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Google Shopping Ads


  • Latest

Google updates Merchant Center product data specifications

This year’s updates focus on improving the quality of product information across both paid and organic Shopping...

George Nguyen | Apr 7, 2021 at 12:27 pm ET

Optimize Smart Shopping campaigns: Manage turnover and margin

This method can help you take full advantage of the Google bid...

Sponsored Content: Adchieve | Mar 26, 2021 at 7:00 am ET

Google set to deprecate Showcase Shopping ads on April 1

Previous Showcase Shopping ad layouts will be included in Product Shopping ad...

George Nguyen | Feb 24, 2021 at 1:05 pm ET

 

Google adds Black-owned business label to product results

This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant...

Barry Schwartz | Feb 1, 2021 at 7:43 am ET

Mobile shopping is gaining share this holiday season

More digital retail conversions are happening on mobile in 2020. ...

Ginny Marvin | Dec 11, 2020 at 4:24 pm ET

Take a peek into PPC routines during Cyber Five week

After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...

Ginny Marvin | Nov 24, 2020 at 1:17 pm ET

Google Ads turns 20: The most important trends and changes of the past 5 years

Looking back, we can see where the biggest trends in search (and beyond) are heading....

Ginny Marvin | Oct 23, 2020 at 1:55 pm ET

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Pricing and promotions in Google Shopping could be more important than ever this...

Ginny Marvin | Oct 22, 2020 at 9:07 am ET

Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers

Conversion Lift is also now in beta for YouTube campaigns....

Ginny Marvin | Oct 12, 2020 at 2:27 pm ET

Fight back against the competition with your Google Shopping Ads this holiday season

Join this live webinar and learn what to expect this holiday...

Digital Marketing Depot | Oct 12, 2020 at 11:34 am ET

Google Shopping now free globally

Initially launched in the U.S. in April, now available worldwide in...

Barry Schwartz | Sep 30, 2020 at 10:29 am ET

Google boosting visibility of ‘nearby’ product inventory with new Shopping features

Responding to changing consumer behavior, Google starts emphasizing BOPIS...

Greg Sterling | Sep 16, 2020 at 6:00 am ET

A Corona Xmas: Why physical stores will power online shopping this holiday season

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...

Greg Sterling | Sep 4, 2020 at 8:57 am ET

How to prepare your e-commerce ad strategy for an uncertain Q4

What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the...

Sponsored Content: Pacvue | Aug 17, 2020 at 7:30 am ET

Google makes it easier to control Shopping ads by country

A new attribute allows you to exclude products at the country level....

Ginny Marvin | Aug 12, 2020 at 10:17 am ET

Product feed optimization: Here’s more reason to use those attributes

Google is surfacing product attributes such as "Material" in Shopping ads....

Ginny Marvin | Jul 23, 2020 at 12:05 pm ET

Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control

A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads....

Ginny Marvin | Jul 15, 2020 at 9:18 am ET

Google Ads to prohibit spyware, surveillance products and services

The ban will apply...

Ginny Marvin | Jul 10, 2020 at 10:18 am ET

How to create new Google Shopping insight reports in Data Studio

Identify under-performing products faster, see what’s popular in your industry and get more out of PPC...

Andrew McGarry | Jul 8, 2020 at 8:36 am ET

Google is streamlining ‘Ad’ labeling for Shopping ads

The "Sponsored" label will be retired on desktop results, too....

Ginny Marvin | Jun 30, 2020 at 2:14 pm ET
  • Previous Articles »
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