Facebook Advertising
News, analysis and how-tos for successful Facebook and Instagram advertising campaigns.
Google tackles pollution and competitors with Maps updates; Thursday’s daily brief
Plus, the hallmarks of bad content...
New automation in Facebook Ads?; Monday’s daily brief
Plus, how to drive the funnel through content marketing and link...
Three PPC targeting tactics that power every stage of the funnel
"You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available...
A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI
By splitting your personas into buyer types, you'll have more targeted messaging and higher...
Instagram is disabling interest and activity-based targeting of underage users
Advertisers’ targeting options for users under 18 will be limited to age, gender and...
Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go...
Facebook Import is now available in Microsoft Advertising
Advertisers can import up to 10,000 campaigns for each...
Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad...
Facebook revenue almost doubled: Here’s what it means for advertisers
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike...
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as...
Facebook testing brand safety topic exclusions for advertisers
"This is the first time the Feed environment would be managed though controls," company...
Halting campaigns shouldn’t be your only brand safety precaution
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying...
SMX Overtime: Eternal testing, the key to Facebook Ads success
SMX speaker Amy Bishop shares insights on Facebook's learning curve and testing strategies....
Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020. ...
Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews
The social media marketing week in review: A round up of news and announcements you may have...
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more
The social media marketing week in review: A round up of news and announcements you may have...
More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
Will Snapchat and Pinterest benefit from advertiser...