PPC Academy
PPC Academy is a comprehensive, one-year search advertising course from beginning to end. Starting with the basics, PPC Academy progressively explores all of the varied facets of paid search, and the tactics needed to succeed and become an advanced paid search marketer.
PPC Academy Final Exam: Test Your Paid Search Knowledge
Here we are. I hope your time here at PPC Academy was productive and you learned a lot because it’s now time for your final exam. Were you...
PPC Academy: Complete Course Table of Contents
Well, here we are. A year in the books! Thank you for reading this one-year paid search course—I hope you got a lot out of it. I know that it...
A PPC Marketer’s Code Of Conduct
This week, instead of discussing specific paid search tactics, I’d like to take a broader look at how you can become a better professional...
A Display Ad FAQ For Paid Search Marketers
Last week, in An SEO FAQ For Paid Search Marketers, we went a bit out of bounds for this column, which is a one-year course for learning PPC....
An SEO FAQ For Paid Search Marketers
Earlier in January in this column’s introductory post, Welcome To PPC Academy, A One-Year Paid Search Course, I said that this would be a...
How To Stay Current With The Swiftly Changing SEM World
Well, my friends, this column, a one-year search course is coming to an end soon. Hopefully, you’ve learned enough to manage and steward your...
Optimize Your Site Lists On The Google Display Network
For the past month, this column has focused on the non-search triggered ad inventory available to you from search engines. Google AdWords offers...
Step-By-Step: Choosing AdWords Placements
Continuing from last week’s introduction to placement targeting post, today we’ll discuss how you can set up one of these campaigns for your...
An Introduction To Google’s Placement Targeting
This column has primarily focused on paid search, but for the last few weeks, we’ve discussed contextual targeting using the engines. Today...
Step-By-Step: Create An AdWords Content Campaign
In last week’s post, you were introduced to the concept of contextual targeting via the search engines. Let’s review: Contextually targeted...
An Introduction To Content Targeting
We’ve spent virtually this entire year on buying paid search through the engines and now it’s time to dive into some of the other products...
PPC Testing Part 4: Google’s AdWords Campaign Experiments Tool
For those of you just getting into paid search, count yourselves lucky. You’re lucky not only to have landed in one of the hottest fields in...
PPC Testing Part 3: A Campaign Optimization Walkthrough
In the first two posts of this series (PPC Testing Part 1: The Ground Rules and PPC Testing Part 2: Optimization Cheat Sheet), the basic rules...
PPC Testing Part 2: Optimization Cheat Sheet
If you’ve been reading this column this year, you know that I have repeatedly pushed you to regard your campaigns as being in a continuous...
PPC Testing Part 1: The Ground Rules
Repeat after me, then repeat again: success with paid search requires an always testing mindset. Why is this so important? I think that most of...
Your Daily, Weekly & Monthly Paid Search Routine
Now that you have your paid search account up, running, and are able to pull basic reports, it’s time to start setting up your schedule for...
8 Crucial AdWords Reports For Measuring Success
Reporting is a very integral part of search engine marketing (and digital marketing in general). Of course, it’s important to be able to...
Step-By-Step: Your First Keyword Report
To really dive into the nitty gritty of your account performance, you’re going to have to generate some custom reports. That’s because...
A Successful Launch—What Next?
So, you’ve actually launched a PPC account! Woo-hoo! I think back to that great IBM commercial from a few years ago where an anxious boardroom...
Ignition! Your PPC Launch Checklist
The big day has finally arrived. You, my friend, have put in the hard work to get to this point. Launch day. Congratulations! Hopefully, you...
