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Features: Book Reviews


  • Latest

Enchantment: Guy Kawasaki On Why Your Focus Should Be On Working Magic

Some business books aim to teach you how to take your game to the next level. Others, how to delight your customers and increase profits. Still...

Chris Sherman | Mar 8, 2011 at 2:17 pm ET

Turbocharging Your Google AdWords Campaigns

Google has long touted how easy it is to create and manage AdWords campaigns. “All that’s needed is five minutes and a credit...

Chris Sherman | Jun 2, 2010 at 3:27 pm ET

Research: Fear Explains Irrational B2B Purchase Behavior

Here’s a common experience for anyone who sells products and services to businesses. A prospect is moving toward becoming a customer, and...

Chris Elwell | Jan 4, 2010 at 7:33 pm ET

 

A Roundup Of 2009’s Best Search Advertising Books

The world of paid search has evolved from “all you need is five minutes and a credit card” to a complex ecosystem with lots of...

Chris Sherman | Dec 3, 2009 at 3:42 pm ET

A Roundup Of 2009’s Best SEO Books

Time was when someone asked me to recommend a good book on search marketing, there were only a few available—Search Engine Visibility, by...

Chris Sherman | Dec 1, 2009 at 3:57 pm ET

Want Solid SEM Benchmarks? This Report Has Them By The Boatload

Each year, Marketing Sherpa compiles an exhaustive look at the state of search marketing. Each year, these reports grow more comprehensive,...

Chris Sherman | Jul 31, 2009 at 1:38 pm ET

How To Make Your Web Site Really Pay Off

Most books on search marketing focus on either the technical aspects of SEO or paid search, or on how to adapt traditional marketing strategies...

Chris Sherman | Mar 19, 2009 at 8:00 am ET

The Complete Guide To Google’s Website Optimizer

Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar...

Chris Sherman | Nov 24, 2008 at 1:31 pm ET

What’s Ahead For Search Marketing In 2009

It’s an understatement to say that we live in uncertain times, and that any data that can help us strategize, plan or even to some extent...

Chris Sherman | Oct 30, 2008 at 1:52 pm ET

The “Bible” Of Search Engine Marketing

It’s common for comprehensive books written by respected authorities to be tagged as the “bible” of a particular topic or...

Chris Sherman | Oct 29, 2008 at 3:10 pm ET

Bookshelf: New Column From Search Engine Land

Our newest Search Engine Land column, Bookshelf, launches today. Bookshelf features reviews of books, white papers and other publications that...

Chris Sherman | Oct 29, 2008 at 3:05 pm ET
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