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But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.
Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes
These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.
Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the table.