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Features: Analysis


  • Latest

12 Biggest Things To Happen In PPC So Far In 2015

New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms....

Ginny Marvin | Jul 27, 2015 at 8:01 am ET

The Social Side Of Search Engine Land: Our Top 25 Most Shared Stories Of 2014

What stories did our readers share the most across social networks this year?...

Lauren Donovan | Dec 31, 2014 at 9:30 am ET

Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update —...

Matt McGee | Jul 25, 2014 at 3:06 pm ET

 

Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal

Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to...

Barry Schwartz | Jul 24, 2014 at 8:07 pm ET

Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue

Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay...

Danny Sullivan | Jul 17, 2014 at 5:17 pm ET

The 10 Most Important Paid Search Developments So Far In 2014

It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing...

Ginny Marvin | Jul 1, 2014 at 9:30 am ET

The Feature Google Killed The + Command For — Direct Connect — Is Now Dead

Cast your mind back to November 2011, only a few months after the launch of Google+. That’s when Google made one of its biggest...

Danny Sullivan | Jun 20, 2014 at 9:00 am ET

Google’s Matt Cutts: MetaFilter Hit By Previously Undisclosed Algorithm Filter

Last month, MetaFilter, a news and discussion site from back in the old days, told us they got hit by a Google penalty years ago that had a...

Barry Schwartz | Jun 12, 2014 at 10:37 am ET

Google Reconsideration Request Rejections May Include More Details

Google’s Matt Cutts, the head of search spam, announced at SMX Advanced that they are updating how they handle reconsideration rejection...

Barry Schwartz | Jun 11, 2014 at 8:21 pm ET

Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week

Google’s head of web spam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm is launching this...

Barry Schwartz | Jun 11, 2014 at 8:11 pm ET

Bing Says “Right To Be Forgotten” Request Info Coming Soon

The EU’s new Right To Be Forgotten doesn’t just apply to Google. Microsoft’s Bing search engine has to obey it, as well...

Danny Sullivan | Jun 11, 2014 at 5:58 pm ET

Google My Business: A Visual Tour Of Google’s New Tool For Local Businesses & Brands

Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better...

Danny Sullivan | Jun 11, 2014 at 3:23 pm ET

Apple Drops Google For Bing As “Spotlight” Search Provider In iOS 8 & Mac OS X “Yosemite”

Bing has gained another win with Apple, becoming integrated into a new version of Spotlight in Apple’s forthcoming Mac OS X...

Danny Sullivan | Jun 2, 2014 at 2:31 pm ET

On MetaFilter Being Penalized By Google: An Explainer

MetaFilter is a news and discussion site dating back to the early years of the web. Founded in 1999, it’s attracting attention this week...

Danny Sullivan | May 22, 2014 at 4:40 am ET

Google Begins Rolling Out Panda 4.0 Now

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm...

Barry Schwartz | May 20, 2014 at 7:18 pm ET

Official: Google Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries”

Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend. This algorithm...

Barry Schwartz | May 20, 2014 at 7:02 pm ET

Doodle Equality: In 2014, Google Features Women In Special Logos Nearly Half The Time

If you haven’t noticed, the Google Doodle team — which creates those special Google logos — has been making up for lost time...

Amy Gesenhues | May 17, 2014 at 12:10 pm ET

The Myths & Realities Of How The EU’s New “Right To Be Forgotten” In Google Works

Depending on what you read, a “Right To Be Forgotten” court ruling in the European Union this week means that now anyone can ask for...

Danny Sullivan | May 16, 2014 at 4:00 am ET

Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change

You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice...

Ginny Marvin | Apr 30, 2014 at 4:05 pm ET

Content Free: 25 Percent Of Google+ Reviews Are “Empty”

Investment firm Piper Jaffray has started tracking and comparing Google+ and Yelp reviews. For its inaugural report, the firm looked at a...

Greg Sterling | Apr 30, 2014 at 11:53 am ET
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