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Data Privacy


  • Latest

WordPress proposes blocking FLoC by default

It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s...

George Nguyen | Apr 19, 2021 at 2:12 pm ET

Heineken USA builds ‘golden consumer records’ to enable 1:1 relationships with customers

The alcoholic beverage company shares how it overcame third-party data challenges by launching a first-party data...

Sponsored Content: BlueConic | Mar 23, 2021 at 7:00 am ET

FLoC is coming — Here’s what we know so far

Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are...

George Nguyen | Mar 15, 2021 at 11:00 am ET

 

Google will not build or use alternate identifiers to track users across the web

Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target...

George Nguyen | Mar 3, 2021 at 12:56 pm ET

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021

Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution...

Carolyn Lyden | Jan 25, 2021 at 8:01 am ET

Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week

Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules....

Greg Sterling | Dec 4, 2020 at 3:27 pm ET

Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare....

Greg Sterling | Nov 11, 2020 at 3:11 pm ET

California’s ‘CCPA 2.0’ passed: Here’s what changes

CPRA takes aim at data 'sharing' and not just...

Greg Sterling | Nov 3, 2020 at 5:29 pm ET

Google moves one step closer to ads that can deliver personalization and privacy

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts....

Greg Sterling | Oct 22, 2020 at 5:46 am ET

Global Privacy Control group aims to succeed where ‘do not track’ failed

Initiative faces the challenge of gaining publisher and consumer...

Greg Sterling | Oct 15, 2020 at 8:04 am ET
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