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Coronavirus


Coverage related to the impact of the coronavirus and COVID-19 outbreak on marketing.

  • Latest

Is Amazon about to eat Google’s lunch?

The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the...

Andrew Waber | Sep 25, 2020 at 8:30 am ET

See how visits to retail, grocery, workplaces are trending with Google Mobility Reports

How to use Google (and Apple) mobility reports to see how movements have shifted during the...

George Nguyen | Aug 27, 2020 at 3:24 pm ET

Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption

Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the...

George Nguyen | Aug 24, 2020 at 12:11 pm ET

 

How brands can operate with purpose and embrace change as businesses move to reopen

To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace...

The Content Studio @ Search Engine Land | Jul 16, 2020 at 11:27 am ET

Back to basics: How to manage your brand through a crisis

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with...

Ashley Segura | Jul 16, 2020 at 8:00 am ET

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

Cautious consumers want more information about COVID-19 precautions....

Greg Sterling | Jun 29, 2020 at 4:31 pm ET

Content marketing in times of disruption

What brands need to consider to produce timely content and stay relevant during market...

George Nguyen | Jun 24, 2020 at 1:30 pm ET

4 things we learned about automated bidding during the pandemic

Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated...

Frederick Vallaeys | Jun 9, 2020 at 2:50 pm ET

Data roundup: Resources to help you market more effectively during COVID-19

Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing...

George Nguyen | Jun 9, 2020 at 8:00 am ET

Google My Business offers more flexibility with business hours

Check your Google My Business console to set your "more hours" to reflect COVID-19 precautions....

Barry Schwartz | Jun 4, 2020 at 8:58 am ET

Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline

While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and...

Bill Dinan | Jun 1, 2020 at 2:15 pm ET

3 questions SMBs should ask to maximize their COVID-19 Google Ads credit

Your business got a Google Ads credit to spend this year, now what? Before you spend it, consider these questions first....

Ginny Marvin | May 29, 2020 at 2:18 pm ET

Google Ads credits for SMBs start rolling out

The $340 million program will phase in over the coming weeks....

Ginny Marvin | May 27, 2020 at 2:12 pm ET

How to measure content KPIs during COVID [Video]

The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the...

George Nguyen | May 21, 2020 at 12:23 pm ET

Empathetic content marketing falls flat without authenticity [Video]

During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be...

George Nguyen | May 20, 2020 at 12:15 pm ET

How to evaluate content marketing opportunities during COVID [Video]

“It's easy to get to get stuck on the pandemic, but how it's impacting day-to-day lives ties a lot to different businesses,” said Amanda...

George Nguyen | May 19, 2020 at 12:50 pm ET

More missing Google My Business reviews appearing as publication speed picks up

Google is now posting user reviews and photos in all countries and the vast majority of business categories....

Greg Sterling | May 15, 2020 at 1:29 pm ET

The old marketing playbook isn’t enough during COVID [Video]

Experimentation and fresh data are needed to identify opportunities as consumer behavior adapts to the unfolding...

George Nguyen | May 14, 2020 at 1:58 pm ET

Black Friday in April: e-commerce is booming according to three reports

Store closures crashed traditional retail spending, but online sales are still on fire....

Greg Sterling | May 12, 2020 at 2:44 pm ET

Shielding your business in a pandemic

SEO is one of the best channels to invest in right now to attract new customers and reinforce the loyalty of your existing client...

François Goube | May 5, 2020 at 2:15 pm ET
  • Previous Articles »
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