Facebook Advertising
Search Engine Land is your source for Facebook advertising news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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5 new updates to Meta call ads
Brands and advertisers who use Meta for lead generation will have new ways to engage with the customers looking for their product or service.
Facebook introduces Collaborative Ads for local delivery
Brands can use Collaborative Ads to reach high-intent shoppers while driving traffic and sales to their retail partners site, app or store.
How to approach B2B advertising during a challenging Q4
Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
New Microsoft feature lets you run ads on Google, Facebook, Instagram
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Using lookalike audiences to reverse the marketing funnel and generate quality leads
Lookalike audiences aren't dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.
4 Facebook app strategies to reduce costs
Use these proven Facebook app strategies to effectively reduce cost, grow business and reach your target audience.
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes
The Basic ads may work for brand advertisers but not so well for any companies that need granular targeting and lead generation.
Spotify, Meta update political ad offerings for 2022 election cycle
New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections.
Marketers report Meta bug turning off Facebook ads
Make suer you check your accounts ASAP, since many said their best-performing ads were affected.
How paid search marketers can address brand measurement challenges and grow in their careers
Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.
Facebook ads ‘Interest Categories’ may be up to 33% inaccurate
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
Meta rebrands automated ad products, shopping campaigns coming soon
Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.
Platforms that have suspended ads in Russia
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
Facebook is still underreporting iOS web conversions, but not as much as before
The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.
How to win with PPC in a dataless world
There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.
How to produce actionable content throughout the marketing funnel
Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.
Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.