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5 ways ignoring SEO could affect your bottom line
It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the...
Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn...
Why Google Cache lies to you and what to do about it (if anything)
You shouldn't panic if you see weirdness in the Google Cache. Still, it's worth investigating in case an odd display is a sign of a bigger...
Loose match types, bid-caching, and getting what you pay for in digital marketing
When a lack of advertiser control -- whatever the platform's motives -- results in unintended purchases, trust inevitably erodes....
Voice search isn’t the next big disruptor, conversational AI is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the...
The future of negative SEO, Part 6
Now that you know how to identify, prevent, stop and recover from a Negative SEO attack, here's a look toward possible future threats you should...
Manage your match types with this structure checker Google Ads script
If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through...
3 reasons why Google My Business search queries don’t match Search Console
If you work in local search, are you regularly checking the Search Query report in Google My Business Insights? Here's why you should...
Website redesign mistakes that destroy SEO
To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do....
How to thrive within the fast-paced SEO environment
There will always be new mistakes and new challenges. The key is to learn and evolve and make yourself a better...
A basic SEO audit for small businesses
Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get...
Mobile-first indexing: Will it change your rankings on desktop?
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes...
How Google’s March, April and August updates might fit together
In Google's mind, does brand authority trump breadth and depth of content? Here's a new perspective connecting the dots between three...
How to create a style guide for your SEO content writers
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the...
Are you guilty of these common SEO mistakes?
Mistakes happen. When they do, the best response is to learn from your errors, and those made by others, so you can turn them into...
If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table
Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here's how....
Deciphering search intent: 5 areas to get you started
Here are five ways to use search engine results and smart keyword research to help determine search intent for higher...
How to choose the best content format for link building
Thinking about creating an infographic or GIF as a way to attract links? Here's a list of pros and cons of different visual elements and their...
Ask the SMXperts — Page speed, site migrations and crawling
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site...
How e-commerce can compete for informational queries by optimizing for intent
How do you optimize for search intent? Here's a look at how Google may return informational queries to relevant e-commerce pages and how you can...
