related searches in...
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute...
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is...
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently...
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was...
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For...
According to YouTube, sports fans are watching more sports-related videos than...
In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to...
Oculus will roll out content-based app search for Gear VR and options for developers to promote app events,...
The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search...
According to a new report from Stone Temple Consulting, when Google returns multiple YouTube videos in the results pages, the ranking order...
As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains...
Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword...
If you're a paid search marketer looking for new avenues to explore, columnist Pauline Jakober urges you to take a look at video ads....
Google says most popular "how-to" searches include home-improvement, beauty and cooking related...
