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Data Privacy


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Google’s alternative to third-party cookies open for advertiser testing in Q2 2021

Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution...

Carolyn Lyden | Jan 25, 2021 at 8:01 am ET

Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week

Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules....

Greg Sterling | Dec 4, 2020 at 3:27 pm ET

Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare....

Greg Sterling | Nov 11, 2020 at 3:11 pm ET

 

California’s ‘CCPA 2.0’ passed: Here’s what changes

CPRA takes aim at data 'sharing' and not just...

Greg Sterling | Nov 3, 2020 at 5:29 pm ET

Google moves one step closer to ads that can deliver personalization and privacy

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts....

Greg Sterling | Oct 22, 2020 at 5:46 am ET

Global Privacy Control group aims to succeed where ‘do not track’ failed

Initiative faces the challenge of gaining publisher and consumer...

Greg Sterling | Oct 15, 2020 at 8:04 am ET
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