Columns
How to make your content more accessible to the visually impaired
Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search...
Get more conversions by deconstructing your PPC ads
Columnist Frederick Vallaeys shares a new Google Ads script that will reveal what parts of your ads are worth keeping and which to...
25 tools to streamline YouTube SEO optimization
Keyword research, tracking ranking positions and creating thumbnails are just some of the tools that can help optimize your YouTube...
Demystifying Google’s guide to clicks, impressions and position in Google Search Console
Here are the answers to the most common questions asked about managing metrics in the Performance reporting in...
A quick and dirty guide to winning with Gmail ads
In comparison with other ad placements, Gmail ads are less competitive and can help build brand awareness from within a potential customer’s...
The explosion of PAA: Answering questions is the new way to dominate search
Quality answers in plain language land in Google’s answer box and “People Also Ask.” Here's how you can improve your website’s chances...
7 things you might not know about Google My Business categories
I have found that Google My Business categories are often an overlooked tactic by many people that work in the Local Search space. According to...
Learn how one startup doubled CPL and saved money
In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger...
How are your YouTube campaigns performing on TV screens?
Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be...
A simple 3-step framework for improving your technical SEO
In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s...
What you need to know about Yelp’s latest update dubbed ‘Ghost’
Something major happened to Yelp’s recommendation software around late October and the update seems largely...
Shopping ads for the small budget: Here’s what to expect in 2019
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced...
2019 in search: Find your seamlessness
Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in...
‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’
Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results...
Google Shopping is largest growth opportunity for most online retailers in 2019
Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as...
Year in Review: Top 10 expert PPC columns of 2018
Here's a roundup of the most read paid search columns this...
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused...
Year in Review: Top 10 SEO expert columns of 2018
Here's a look at the most read columns from our SEO experts that stood above the rest this...
Ask an SMXpert: Link prospecting and helpful tools to manage outreach
Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach...
Ask an SMXpert: Tips for dealing with (and avoiding) Google penalties
SEO expert Fili Wiese explains some nuances of Google penalties in disavowing links, dealing with past penalties and domain issues for small...