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Google: Conversational Search


  • Latest

Google adds Siri Shortcuts to its iOS apps

Users can tell Siri to ‘search with Google,’ ‘send email’ and...

George Nguyen | Feb 7, 2020 at 11:14 am ET

12 common questions marketers ask about call tracking answered

Call tracking software is a critical component of your martech stack that many marketers don’t know enough...

Sponsored Content: Invoca | Sep 24, 2019 at 7:30 am ET

Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps

The business model for Google Assistant may be transactions over advertising....

Greg Sterling | Jan 8, 2019 at 5:20 pm ET

 

What do Google and a toddler have in common? Both need to learn good listening skills.

Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their...

Dave Davies | Jun 1, 2018 at 11:55 am ET

Driving calls with PPC: 5 mistakes most search marketers make

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get...

Sponsored Content: Invoca | May 14, 2018 at 7:30 am ET

Voice agents and interfaces will require many new marketing strategies

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...

Barry Levine | Apr 19, 2018 at 10:56 am ET

How do you optimize content for a voice-first world?

Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase...

Sherry Bonelli | Feb 13, 2018 at 10:27 am ET

Google Assistant adds new media capabilities ahead of HomePod release

You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows....

Greg Sterling | Feb 1, 2018 at 2:21 pm ET

Survey: People becoming less inhibited about using voice search in public

Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting....

Greg Sterling | Jan 26, 2018 at 2:28 pm ET

Apple says HomePod is finally coming on February 9, but can it compete?

Apple also said that Siri is now used on more than 500 million...

Greg Sterling | Jan 24, 2018 at 4:32 pm ET

Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

Google has also released search trends around Black Friday and Cyber Monday-related search...

Amy Gesenhues | Nov 21, 2017 at 10:46 am ET

How machine learning levels the SERP playing field

Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages....

Kristopher Jones | Oct 16, 2017 at 12:01 pm ET

Google announces Assistant app-discovery channels, broad ranking factors

It's early, but Google will soon need to rank Assistant apps, too....

Greg Sterling | May 19, 2017 at 10:15 am ET

What marketers need to know about Google assistant and Google Home

Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these...

Joe Youngblood | May 20, 2016 at 11:59 am ET

Google Upgrades Conversational Search On Its Mobile Apps

Conversational search on Google’s mobile apps got an upgrade today, as the company announced a few new voice commands that are specific to...

Matt McGee | Oct 9, 2014 at 3:09 pm ET

Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search

If Ray Kurzweil is right, computers will be smarter than humans 15 years from now. It’s called “technological singularity” and...

Matt McGee | Feb 25, 2014 at 7:32 am ET

Googling The Weather: From 20% Project To Sophisticated Query Analysis

Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a...

Matt McGee | Feb 14, 2014 at 11:00 am ET

The Brave New World of SEO: Beyond Websites

We hear it regularly — the death knell tolling for SEO. In the past several years, we’ve been bombarded by a barrage of change in...

Janet Driscoll Miller | Nov 27, 2013 at 10:30 am ET

Google Scientist: We Want To Be Able To Respond To A Query Like “Book Me A Trip To Washington, DC”

Will the day come that Google can successfully respond when you tell it something like, “Book me a trip to Washington, DC” —...

Matt McGee | Aug 13, 2013 at 7:31 am ET

Google Voice Search Coming To iOS, Chrome For Android Gets An Update

Google released a couple of new UI features with the latest Chrome update for Android yesterday and announced that voice search will be coming...

Ginny Marvin | May 24, 2013 at 10:57 am ET
  • Previous Articles »
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