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  • Latest

The impact of ‘close variants’ in exact match types

A look at 4 ways Google Ads Scripts can help restore control for some...

Frederick Vallaeys | Oct 31, 2018 at 12:01 pm ET

5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google...

Sponsored Content: OnCrawl | Aug 28, 2018 at 7:30 am ET

Google’s political ad transparency report & library offers more accountability around election ads

Announced in May, Google's political ad transparency report and the accompanying political ad library are now available....

Amy Gesenhues | Aug 15, 2018 at 5:52 pm ET

Is YouTube serving up more pre-roll & mid-roll video ads?

SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute...

Amy Gesenhues | Jul 2, 2018 at 11:01 am ET

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...

Amy Gesenhues | Jun 14, 2018 at 2:39 pm ET

To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU

Publishers are being asked to manage the consent process on behalf of...

Greg Sterling | Mar 23, 2018 at 9:28 am ET

Google says it removed more than 3.2 billion bad ads in 2017

The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join...

Amy Gesenhues | Mar 14, 2018 at 9:27 am ET

Google announces AMP speed and viewability enhancements for ads

Utilizing "Fast Fetch" ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve...

Michelle Robbins | Aug 22, 2017 at 4:08 pm ET

Site category exclusions for Google Display Network getting brand safety update

The changes are related to updates first announced in March in response to an advertiser YouTube...

Ginny Marvin | Aug 14, 2017 at 9:03 am ET

Google advertisers blacklisted after exploiting AdSense, driving down CPCs

These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in...

Barry Schwartz | Aug 9, 2017 at 4:54 pm ET

Study: Q1 Google Display Network placements

Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform...

Ted Ives | May 1, 2017 at 10:39 am ET

Google launches location extension display ads for local businesses

Some other display ads may be converted automatically to the new format when users are...

Ginny Marvin | Mar 16, 2017 at 12:56 pm ET

Google’s 2016 Bad Ads Report: 1.7 billion ads removed, including fake news ads

The company says efforts to crack down on payday loan ads, ads that look like system errors and "tabloid cloaking" ads were among those that led...

Ginny Marvin | Jan 25, 2017 at 9:00 am ET

5 ways ads are killing your site (& SEO)

We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why...

Kristine Schachinger | Sep 8, 2016 at 9:54 am ET

Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down

One of Google's efforts last year was to prevent accidental mobile clicks when app developers purposely placed ads too close to application...

Ginny Marvin | Jan 21, 2016 at 9:54 am ET

It’s Official: Google Says More Searches Now On Mobile Than On Desktop

Company officially confirms what many have been anticipating for years....

Greg Sterling | May 5, 2015 at 12:34 pm ET

Report: Mobile Search Queries 29 Percent Of Total But Growth Modest

Search query percentages don't line up with overall usage trends....

Greg Sterling | Mar 26, 2015 at 4:06 pm ET

No Whammies! Google To Test Social Casino Game Ads

Ads to appear across Google ad networks including mobile apps, search, display and...

Ginny Marvin | Feb 24, 2015 at 4:47 pm ET

Google Issues Its 2014 “Bad Ads” Report: Disabled More Than Half A Billion Ads

Over 43 million ads were disabled for using "Trick to Click" ploys....

Ginny Marvin | Feb 3, 2015 at 10:28 am ET

Traffic Insights From Google Shopping Search Partners

Google recently started distributing Google Shopping campaigns to selected partners. Columnist Rebekah Schelfhout explores what impact, if any,...

Rebekah Schelfhout | Nov 11, 2014 at 10:12 am ET
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