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Case study: More content is not always better for ranking in Google
Content is king in SEO, but it's critical that it's the right type of content for your target audience and the SERP landscape for each...
Reputation attack sites have plummeted in Google, but can still harm
Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here's...
4 local review trends to watch in 2021
It’s important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around...
How to audit Core Web Vitals
A step-by-step process to identify problems and prioritize fixes ahead of the Page Experience...
Quest for more coverage: Making a case for larger exports from Google Search Console’s Coverage reporting
Google Search Console's Coverage reporting only allows one thousand row exports, which limits the ability to see pattens on larger-scale...
Google Ads Auto Applied Recommendations: Every setting, explained
There are 35 AI-based ads suggestions. Here's tactical guidance on how to apply them to optimize your...
How to use schema markup to make an impression in search
Every business is unique in its own way and schema markup can help convey that in Google...
2021 resolutions: 5 tips for your Google Ads campaigns
What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...
Some early observations on the Google December core update
Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO...
Brand reputation and the impact of Google SERP selections
How Google treats company navigational brand searches and the impact they can have on consumer...
Google algorithms vs Google penalties, explained by an ex-Googler
This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and...
SMX Overtime: Eternal testing, the key to Facebook Ads success
SMX speaker Amy Bishop shares insights on Facebook's learning curve and testing strategies....
How to get started in Google Analytics 4
Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the...
RSAs vs ETAs, how, when, and why PPC experts use them
An analysis of more than 5,600 Google Ads accounts....
The expansion of People Also Ask in the search results
PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused...
Why your content strategy needs both rank-worthy and link-worthy content in the mix
How a two-pronged approach can help you increase brand awareness and organic...
Five ways to become a ‘Search Sherpa’ for your own organization
Search marketers who have a thirst and curiosity to continually learn and grow are the ones that achieve...
Where Google is placing its bets in 2021
A look at where Google might be headed in...
The problem with the ‘structured content’ mindset
As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your...
10 ways you can support women in SEO
Female-identifying search marketers share their personal experiences and tips to support women in the SEO...