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Are we right for fawning over core algorithm updates?
Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall...
The convergence of data quality to consumer discoverability
Data cleanliness and accuracy must be a priority for brands because it will affect marketing performance at the local level....
Why is there so little innovation in local?
The alpha and omega of local is now...
Are SKAGs dead after Google’s latest match type changes?
PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance....
Product launches: Getting assets ready and knowing your target audience
The important work should go into understanding who you will target with your marketing message and make sure you have the right marketing...
Compare and monitor performance of manual and Smart Bidding strategies with this script
This script helps you monitor performance to make informed decisions about what's working in Google...
Nail your home improvement search marketing strategy
Here are some ways home improvement brands can engage both consumers and professionals to maximize...
How to use Amazon advertising’s dynamic bidding feature
Dynamic bidding gives more control of how and where you place your advertisements, enabling you to be more granular with your PPC...
Search marketing is moving back toward more human interaction
PPC expert Mark Irvine shared his insights during SMX London on what lies beyond the data to manage walled gardens with new opportunities in...
How YouTube can help your non-video campaigns in Google Ads
Here's how you can boost campaigns with video in lightbox ads, display, universal apps and...
Finding content marketing opportunities that influence search performance
Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and...
New research shows strong link between Google My Business photo quantity and search performance
Here's what analyzing 580,853 images across 15,191 Google My Business listings taught us about how GMB images could be impacting user...
Demystifying visibility metrics in Google Ads
Here are six metrics to help advertisers determine how often - and where in the SERPs - ads are showing up to help identify maximize growth...
Claim your Knowledge Graph: Here’s how
Google allows entities to claim their Knowledge Graph panel and become the authoritative owners and editors of the results within the...
Simplifying Google Analytics configuration with Google Tag Manager
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain...
Low mobile page speed scores may be killing your traffic
If your score is low, there are a few things you can do without having to redesign your...
Prime Day halo effect and 6 other trends to watch for back-to-school search marketing
Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the...
5 tactics that encourage customer reviews
Make sure your business pages are claimed and ready for reviews – then be ready with a strategy to respond to...
When bad user-generated content happens to good businesses
Monitor and create a triage for how you’ll handle questionable UGC content including reviews, photos and Q&A forums with incorrect information...
Heard from Google, the biggest trends impacting PPC are privacy and automation
The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain...