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Video

  • Latest

YouTube remains dominant source of video in top Google ranking positions

Study found 83% of videos in search results carousel come from YouTube....

Greg Sterling | Dec 8, 2020 at 9:20 am ET

Be a digital marketing winner with these 3 powerful video storytelling strategies

Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the...

Sponsored Content: Cloudinary | Nov 30, 2020 at 7:30 am ET

5 tips for adding connected TV to your holiday ad strategy

With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game...

Sponsored Content: SteelHouse | Sep 14, 2020 at 7:30 am ET

COVID is accelerating TV advertising’s transformation into an addressable medium

"They come for the targeting and stay for the attribution," says Simpli.fi's CEO about CTV....

Greg Sterling | Jul 17, 2020 at 3:20 pm ET

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

Brand advertisers will be able to target TV screen viewing for the first time....

Ginny Marvin | May 19, 2020 at 12:34 pm ET

YouTube launches Video Builder, a lightweight ad creation tool for businesses

Brands can create 6- or 15-second videos using existing assets and YouTube’s free audio library....

George Nguyen | Apr 14, 2020 at 4:34 pm ET

SMX Overtime: Creating a video-first content strategy

SMX West speaker Joey Daoud explains why it's worth the time to go back and optimize older videos on...

Joey Daoud | Mar 30, 2020 at 3:13 pm ET

Social platforms cut streaming quality as ‘social distancing’ wages on

Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already....

Taylor Peterson | Mar 25, 2020 at 5:08 pm ET

YouTube to automate more video reviews in light of staffing challenges caused by coronavirus

YouTube will temporarily implement more automated reviews, which could cause unwarranted...

Taylor Peterson | Mar 16, 2020 at 4:11 pm ET

Google showing ‘key moments’ feature on multiple videos in search results

The video timeline feature is getting more visibility in mobile search....

George Nguyen | Mar 10, 2020 at 11:46 am ET

Post-holiday analysis: connected TV becomes performance TV

The 2019 holiday shopping season proved connected TV advertising’s direct response...

Sponsored Content: SteelHouse | Feb 18, 2020 at 7:30 am ET

SMX Overtime: Broaden your reach with YouTube campaigns

Paid media expert and SMX speaker, Ashley Mo, talks bumper ads, video ad sequencing and driving qualified traffic from...

Ashley Mo | Jan 6, 2020 at 12:57 pm ET

Getting the most out of limited YouTube creative during the holiday season

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for...

Joe Martinez | Nov 25, 2019 at 9:29 am ET

Performance marketing comes to television

Long a pure branding play, advertisers can now unlock television’s potential with Connected...

Sponsored Content: SteelHouse | Nov 20, 2019 at 7:30 am ET

Tell your brand’s story through video ad sequencing

SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on...

Brooke Osmundson | Nov 4, 2019 at 1:29 pm ET

Are TrueView video discovery ads the better option for your brand?

Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here's when it works....

Joe Martinez | Oct 29, 2019 at 2:50 pm ET

YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign

Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube...

Amy Gesenhues | Sep 23, 2019 at 11:01 am ET

Video marketing tops list of marketers’ priorities, voice search ranks low

According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12...

Jennifer Cannon | Aug 27, 2019 at 12:47 pm ET

How YouTube can help your non-video campaigns in Google Ads

Here's how you can boost campaigns with video in lightbox ads, display, universal apps and...

Joe Martinez | Aug 7, 2019 at 2:10 pm ET

Answers to common questions about YouTube Ads

Here are some tips on how to structure your video campaigns, measure performance and get in front of the right...

Joe Martinez | Jun 3, 2019 at 11:31 am ET
  • Previous Articles »
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