Columns
The rise (and further rise) of Google My Business spam
Google's machine learning tool verification is just not working for GMB listings as spam is constantly slipping through the net. Here's how you...
How call tracking is becoming ‘conversational intelligence’
Marketers have really only scratched the surface of what call analytics can do....
Google’s March 2019 core quality update: Stories of recovery
Here's an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues...
What do the symbols mean in Google’s Map Pack and Local Finder?
Over the past couple of years, Google has been consistently expanding upon its functionality for extracting information and displaying in local...
SMX Overtime: The new realities of local search
SEO expert Damian Rollison offers insights into the sites that matter for local search and ranking besides Google My Business, and why you...
Using insights to find new audiences to test for awareness campaigns
Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience...
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice...
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of...
Where Google got more inventory to show Responsive Search Ads ads may surprise you
RSAs use machine learning to match the best ad variation with each search using data from ad performance segmented by query. To get this data,...
Regression analysis to improve Google Ads performance
Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression...
Back to Basics: App optimization and Firebase indexation
With the vast number of apps available, your marketing strategy needs to focus on optimizing so consumers can find your...
Google Shopping Actions vs. Google Shopping: A real-world case study
This non-Google case study on Shopping Actions examines what happens when exposing GSA ads for low funnel searches and PLA ads for high funnel...
How retailers can survive Amazon’s stronghold in Google search
Keep Amazon’s impression share in perspective because it shouldn’t directly drive strategy, but rather provide context around the advertiser...
SMX Overtime: What really matters for SEO success
SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad...
The future of search engine marketing is full funnel
A search click is not just a click. It’s a consumer on a purchase...
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter...
Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile
Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing...
Why DuckDuckGo matters
The growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting...
Stop running out of budget with this Google Ads script
This script takes preventative measures when you're on a limited budget to avoid letting Google spend more of your daily budget than you...
The Kondo Method for SEO
There are ways to leverage KonMari's basic principles to improve SEO. But more importantly, what can she use to improve her own website's...