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Google: Ads Scripts


Google: Ads Scripts

Google Ads Scripts — and now Microsoft Advertising Scripts — allow marketers to streamline their workflows by programmatically controlling ads data. Scripts, which use simple JavaScript in a browser-based interface, can be employed to automate common procedures or interact with external data.

  • Latest

A simple script to compare search behavior before – and during – COVID-19

How did the coronavirus crisis affect search behavior? This script helps to assess the...

Martin Röttgerding | Apr 15, 2020 at 8:55 am ET

Track how PPC performance changed when specific COVID-19 events took place

This Google Ads script overlays government actions related to the pandemic on Google Ads performance...

Frederick Vallaeys | Apr 10, 2020 at 8:15 am ET

View and change all your budgets easily with this script

You can download and modify all your budgets across multiple Google Ads accounts in a single Google...

Daniel Gilbert | Apr 8, 2020 at 3:50 pm ET

 

Advanced Google Ads script removes locations from keywords

This script automates the removal of individual locations from keywords at-scale within Google...

Wesley Parker | Mar 12, 2020 at 3:48 pm ET

Will RSAs help or hurt your account? This script will help you figure it out

The best way to determine the effect of an automation like RSAs is to test them with a Campaign Experiment, a feature available in both Google...

Frederick Vallaeys | Mar 5, 2020 at 3:42 pm ET

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant...

Daniel Gilbert | Feb 21, 2020 at 8:00 am ET

Stop paying for clicks when you’ve hit conversion capacity with this script

To prevent you paying for clicks you don’t want or need, this capacity controller Google Ads script will pause all ads in your...

Daniel Gilbert | Jan 22, 2020 at 2:43 pm ET

Pause out of stock products with this Google Ads Script

Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify....

Wesley Parker | Nov 21, 2019 at 11:30 am ET

Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

This script emails you when the percentage of disapproved products in your feed has exceeded the limit you’ve set it, saving you the time and...

Daniel Gilbert | Nov 14, 2019 at 8:44 am ET

Advanced Google Ads script to forecast ad performance

Putting projections together is tedious and time consuming but this advanced Google Ads script can create forecasts for you based on past...

Wesley Parker | Oct 17, 2019 at 1:17 pm ET

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads...

Daniel Gilbert | Oct 11, 2019 at 12:13 pm ET

A script to create a Google Ads Experiments dashboard

This script generates a dashboard with a comprehensive view of experiments across My Client...

Frederick Vallaeys | Sep 12, 2019 at 1:07 pm ET

Never go over budget again with this advanced Google Ads Script

Here's an advanced budget tracking script so you can track media spend with alerts when you get close to...

Wesley Parker | Aug 22, 2019 at 1:25 pm ET

Compare and monitor performance of manual and Smart Bidding strategies with this script

This script helps you monitor performance to make informed decisions about what's working in Google...

Daniel Gilbert | Aug 15, 2019 at 10:28 am ET

SMX replay: Visualizing Auction Insights data for competitive intelligence

James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new...

George Nguyen | Jul 30, 2019 at 1:26 pm ET

E-commerce brands: Track spend efficiency with this Google Ads Script

The script pulls keywords from your account and their respective ROAS, which you...

Wesley Parker | Jul 16, 2019 at 12:13 pm ET

Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script

Here's a script that pulls a report on ad performance based on copy...

Daniel Gilbert | Jul 12, 2019 at 2:27 pm ET

Build your PPC campaigns with this mini campaign builder script for Google Ads

This script lets you build or add keywords to your Google campaigns following standard best...

Daniel Gilbert | Jun 14, 2019 at 8:00 am ET

Track your ad tests at scale with this advanced AdWords script

Here's a script to allow you to quickly see a topline summary of all split tests running within your...

Wesley Parker | Jun 5, 2019 at 2:24 pm ET

How to check why PPC performance changed

Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can...

Sponsored Content: Optmyzr | May 21, 2019 at 7:30 am ET
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