Coronavirus
Coverage related to the impact of the coronavirus and COVID-19 outbreak on marketing.
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question...
Is Amazon about to eat Google’s lunch?
The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the...
See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
How to use Google (and Apple) mobility reports to see how movements have shifted during the...
Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the...
How brands can operate with purpose and embrace change as businesses move to reopen
To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace...
Back to basics: How to manage your brand through a crisis
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with...
TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions....
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market...
4 things we learned about automated bidding during the pandemic
Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated...
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing...
Google My Business offers more flexibility with business hours
Check your Google My Business console to set your "more hours" to reflect COVID-19 precautions....
Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and...
3 questions SMBs should ask to maximize their COVID-19 Google Ads credit
Your business got a Google Ads credit to spend this year, now what? Before you spend it, consider these questions first....
Google Ads credits for SMBs start rolling out
The $340 million program will phase in over the coming weeks....
How to measure content KPIs during COVID [Video]
The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the...
Empathetic content marketing falls flat without authenticity [Video]
During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be...
How to evaluate content marketing opportunities during COVID [Video]
“It's easy to get to get stuck on the pandemic, but how it's impacting day-to-day lives ties a lot to different businesses,” said Amanda...
More missing Google My Business reviews appearing as publication speed picks up
Google is now posting user reviews and photos in all countries and the vast majority of business categories....
The old marketing playbook isn’t enough during COVID [Video]
Experimentation and fresh data are needed to identify opportunities as consumer behavior adapts to the unfolding...
Black Friday in April: e-commerce is booming according to three reports
Store closures crashed traditional retail spending, but online sales are still on fire....