Facebook Advertising
News, analysis and how-tos for successful Facebook and Instagram advertising campaigns.
Live with Search Engine Land: Dealing with CCPA and Facebook Ads
Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance and it’s...
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
The social media marketing week in review: A round up of news and announcements you may have...
Did the Facebook Ads boycott actually work?
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's revenues....
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
Advertisers can now opt to extend the LDU transition period to October....
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
The social media marketing week in review: A round up of news and announcements you may have...
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit...
Facebook CCPA compliance challenges: Limited Data Use
What you need to know about how Facebook's handling of California user data might affect your...
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure won't likely be clear cut....
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention....
July boycott: Marketing without Facebook Ads
Alternative media plan considerations for businesses participating in...
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit....
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital activism....
‘Stop Hate’ Facebook advertiser boycott gains momentum as Verizon joins
Patagonia, North Face, Ben & Jerry’s and others have pledged to pull ads in July....
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram....
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase....