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PPC Academy


PPC Academy is a comprehensive, one-year search advertising course from beginning to end. Starting with the basics, PPC Academy progressively explores all of the varied facets of paid search, and the tactics needed to succeed and become an advanced paid search marketer.

  • Latest

PPC Academy Final Exam: Test Your Paid Search Knowledge

Here we are. I hope your time here at PPC Academy was productive and you learned a lot because it’s now time for your final exam. Were you...

Josh Dreller | Dec 23, 2010 at 6:00 am ET

PPC Academy: Complete Course Table of Contents

Well, here we are. A year in the books! Thank you for reading this one-year paid search course—I hope you got a lot out of it. I know that it...

Josh Dreller | Dec 16, 2010 at 6:00 am ET

A PPC Marketer’s Code Of Conduct

This week, instead of discussing specific paid search tactics, I’d like to take a broader look at how you can become a better professional...

Josh Dreller | Dec 9, 2010 at 6:00 am ET

 

A Display Ad FAQ For Paid Search Marketers

Last week, in An SEO FAQ For Paid Search Marketers, we went a bit out of bounds for this column, which is a one-year course for learning PPC....

Josh Dreller | Dec 2, 2010 at 6:00 am ET

An SEO FAQ For Paid Search Marketers

Earlier in January in this column’s introductory post, Welcome To PPC Academy, A One-Year Paid Search Course, I said that this would be a...

Josh Dreller | Nov 18, 2010 at 6:00 am ET

How To Stay Current With The Swiftly Changing SEM World

Well, my friends, this column, a one-year search course is coming to an end soon. Hopefully, you’ve learned enough to manage and steward your...

Josh Dreller | Nov 11, 2010 at 6:00 am ET

Optimize Your Site Lists On The Google Display Network

For the past month, this column has focused on the non-search triggered ad inventory available to you from search engines. Google AdWords offers...

Josh Dreller | Nov 4, 2010 at 6:00 am ET

Step-By-Step: Choosing AdWords Placements

Continuing from last week’s introduction to placement targeting post, today we’ll discuss how you can set up one of these campaigns for your...

Josh Dreller | Oct 28, 2010 at 6:00 am ET

An Introduction To Google’s Placement Targeting

This column has primarily focused on paid search, but for the last few weeks, we’ve discussed contextual targeting using the engines. Today...

Josh Dreller | Oct 21, 2010 at 7:00 am ET

Step-By-Step: Create An AdWords Content Campaign

In last week’s post, you were introduced to the concept of contextual targeting via the search engines. Let’s review: Contextually targeted...

Josh Dreller | Oct 14, 2010 at 6:00 am ET

An Introduction To Content Targeting

We’ve spent virtually this entire year on buying paid search through the engines and now it’s time to dive into some of the other products...

Josh Dreller | Oct 7, 2010 at 6:00 am ET

PPC Testing Part 4: Google’s AdWords Campaign Experiments Tool

For those of you just getting into paid search, count yourselves lucky. You’re lucky not only to have landed in one of the hottest fields in...

Josh Dreller | Sep 30, 2010 at 6:00 am ET

PPC Testing Part 3: A Campaign Optimization Walkthrough

In the first two posts of this series (PPC Testing Part 1: The Ground Rules and PPC Testing Part 2: Optimization Cheat Sheet), the basic rules...

Josh Dreller | Sep 23, 2010 at 6:00 am ET

PPC Testing Part 2: Optimization Cheat Sheet

If you’ve been reading this column this year, you know that I have repeatedly pushed you to regard your campaigns as being in a continuous...

Josh Dreller | Sep 16, 2010 at 6:00 am ET

PPC Testing Part 1: The Ground Rules

Repeat after me, then repeat again: success with paid search requires an always testing mindset. Why is this so important? I think that most of...

Josh Dreller | Sep 9, 2010 at 1:14 pm ET

Your Daily, Weekly & Monthly Paid Search Routine

Now that you have your paid search account up, running, and are able to pull basic reports, it’s time to start setting up your schedule for...

Josh Dreller | Sep 2, 2010 at 10:04 am ET

8 Crucial AdWords Reports For Measuring Success

Reporting is a very integral part of search engine marketing (and digital marketing in general). Of course, it’s important to be able to...

Josh Dreller | Aug 26, 2010 at 6:00 am ET

Step-By-Step: Your First Keyword Report

To really dive into the nitty gritty of your account performance, you’re going to have to generate some custom reports. That’s because...

Josh Dreller | Aug 19, 2010 at 6:00 am ET

A Successful Launch—What Next?

So, you’ve actually launched a PPC account! Woo-hoo! I think back to that great IBM commercial from a few years ago where an anxious boardroom...

Josh Dreller | Aug 12, 2010 at 6:00 am ET

Ignition! Your PPC Launch Checklist

The big day has finally arrived. You, my friend, have put in the hard work to get to this point. Launch day. Congratulations! Hopefully, you...

Josh Dreller | Aug 5, 2010 at 6:00 am ET
  • Previous Articles »
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