Columns
Some Featured Snippets may not appear as the top organic result
Google Featured Snippets are changing fast and now there’s an extra layer of...
Can we trust automation in a time of crisis?
Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this...
How the Paycheck Protection Program can save your agency, and your clients
The CARES act is a bridge that many of us need to keep our agencies functioning and there's every reason you should apply for this program...
SMX Overtime: How to run effective top-of-funnel search campaigns
Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what's best for your...
SEO for recreational and commercial vehicles in a COVID-19 world
Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm...
Setting up a Microsoft Audience ads campaign
LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B...
SMX Overtime: How to manage and optimize B2B accounts
PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on...
SMX Overtime: Creating a video-first content strategy
SMX West speaker Joey Daoud explains why it's worth the time to go back and optimize older videos on...
Tell us: How are you pivoting during the COVID-19 crisis?
We want to hear from our community about the creative tactics you're using to wrestle the beast of uncertainty to find small wins (for clients...
Explaining the Chrome ‘explainers’ for advertising without third-party cookies
Although the “privacy sandbox” from Google is likely to continue to evolve, the underlying concepts and objectives certainly reveal where...
Pro Tip: 3 important XML sitemap checks to improve your SEO
Evaluate what important URLs are missing, what needs to be removed and asses how Google indexes your XML sitemap...
How B2B companies can be proactive about managing paid media during COVID-19
To navigate this changing landscape, make sure your brand continues to deliver value while building a pipeline for the future that isn't tone...
Pro Tip: How to fix 3 not so obvious crawl errors
Index bloat impacts performance as well as misconfigured trailing slashes and soft...
Reducing digital marketing due to COVID-19? Read this first
Here's some advice about being hands-on with paid search accounts and mindful of your content during this time of...
Using SEO to help people find more info on Novel Coronavirus COVID-19
The global pandemic is also a lesson in good keyword research for...
How Google close variants brought broad match to every match type
Most of us won’t weep about the death of broad match but we will miss the days of total match type...
Pro Tip: How to develop a content calendar that’s relevant with creative leeway
Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each...
A look at Google’s recent COVID-19 related policies in search
It’s critical for all search engines to pull together to thwart bad actors and provide accurate information consumers need during a...
SMX Overtime: Creating great content, FAQs and how to navigate approval limitations
Digital marketing strategist Ashley Segura answers questions from SMX West about how retailers and brands should be thinking about content and...
COVID-19 and corporate social responsibility in search engine marketing
Audit your prospecting tactics and targeting to put thought behind how to minimize COVID-19’s effect on your typical marketing...