Coronavirus
Coverage related to the impact of the coronavirus and COVID-19 outbreak on marketing.
TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions....
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market...
4 things we learned about automated bidding during the pandemic
Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated...
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing...
Google My Business offers more flexibility with business hours
Check your Google My Business console to set your "more hours" to reflect COVID-19 precautions....
Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and...
3 questions SMBs should ask to maximize their COVID-19 Google Ads credit
Your business got a Google Ads credit to spend this year, now what? Before you spend it, consider these questions first....
Google Ads credits for SMBs start rolling out
The $340 million program will phase in over the coming weeks....
How to measure content KPIs during COVID [Video]
The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the...
Empathetic content marketing falls flat without authenticity [Video]
During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be...
How to evaluate content marketing opportunities during COVID [Video]
“It's easy to get to get stuck on the pandemic, but how it's impacting day-to-day lives ties a lot to different businesses,” said Amanda...
More missing Google My Business reviews appearing as publication speed picks up
Google is now posting user reviews and photos in all countries and the vast majority of business categories....
The old marketing playbook isn’t enough during COVID [Video]
Experimentation and fresh data are needed to identify opportunities as consumer behavior adapts to the unfolding...
Black Friday in April: e-commerce is booming according to three reports
Store closures crashed traditional retail spending, but online sales are still on fire....
Shielding your business in a pandemic
SEO is one of the best channels to invest in right now to attract new customers and reinforce the loyalty of your existing client...
Is it an algorithm update or is Google adapting to new search intent? [Video]
‘The idea that what's happening with searcher behavior is not causing these shifts means that Google is in there writing that code for every...
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase....
A script that detects anomalies at a local level
This script alerts advertisers when regional differences related to the coronavirus have an impact on your PPC...
Your sidebar featured snippet’s ranking didn’t change because of COVID [Video]
The new featured snippet variant was seen on 1% of all results pages containing featured snippets, said Olga Andrienko on Live with Search...
17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging...