Features: Analysis
12 Biggest Things To Happen In PPC So Far In 2015
New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms....
The Social Side Of Search Engine Land: Our Top 25 Most Shared Stories Of 2014
What stories did our readers share the most across social networks this year?...
Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories
As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update —...
Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal
Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to...
Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue
Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay...
The 10 Most Important Paid Search Developments So Far In 2014
It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing...
The Feature Google Killed The + Command For — Direct Connect — Is Now Dead
Cast your mind back to November 2011, only a few months after the launch of Google+. That’s when Google made one of its biggest...
Google’s Matt Cutts: MetaFilter Hit By Previously Undisclosed Algorithm Filter
Last month, MetaFilter, a news and discussion site from back in the old days, told us they got hit by a Google penalty years ago that had a...
Google Reconsideration Request Rejections May Include More Details
Google’s Matt Cutts, the head of search spam, announced at SMX Advanced that they are updating how they handle reconsideration rejection...
Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week
Google’s head of web spam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm is launching this...
Bing Says “Right To Be Forgotten” Request Info Coming Soon
The EU’s new Right To Be Forgotten doesn’t just apply to Google. Microsoft’s Bing search engine has to obey it, as well...
Google My Business: A Visual Tour Of Google’s New Tool For Local Businesses & Brands
Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better...
Apple Drops Google For Bing As “Spotlight” Search Provider In iOS 8 & Mac OS X “Yosemite”
Bing has gained another win with Apple, becoming integrated into a new version of Spotlight in Apple’s forthcoming Mac OS X...
On MetaFilter Being Penalized By Google: An Explainer
MetaFilter is a news and discussion site dating back to the early years of the web. Founded in 1999, it’s attracting attention this week...
Google Begins Rolling Out Panda 4.0 Now
Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm...
Official: Google Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries”
Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend. This algorithm...
Doodle Equality: In 2014, Google Features Women In Special Logos Nearly Half The Time
If you haven’t noticed, the Google Doodle team — which creates those special Google logos — has been making up for lost time...
The Myths & Realities Of How The EU’s New “Right To Be Forgotten” In Google Works
Depending on what you read, a “Right To Be Forgotten” court ruling in the European Union this week means that now anyone can ask for...
Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change
You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice...
Content Free: 25 Percent Of Google+ Reviews Are “Empty”
Investment firm Piper Jaffray has started tracking and comparing Google+ and Yelp reviews. For its inaugural report, the firm looked at a...
