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6 ways to boost organic video results
The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand and outrank your...
Paid search trends to watch for the 2018 holiday shopping season
Shopping, local searches and audience optimizations are three of the biggest considerations to keep in...
State of the Google Shopping auction heading into the 2018 holiday season
The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will...
Product listing ads, digital co-op and the $13 billion opportunity
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it...
A closer look at Bing’s box and whisker plots to analyze CPC data
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is...
Bing histograms reveal better business intelligence metrics with data distribution
Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series...
What should service area businesses be focusing on in search?
Here's some guidance for businesses to take advantage of a recent change in Google My Business to submit exact regions of operation rather than...
4 new search metrics in Google Ads to give you what you really wanted out of average position
Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do...
Search engines still dominate over social media, even for millennials
New research suggests when information gathering really matters, users turn to search...
Recovering SEO traffic and rankings after a website redesign
After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and domain issues) that can be fixed...
Can you trust website design best practices?
You have to test every proposed change to your website to see what actually works for your business and your audience. Without good testing,...
When exact match isn’t exact anymore: A script to regain control
Contributor Daniel Gilbert shares a script to exactly manage which keywords to bid on and where they...
Improve paid search results through routine, scheduled maintenance
Just as you schedule campaigns, creating a cadence to evaluate channel strategies is vital to improving paid search...
Solving complex SEO problems require a new ‘discovery’ approach
The SMX presentation with Hannah Thorpe and Arsen Rabinovitch reviewed Google's latest updates along with diagnostics and tools to get your site...
PPC toolkit expands with Bing Ads Scripts’ cross-account operations
Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing...
3 differences between Bing Ads Scripts and Google Scripts you need to know
There are key differences in functionality but an automatic 'search and replace' edit feature is a time-saver with the new Scripts...
Could Google Alerts spam hurt your SEO?
Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support...
How to use Chrome User Experience Report to improve your site’s performance
An update to PageSpeed Insights from "lab data" to "field data" has the potential to significantly influence how Google handles your search...
Verdict is in for CEO involved in forging court order over reputation attack
This case highlights the lack of protection and justice available for online defamation victims from Google and other tech...
Why the SaaS model is right for programmatic
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies...
