Columns
Is Amazon about to eat Google’s lunch?
The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the...
The rise of reputation experience management
Reviews and ratings influence search rankings and customer acquisition. Here's how marketing and customer experience teams can work together to...
Did Google just hint at an authority profile?
A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core...
A new era has arrived in local search: Google’s Local Trust Pack
The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies...
This decade’s most important marketing question: What data rights do advertisers possess?
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation....
How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out
This script will show you the daily percentage of clicks going to search terms that Google doesn't...
How to earn your place in Google’s index in 2020
The four distinct types of indexing problems and how to identify...
Back to school looks very different this year
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do...
2020 Google paid search trends that have nothing to do with the pandemic
With close variant taking the place of broad match, limiting keywords isn't enough for keeping query-to-keyword matches...
SEO horror stories: Here’s what not to do
These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization....
How search data can inform larger online business decisions
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it's your job to disperse this...
How SEOs can create a free server log dashboard to better understand incoming traffic to your website
This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free...
Why SEOs should care about brand
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole...
5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track...
Feedback optimization: A user-first approach to SEO
Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance...
Search competition: Who are you really competing with?
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search...
The importance of valuing latent orders to successful Amazon Sponsored Products management
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate...
Why SEOs are going to miss the Structured Data Testing Tool
Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this...
How 9 major Google My Business updates in 2020 can help you rebound
A long road of recovery awaits but the good news is that your customers are paying attention to your GMBs so capitalize on that to help your...
How and where to fight for your marketing budget
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You'll want to ensure you are in a...