Google adds support for product variants and clarifies return fees
The new product variants has three new properties; hasVariant, variesBy and productGroupID.
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
The new product variants has three new properties; hasVariant, variesBy and productGroupID.
This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images.
"Don't remove embedded metadata tags such as trainedAlgorithmicMedia from such images," Google wrote.
Track top products, adjust pricing strategies and enhance your retail ROI using insights from Google Merchant Center.
This e-commerce related search reporting will end next month, in January 2024, Google said.
Google said it is "making it easy for U.S. shoppers to discover and shop at small businesses this weekend and beyond."
Google is also rolling out Product Studio.
These new reports will show you issues with products not showing on Search and changes in visibility of your product listings.
Don't settle for basic revenue metrics. Implement margin-based tracking to uncover high-profit opportunities for your Shopping campaigns.
Google Shopping's free product listings can boost your sales at no extra cost. Use these tips to make your listings more discoverable.
Google's new feature enables businesses to associate creative assets like images, videos and text for a better user experience.
Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
Google is rolling out an automatically created assets pilot on Performance Max campaigns to help relieve creative fatigue for advertisers.
The new Google Merchant Center pilot program gives you an extra opportunity to get potential customers on your website.
It's unclear if the issue is due to a glitch, but Google is looking into it. There is no ETA for a fix.
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend, Google says.
This report no longer requires structured data and if Google finds products in your content, it may show in this report starting January 6th going forward.
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
There is no indication on what caused the outage, how many merchants are affected, or when a resolution will be reached.
Removing or unlinking the suspended Google Ads account from your Merchant Center account won’t unsuspend or resolve your Merchant Center account issue.
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more.
This gives you more details on your product snippets, merchant listings and the shopping tab listings.
Right before the holiday shopping season, Google added new search features to help searchers find deals.
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
You no longer need to be in Google Merchant Center, websites that implement structured data will also gain rich product experiences in Google search results.
New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong.
Google may however limit the visibility of listings with these issues.
Although, Google said these free listings may "have limited visibility on Google."
This may impact your click through rate from Google Search, so keep an eye on it.
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
If you have pages with product variant switches, it may reduce your chances to show rich results in Google Search.
Relevant keywords on your site are tagged and hyperlinked, opening shopping results within a pop-up window.
Plus, Google releases new Google Merchant Center Insights reports.
You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.
Google is running a messaging pilot program that would enable customers to send messages to your customer service email.
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.