PPC
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
News, analysis and how-tos for successful Facebook and Instagram advertising campaigns.
PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
The Basic ads may work for brand advertisers but not so well for any companies that need granular targeting and lead generation.
PPC
New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections.
Social
Make suer you check your accounts ASAP, since many said their best-performing ads were affected.
PPC
Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.
Social
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
Social
Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.
PPC
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
PPC
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
PPC
The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.
PPC
There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.
Content
Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.
PPC
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.
PPC
Campaigns can continue to deliver to impacted targeting options until March 17, 2022.
PPC
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
PPC
However, both strategies perform similarly when reach is comparable.
PPC
Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.
PPC
In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.
PPC
There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.
Social
These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.