Soapbox
Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry.
Soapbox: Brand authority is the most underrated marketing goal
A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them...
Soapbox: SEO community must temper responses when idea-sharing to avoid shaming
If our focus is to gaslight others in the cause of righteousness, then we're on a path to the dark side. There is a difference between truth and...
Soapbox: The compromise between UX and revenue is not so simple
Finding the sweet spot where revenue and user experience live in harmony is not part of a corporate...
New SERP feature truncates title tag in favor of location
Google automatically adding locations to title tags can work well in local businesses’...
Soapbox: Why I’m so glad Google ended our relationship with Average Position
It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make...
Soapbox: ‘Intent’ should be every marketer’s #1 obsession
In today's Soapbox, there's a need to be focused on what people are looking for and why we’re creating that...