Facebook’s topic exclusion controls test rolls out to more advertisers
In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.
News, analysis and how-tos for successful Facebook and Instagram advertising campaigns.
In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.
There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.
These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.
Plus, the hallmarks of bad content marketing.
Plus, how to drive the funnel through content marketing and link building
"You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels."
By splitting your personas into buyer types, you'll have more targeted messaging and higher conversions.
Advertisers’ targeting options for users under 18 will be limited to age, gender and location.
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.
Advertisers can import up to 10,000 campaigns for each account.
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
"This is the first time the Feed environment would be managed though controls," company says.
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.
SMX speaker Amy Bishop shares insights on Facebook's learning curve and testing strategies.
More digital retail conversions are happening on mobile in 2020.
The social media marketing week in review: A round up of news and announcements you may have missed.
The social media marketing week in review: A round up of news and announcements you may have missed.
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.