Super Bowl

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to...

Amy Gesenhues | Feb 13, 2018 at 9:15 am ET

Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data...

Ginny Marvin | Feb 9, 2017 at 2:17 pm ET

Both advertisers opted to drive users to their own sites instead of...

Ginny Marvin | Feb 6, 2017 at 11:36 am ET

Quantcast data shows impact of releasing ads and teasers online before the big...

Ginny Marvin | Feb 3, 2017 at 2:53 pm ET

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search...

Purna Virji | Jan 27, 2017 at 12:30 pm ET

Ads drove more than 7.5 million incremental searches for Super Bowl advertisers....

Ginny Marvin | Feb 8, 2016 at 2:13 pm ET

You might get information for 2015, depending on how you ask....

Danny Sullivan | Jan 11, 2016 at 2:29 pm ET

Google sometimes makes it Super Bowl Saturday rather than Super Bowl...

Danny Sullivan | Dec 15, 2015 at 5:22 pm ET