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Super Bowl


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Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to...

Amy Gesenhues | Feb 13, 2018 at 9:15 am ET

Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads

Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data...

Ginny Marvin | Feb 9, 2017 at 2:17 pm ET

84 Lumber and Avocados From Mexico among Super Bowl advertisers that stood out in paid search

Both advertisers opted to drive users to their own sites instead of...

Ginny Marvin | Feb 6, 2017 at 11:36 am ET

 

Report: Releasing Super Bowl ads early jump-starts lifts in brand search

Quantcast data shows impact of releasing ads and teasers online before the big...

Ginny Marvin | Feb 3, 2017 at 2:53 pm ET

Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search...

Purna Virji | Jan 27, 2017 at 12:30 pm ET

Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%

Ads drove more than 7.5 million incremental searches for Super Bowl advertisers....

Ginny Marvin | Feb 8, 2016 at 2:13 pm ET

What Time Is The Super Bowl? Google & Bing Are Confused

You might get information for 2015, depending on how you ask....

Danny Sullivan | Jan 11, 2016 at 2:29 pm ET

Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

Google sometimes makes it Super Bowl Saturday rather than Super Bowl...

Danny Sullivan | Dec 15, 2015 at 5:22 pm ET
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