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How to evaluate content quality with BERT
Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content...
Is it time for Google Scotland?
Google has search results specific to 179 countries but some improvements are needed to be regionally relevant....
4 elements every content medium needs to have
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the...
Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy...
Pro Tip: Table of contents can provide additional link options in organic search
By implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user...
How to improve efficiency between SEO and IT teams
Learning the language of IT will help find an SEO champion, while SEO can spotlight the value of an IT department by quantitatively showing how...
Is top of the funnel content under attack? How the SERP is set to change
Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released...
Here’s how to use the new Microsoft Ads Audience Network Planner
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience...
Life after Google Shopping: Don’t be a one-trick pony
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to...
4 things we learned about automated bidding during the pandemic
Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated...
Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and...
The Ultimate Google Disavow Guide
Here's a blueprint for anyone considering using the Disavow Tool in order to improve their website...
Facebook Marketplace is open for businesses selling new products
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US...
Blogging for Shopify: A unique SEO approach
Shopify stores may need to create blog content to rank for keywords that seem strictly...
Is automotive a bellwether for Google My Business trends during COVID-19?
Compared automotive results with all others to find customers are actively interested in supporting businesses that share updates and respond to...
What do local SEOs really think of Google My Business support?
The quality of support isn't likely to magically improve once the virus clears, so let's hope that the future doesn't so clearly reflect the...
Amazon Posts: A feed-based shopping experience on Amazon
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new...
The time for a website migration is now
Each migration type has its level of risk but with proper planning, it is manageable and will set your site up for future...
Pro Tip: What it takes to build high-quality links
You have to invest real time into earning links from high-authority sites by doing your own research and digital public...
For better SEO, don’t put all your eggs in the SEO basket
Your target audiences don’t limit themselves to one channel, so neither should your...