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Google: Marketing


  • Latest

Google Releases Interactive Infographic: “How Search Works”

Ever wondered how Google Search works, finds pages from across the web and decides how to list them in response to a search? If so,...

Danny Sullivan | Mar 1, 2013 at 11:58 am ET

The Google Movie — “The Internship” — Debuts Its Trailer

There is a new movie coming to theaters on June 7th named The Internship. It is a comedy movie about what it is like to work at Google as an...

Barry Schwartz | Feb 14, 2013 at 9:16 am ET

Google Now (And Nexus 4) Featured In Grammy Show Commercial

Last night during the Grammy Awards show, Google bought airtime to promote its predictive search/assistant feature Google Now. The commercial,...

Greg Sterling | Feb 11, 2013 at 7:44 am ET

 

This Year, NORAD Tracks Santa With Microsoft & Bing, Not Google

Google has been helping the popular NORAD Tracks Santa site locate Santa Claus on Christmas Eve since 2007. But this year, Jolly St. Nick will...

Danny Sullivan | Dec 12, 2012 at 2:15 pm ET

Google Ads Pitch Making Google Your Homepage

It can seem odd that people search for “Google” on Google, but they do. And for those who do within Google News, the company has...

Danny Sullivan | Nov 26, 2012 at 12:52 pm ET

Google Launches “Get Your Google Back” Campaign For Windows 8 Users

Google has launched a Get Your Google Back site to teach new Windows 8 users how to restore or add Google Search to their devices and to get...

Barry Schwartz | Oct 26, 2012 at 1:00 pm ET

Google Maps Fills Whitespace With Big Mobile Ad

Having lost visibility in Apple’s iOS 6, Google Maps is using a big, new ad that touts Google Maps mobile capabilities and invites...

Matt McGee | Sep 19, 2012 at 8:37 pm ET

Google’s “Search Plus Your World” Promo Returns

I was surprised to see a promotion for Google’s “Search Plus Your World” feature turn up in my search results today. I was...

Danny Sullivan | Apr 13, 2012 at 8:09 pm ET

Google Chrome’s Paid Link Penalty Now Lifted

Google has lifted the 60-day paid link penalty Google Chrome was given the first week of January. Now if you search for [chrome], [browser] or...

Barry Schwartz | Mar 16, 2012 at 9:37 am ET

Keeping Up With Google: Bing Launches New “Search Quality Insights” Series

Want to understand better how Bing creates its search results? Bing has announced a new “Search Quality Insights” series to provide...

Danny Sullivan | Mar 5, 2012 at 1:55 pm ET

Google’s Chrome Page No Longer Ranks For “Browser” After Sponsored Post Penalty

Searches for “browser” no longer bring up the Google Chrome home page after Google applied a penalty against the page because of...

Danny Sullivan | Jan 3, 2012 at 4:32 pm ET

Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For

It’s been about a day since we covered Google’s sponsored post campaign to promote its Chrome browser, a campaign that produced...

Danny Sullivan | Jan 3, 2012 at 1:02 pm ET

Google’s Jaw-Dropping Sponsored Post Campaign For Chrome

Google, the company that has been fighting against paid links and “thin” content, seems to be behind a campaign that’s...

Danny Sullivan | Jan 2, 2012 at 6:38 pm ET

Larry Page “CEO Of The Year” — Investors Business Daily

When Larry Page took over the CEO role at Google last year the company was doing well. Now it’s doing better and so Investor’s...

Greg Sterling | Jan 2, 2012 at 10:10 am ET

For The Holidays, Google Has NORAD Tracks Santa & Bing Has Magical Holiday Calendar

Google’s teaming up again with NORAD to product one of my favorite Christmas traditions, the NORAD Tracks Santa web site. But new for this...

Danny Sullivan | Dec 1, 2011 at 1:50 pm ET

Google + Thanksgiving Day TV Commercial

Google aired a 90 second TV commercial on Thanksgiving Day during the Lions/Packers Football game. The commercial highlighted some of the...

Barry Schwartz | Nov 25, 2011 at 8:52 am ET

Google Leads In Search Engines’ Efforts To Woo TV Viewers

Google’s “Dear Sophie” TV spot for Chrome, in which a father creates a Gmail account for his newborn daughter and sends her...

Pamela Parker | Nov 11, 2011 at 12:23 pm ET

Google Launches Online Safety Campaign With Citizens Advice Bureau

The Telegraph reports in “Google teams up with Citizens Advice Bureau” that Google is running its first non-Google-specific campaign...

Barry Schwartz | Oct 17, 2011 at 9:11 am ET

Google Pitches Google+ Hangout With Full Page New York Times Ad

How do you spread the word about your awesome new social media network? If you’re Google, apparently you turn to a full page ad in the old...

Danny Sullivan | Oct 11, 2011 at 4:47 pm ET

A Look Inside Google’s London Store

Dan Barker posted 14 images of the first Google Store that launched in London last week. Here are some pictures shared by Dan of Google’s...

Barry Schwartz | Oct 4, 2011 at 12:43 pm ET
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