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  • Latest

How to use schema markup to make an impression in search

Every business is unique in its own way and schema markup can help convey that in Google...

Martha van Berkel | Jan 11, 2021 at 8:00 am ET

2021 resolutions: 5 tips for your Google Ads campaigns

What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...

Sponsored Content: SEISO | Jan 5, 2021 at 7:00 am ET

Some early observations on the Google December core update

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO...

Marie Haynes | Dec 24, 2020 at 9:15 am ET

 

Brand reputation and the impact of Google SERP selections

How Google treats company navigational brand searches and the impact they can have on consumer...

JR Oakes | Dec 23, 2020 at 1:21 pm ET

Google algorithms vs Google penalties, explained by an ex-Googler

This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and...

Pedro Dias | Dec 23, 2020 at 12:01 pm ET

SMX Overtime: Eternal testing, the key to Facebook Ads success

SMX speaker Amy Bishop shares insights on Facebook's learning curve and testing strategies....

Amy Bishop | Dec 21, 2020 at 11:11 am ET

How to get started in Google Analytics 4

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the...

Colleen Harris | Dec 16, 2020 at 11:12 am ET

RSAs vs ETAs, how, when, and why PPC experts use them

An analysis of more than 5,600 Google Ads accounts....

Frederick Vallaeys | Dec 14, 2020 at 8:00 am ET

The expansion of People Also Ask in the search results

PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused...

Jason Barnard | Dec 14, 2020 at 8:00 am ET

Why your content strategy needs both rank-worthy and link-worthy content in the mix

How a two-pronged approach can help you increase brand awareness and organic...

Amanda Milligan | Dec 8, 2020 at 2:00 pm ET

Five ways to become a ‘Search Sherpa’ for your own organization

Search marketers who have a thirst and curiosity to continually learn and grow are the ones that achieve...

Lisa Little | Dec 7, 2020 at 8:00 am ET

Where Google is placing its bets in 2021

A look at where Google might be headed in...

Adam Dorfman | Dec 4, 2020 at 9:56 am ET

The problem with the ‘structured content’ mindset

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your...

Mordy Oberstein | Nov 25, 2020 at 8:00 am ET

10 ways you can support women in SEO

Female-identifying search marketers share their personal experiences and tips to support women in the SEO...

Abby Reimer | Nov 24, 2020 at 10:32 am ET

How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business

Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few...

Andy Taylor | Nov 23, 2020 at 12:49 pm ET

The 2020 holiday season is here: Get your digital house in order

Retailers that win the delivery wars will win the...

Adam Dorfman | Nov 12, 2020 at 11:20 am ET

Is your website at risk for an ADA accessibility lawsuit?

It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are...

Richard Horvath | Nov 12, 2020 at 8:05 am ET

How to show Lighthouse Scores in Google Sheets with a custom function

Learn how to use machine learning to streamline your reporting workflows right within Google Sheets....

Richard Fergie | Nov 9, 2020 at 1:35 pm ET

Using auction insights for better PPC competitor analysis

Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by...

Tim Jensen | Nov 6, 2020 at 9:14 am ET

Featured snippets: The 9 rules of optimization

Here's a set of guidelines to follow when optimizing for the featured snippet - like using an “is” statement and defining the topic...

Chris Long | Nov 2, 2020 at 8:00 am ET
  • Previous Articles »
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