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Why has paid search been pigeonholed to the bottom of the funnel?
To grow your total business impact from SEM you'll need to invest in upper funnel tactics to drive more consumers into your...
What’s wrong with translating keywords?
Translation automation relies on written language but the impact of speech for user-chosen keywords should not be...
Reimagining the marketing funnel for the disrupted customer experience
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined...
Be smart, advertisers. Here’s how to approach rising Google brand CPC
While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are...
Nextdoor emerges as a location marketing destination
Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local...
3 ad copy mistakes keeping you from paid search success
Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to...
Welcome to the Golden Age of competitive research
One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying...
Leveraging data science to illuminate the modern consumer decision journey
When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily...
Is Google caching getting even more confusing?
Even if "it doesn't mean much," seeing organic rating data not matching the latest crawl data is...
If you’re not remarketing keywords, you’re missing out
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase...
Should we be paying for Google My Business features?
Paying for GMB features would be a handy new revenue stream for Google, but how it manages trust features - and spam - in a pay-to-play model is...
Why set it and forget it doesn’t work with feeds or campaigns
Create a checklist to regularly test and review search terms, manage errors and analyze custom label usage to make sure you're not losing...
The real-time SEO shift: Research, ranking and recommendations
SEOs need to consider ways to put automation to work while also keeping up with Google’s visual and voice search...
Static reports are dead: Here’s why you need to move to Google Data Studio
With real-time reporting, interactivity and shareability, dynamic dashboards are a time-saver for marketers and keep clients...
Learn how to get better returns from Microsoft Ads
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for...
Multi-brand digital initiatives: Thinking web system, not web site
A thorough inventory to identify common and unique elements for businesses with multiple brands and locations will drive solutions for the long...
7 SEO best practices you should be doing regardless of what Google says
It’s important to keep in mind that maintaining a good online presence goes beyond search...
Brands can better understand users on third-party sites by using a keyword overlap analysis
These scripts can help analyze cross-site branded traffic with overlapping keywords to capture untapped...
Here’s what you need to know about image optimization for SEO
Google's updated image search interface isn't the only tool keeping the spotlight on visual content and product...
Google Ads script: How to automatically apply bid modifiers
Here's a bid modifier script for in-market and remarketing audiences, device and location...