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Facebook will stop displaying Instant Articles within Messenger
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.
Augmented Reality: Where are we now, and what does it mean for marketers?
With big players like Facebook and Apple committing to the technology, contributor Brian Smith argues that AR is becoming more than just a novelty for marketers.
Facebook expands Marketplace categories and content in new push for growth
Businesses will now be able to have their content featured in Marketplace.
7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of local search.
Is AMP the answer to format fragmentation?
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.
Improve your paid search & social through relationship marketing
Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social.
Have Google and Facebook become unwitting tools of extremism?
Google and Facebook are committed to facts and progress, but The Guardian argues they may be helping to undermine both.
The trouble with truth
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
Web giants Google and Facebook seek to cut off revenues from fake news sites
These ad policy changes don't guarantee fake news won't continue showing up in the Facebook News Feed or Google search results.
Up close at SMX: Using paid search and social together
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.
Google: Search the primary and most often used mobile shopping tool
Survey says nearly 90 percent of mobile consumers turn to search first.
The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
Six Trends Shaping Location Marketing In 2016
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to.
Facebook Launches Events Discovery To Help iOS Users Find Nearby Events
The new mobile feature, available for people in 10 major US cities, is the leading edge of Facebook's effort to improve the Events product.
Is “Facebook Professional Services” Facebook’s Stealth Project To Beat Yelp?
Unannounced desktop-only feature gives people the ability to find the highest-rated businesses in a given area.
6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
Now that Facebook's Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search.
Facebook Adds Public Posts To Search, More Frequent Updates May Be Coming
Facebook has announced some incremental search improvements and a new “channel” for its newsroom (Search FYI) that will provide updates on the evolution of search at Facebook. This suggests to me that we’ll be seeing more “search activity” going forward. In a blog post announcing the improvements, Tom Stocky, Facebook’s VP of Search, said that […]
Social Profile SEO: Optimizing For Rankings & Search Visibility
Social media marketing is important in and of itself, but columnist Tony Edward reminds us that it can help with search engine optimization (SEO) and online reputation management as well.
Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant
The social network is experimenting with a service within Messenger that it believes will make better recommendations than its rivals. M will even complete tasks for people.
3 Incredible Social PPC Hacks For Crazy Engagement & ROI
Awesome at paid search, but struggling with paid social? Check out columnist Larry Kim's tips for getting the most out of your social PPC initiatives.
Dynamic Advertising: The Key To Scaling Personalized Ads
In his article on our sister site, Marketing Land, columnist Matt Ackley breaks down dynamic advertising and explains how online marketers can use it to create customized ads at scale.
Facebook’s Hello App Another Incremental Step Toward Local Search
Facebook continues to take baby steps toward offering a local search product. Yesterday the company announced Hello, a new dialer/caller ID app that also offers local business search: You can also search for people and businesses on Facebook and call them with just one tap. So if a friend tells you about a new restaurant […]
Using PPC Marketing to Make Content Go Viral: Here’s How It Works
Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC.
Facebook Post Search Is Finally Coming To Android Devices
Facebook's updated search product was launched for iOS, web and mobile web in December. It's still only available for users of the U.S. English language setting.
Facebook Drops Bing From Facebook Search Results
The end to a long relationship with Microsoft search is another signal that Facebook is concentrating on serving connections within its network.
New Facebook Search: Local Ignored Again — Big Mistake
Facebook just launched its successor to Graph Search: Facebook Search. Facebook Search is the evolution of Graph Search and benefits from lots of user feedback since the launch of Graph Search in early 2013. It’s available in US English for the PC and mobile app for the time being. Users can now search Facebook for […]
Facebook Search Finally Lets You Search For Posts Again
More than a year after promising to give users the ability to search for posts, Facebook is finally coming through. The company today announced an update to Facebook Search that will make it possible to find that thread congratulating you on your new job, the hilarious comment you made about Walking Dead last month or […]
Facebook Launches New Places Directory
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was first brought to our attention by Matteo Gamba. The new Places mixes up Graph Search, the Page Locations API and other elements to make the directory a worthy supplement for […]
Facebook & YouTube Are Top Sites With Content Removed From Google Under “Right To Be Forgotten”
Google is now sharing details about Right To Be Forgotten removals in a new section of its pre-existing Google Transparency Report area. The latest numbers show that Facebook, ProfileEngine.com and Google’s own YouTube are the top three sites to have content taken down through the new European system. In the new section, Google breaks out the requests […]
Facebook Tests Searching By Keyword In Mobile Apps
Eventually Facebook will bring Graph Search to mobile devices. At least Mark Zuckerberg says so. In January, he said it would be coming “pretty soon”. Facebook is staying quiet about any timetable, but now and then tests leak into public. In June, it was a test for mobile web users. This week, it’s a test […]
Mark Zuckerberg Says Facebook Search Is A Multiyear Voyage
During Facebook’s call with investors yesterday detailing another quarter of runaway financial success, CEO Mark Zuckerberg spent a good amount of time discussing one of the less social aspects of the social network: search. Facebook, he said, is committed to spending the company’s money and resources in a long-term effort to make searching within the […]
Is The Mobile Migration Of Graph Search Upon Us? New Facebook Test Uncovers Mobile Web Integration
We’ve been saying that it is just a matter of time for Facebook’s Graph Search to make its way to mobile devices. A test spotted yesterday by InsideFacebook shows that the launch may be close. The test shows an in-depth integration for mobile web users that contains the same bells and whistles as the desktop […]
Zuckerberg: Facebook Graph Search Is “A Five-Year Thing”
It’s been more than a year since Facebook introduced Graph Search to the world — its first foray into developing a serious search product for Facebook users. If you think development of Graph Search has been moving at a snail’s pace, you’re probably not alone. The rollout to all U.S. Facebook users took about seven […]
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an advertiser’s SEM spend. Two years ago, […]
Facebook Will Launch Graph Search For Mobile “Pretty Soon”
According to CEO Mark Zuckerberg during Facebook’s recent earnings call, Facebook’s Graph Search will hit mobile devices ‘pretty soon.’ It’s now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg stated the following quote in regards to Graph Search on the call: “Pretty soon, I think, […]
Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content
Yandex has announced that it has signed a deal with Facebook which will give the leading search engine in Russia access to the Facebook firehose for “public” content published in Russia, Ukraine, Belarus, other CIS countries and Turkey, where Yandex also operates. Content will be available for indexing by Yandex as soon as it has […]
Facebook Offers A Peek At How Graph Search For Status Updates Works
It’s been less than a month since Facebook expanded Graph Search to include status updates and posts, and the feature still isn’t available to all users. Nonetheless, Facebook search engineer Ashoat Tevosyan shared an “under the hood” look at how it works — and why it took so long to become reality. There’s nothing incredibly […]
How To Optimize For Facebook’s News Feed Algorithm
As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into […]
Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users
As of today, Facebook announced that it is completing the removal of its “Who can look up my timeline by name?” search setting. Users who still have access to it will begin seeing a reminder below their Facebook search bar that the setting is being retired. Last December, Facebook announced it was replacing the search […]