Columns
How to use schema markup to make an impression in search
Every business is unique in its own way and schema markup can help convey that in Google...
2021 resolutions: 5 tips for your Google Ads campaigns
What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...
Some early observations on the Google December core update
Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO...
Brand reputation and the impact of Google SERP selections
How Google treats company navigational brand searches and the impact they can have on consumer...
Google algorithms vs Google penalties, explained by an ex-Googler
This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and...
SMX Overtime: Eternal testing, the key to Facebook Ads success
SMX speaker Amy Bishop shares insights on Facebook's learning curve and testing strategies....
How to get started in Google Analytics 4
Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the...
RSAs vs ETAs, how, when, and why PPC experts use them
An analysis of more than 5,600 Google Ads accounts....
The expansion of People Also Ask in the search results
PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused...
Why your content strategy needs both rank-worthy and link-worthy content in the mix
How a two-pronged approach can help you increase brand awareness and organic...
Five ways to become a ‘Search Sherpa’ for your own organization
Search marketers who have a thirst and curiosity to continually learn and grow are the ones that achieve...
Where Google is placing its bets in 2021
A look at where Google might be headed in...
The problem with the ‘structured content’ mindset
As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your...
10 ways you can support women in SEO
Female-identifying search marketers share their personal experiences and tips to support women in the SEO...
How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business
Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few...
The 2020 holiday season is here: Get your digital house in order
Retailers that win the delivery wars will win the...
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are...
How to show Lighthouse Scores in Google Sheets with a custom function
Learn how to use machine learning to streamline your reporting workflows right within Google Sheets....
Using auction insights for better PPC competitor analysis
Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by...
Featured snippets: The 9 rules of optimization
Here's a set of guidelines to follow when optimizing for the featured snippet - like using an “is” statement and defining the topic...