Columns
11 tips for using Google Ads’ new audiences like a pro
Learn how to reach your ideal customer with Google Ads' new audience types for Search...
Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web
Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low...
How advertising rates vary by category on Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to...
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads...
Which service-area business types perform best in local search?
New research from a dataset across seven industries that have a physical location were reviewed to answer this...
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving...
Google’s solution to search results dominated by FAQ Schema
When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines...
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can...
Gift-giving shopping behavior from religious holidays to relationships and beyond
New research analyzes data and trends from last year's holiday season to bring you key insights to help you optimize your...
Competitor content analysis: Here’s what you can learn
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search...
4 Things to know about Google posts in the 3-pack and local finder
We have not found content used in the Google Post has any impact on ranking so, focus on keywords you're already ranking for to boost...
Small accounts and Responsive Search Ads – Adopt or not?
There can be a wide range of benefits to small accounts adopting RSAs if done...
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup...
How a content audit can improve your organic SEO performance
A content audit reveals ways to repurpose content, where the gaps are and how to optimize for users and search...
Catching SEO errors during development using automated tests
Avoid the high cost of catching SEO issues in the production phase by using automated testing techniques during...
Soapbox: ‘Intent’ should be every marketer’s #1 obsession
In today's Soapbox, there's a need to be focused on what people are looking for and why we’re creating that...
Which local citation sources matter now?
An informal poll of local SEOs yields some answers -- and disagreements -- about spending time on...
Search query reports show a huge increase in Google close variant traffic
Here's a look at research based on the past year and how advertisers should think about close variants moving...
Here’s a script to spice up your Facebook demographics reporting
This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance...
Subdomain leasing and the giant hole in Google’s Medic update
In today's Soapbox, a warning about the hack in low-authority medical advice with content mirrors and "buying guides" slipping through Google's...