Google: AdSense
The impact of ‘close variants’ in exact match types
A look at 4 ways Google Ads Scripts can help restore control for some...
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google...
Google’s political ad transparency report & library offers more accountability around election ads
Announced in May, Google's political ad transparency report and the accompanying political ad library are now available....
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute...
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU
Publishers are being asked to manage the consent process on behalf of...
Google says it removed more than 3.2 billion bad ads in 2017
The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join...
Google announces AMP speed and viewability enhancements for ads
Utilizing "Fast Fetch" ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve...
Site category exclusions for Google Display Network getting brand safety update
The changes are related to updates first announced in March in response to an advertiser YouTube...
Google advertisers blacklisted after exploiting AdSense, driving down CPCs
These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in...
Study: Q1 Google Display Network placements
Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform...
Google launches location extension display ads for local businesses
Some other display ads may be converted automatically to the new format when users are...
Google’s 2016 Bad Ads Report: 1.7 billion ads removed, including fake news ads
The company says efforts to crack down on payday loan ads, ads that look like system errors and "tabloid cloaking" ads were among those that led...
5 ways ads are killing your site (& SEO)
We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why...
Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down
One of Google's efforts last year was to prevent accidental mobile clicks when app developers purposely placed ads too close to application...
It’s Official: Google Says More Searches Now On Mobile Than On Desktop
Company officially confirms what many have been anticipating for years....
Report: Mobile Search Queries 29 Percent Of Total But Growth Modest
Search query percentages don't line up with overall usage trends....
No Whammies! Google To Test Social Casino Game Ads
Ads to appear across Google ad networks including mobile apps, search, display and...
Google Issues Its 2014 “Bad Ads” Report: Disabled More Than Half A Billion Ads
Over 43 million ads were disabled for using "Trick to Click" ploys....
Traffic Insights From Google Shopping Search Partners
Google recently started distributing Google Shopping campaigns to selected partners. Columnist Rebekah Schelfhout explores what impact, if any,...