Google Shopping Ads
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on...
New GoDaddy integration lets merchants easily show inventory across Google
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and...
WooCommerce’s integration with Google Shopping is now live
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across...
Keyword insights for Google Smart Shopping is back
A new method for an automated and structural collection of crawl data....
Google launches new ad formats for local campaigns and pickup later option for local inventory ads
Google announced a number of local ad features at its annual Google Marketing Livestream...
Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
The company also expanded tROAS bidding to Video Action campaigns and Discovery...
Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O
The announcements position Google as the middle ground between shoppers and...
Google updates Merchant Center product data specifications
This year’s updates focus on improving the quality of product information across both paid and organic Shopping...
Optimize Smart Shopping campaigns: Manage turnover and margin
This method can help you take full advantage of the Google bid...
Google set to deprecate Showcase Shopping ads on April 1
Previous Showcase Shopping ad layouts will be included in Product Shopping ad...
Google adds Black-owned business label to product results
This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant...
Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020. ...
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...
Google Ads turns 20: The most important trends and changes of the past 5 years
Looking back, we can see where the biggest trends in search (and beyond) are heading....
With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this...
Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers
Conversion Lift is also now in beta for YouTube campaigns....
Fight back against the competition with your Google Shopping Ads this holiday season
Join this live webinar and learn what to expect this holiday...
Google Shopping now free globally
Initially launched in the U.S. in April, now available worldwide in...
Google boosting visibility of ‘nearby’ product inventory with new Shopping features
Responding to changing consumer behavior, Google starts emphasizing BOPIS...
A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...