Coronavirus
Coverage related to the impact of the coronavirus and COVID-19 outbreak on marketing.
Can we trust automation in a time of crisis?
Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this...
How the Paycheck Protection Program can save your agency, and your clients
The CARES act is a bridge that many of us need to keep our agencies functioning and there's every reason you should apply for this program...
Support for SpecialAnnouncement schema is coming to Google search
Support is still in development, but site owners can add the SpecialAnnouncement data type in...
Paid search ad copy strategies during coronavirus
Why you should re-examine your PPC ad messaging now....
Coding for SEO: Using JavaScript to track COVID-19
An explanation of asynchronous JavaScript using Fetch API for getting JSON data to the...
Google creates best practices guides & support for health organizations around COVID-19
Google is offering more guidance and support to those in the health...
Desktop search is rising amid the work-from-home surge
Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft...
Google My Business: When should you use ‘special hours’ vs. ‘temporarily closed’?
A discussion with Google My Business Gold Product Expert Krystal Taing....
Live with Search Engine Land: Local SEOs talk ‘buggy’ Google My Business, COVID-19
Search Engine Land's Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses...
Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change...
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public image....
Search marketers are volunteering services, support to help small businesses get through COVID-19
Consulting, web hosting, budget coaching — marketers are extending help to ease the strain on...
Tell us: How are you pivoting during the COVID-19 crisis?
We want to hear from our community about the creative tactics you're using to wrestle the beast of uncertainty to find small wins (for clients...
Businesses should limit, not disable, their sites during temporary closures, Google says
A full takedown can result in losing Search Console data and make it more difficult to ramp back...
Small agencies brace for impact, but say remote work isn’t slowing them down
Many expect client budget and project changes will have a negative effect on their businesses....
EU Android search choice screen’s impact delayed due to COVID-19
Engagement with the search choice screen has been slowed by stifled smartphone supply and decreased...
COVID-Consumers: Pessimistic, but spending more online
A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data....
Social platforms cut streaming quality as ‘social distancing’ wages on
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already....
SEOs talk pivoting and planning for a future after COVID-19
Hear what these veteran SEOs are doing to help clients adapt to business during and after the...
How B2B companies can be proactive about managing paid media during COVID-19
To navigate this changing landscape, make sure your brand continues to deliver value while building a pipeline for the future that isn't tone...