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Hreflang tags: How to serve correctly regionalized content
Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search...
Search in Pics: YouTube Space replica, Google Maps art & baby shower cake
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies,...
Here’s how to use Twitter to dominate the Google search results
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10...
Are your ads pointing to the right domain? Here’s a script to find out.
KA-POW! Contributor Daniel Gilbert has a 'super' helpful script that will make you look like a PPC superhero by verifying your ads are linking...
Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...
Search in Pics: Dog chases Google street view car, Google dumbbells & lots of clocks
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies,...
Power up your B2B remarketing campaigns with 4 killer tricks
Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand,...
How to outdo the PPC robots in shopping ads
Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their...
How to align SEO and sales teams so everyone benefits
If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that...
Already doing SEO? Add these two things to optimize for voice search
Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 'how-to' tactics and suggests two of them are the...
Google patent on related entities and what it means for SEO
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of...
7 ways to turn a webinar into a stream of link-attracting content
Contributor Jordan Kasteler explains how to use webinars you've created to develop new content and become a marketing and link-building machine...
How to use the Knowledge Graph for higher rankings
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and...
The power of podcasting: SEO keyword angles
In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and...
Recruitment SEO: How to create a well-optimized career section on your site
Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified...
Mobile speed case studies: Push for faster page loads
If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies...
Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies,...
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to...
Bing Ads brand CPC taking the elevator — up
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant...
To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial...
