Google: General
Solving complex SEO problems require a new ‘discovery’ approach
The SMX presentation with Hannah Thorpe and Arsen Rabinovitch reviewed Google's latest updates along with diagnostics and tools to get your site...
Google lets users delete search data & control ad settings from Google Search page
Users no longer have to go to their Google Account page to access privacy controls....
The ultimate guide to bot herding and spider wrangling — Part 3
In this third and final installment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds...
Parsing pages: Is it better to update or remove thin content?
There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says...
Optimize for voice search by keeping it short and to the point
Contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for...
Tweet Google an emoji & it will reply with local search results
Tweet an emoji to @Google and you'll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to...
Have Google and Facebook become unwitting tools of extremism?
Google and Facebook are committed to facts and progress, but The Guardian argues they may be helping to undermine both....
Google Santa Tracker & Santa Village Go Live, Counting Down Days Until St. Nick Takes Flight
This year's Santa Village includes coding games and holiday traditions -- all available via desktop or the Santa Tracker Android App....
Study: Rich Answers Showing Up For 8.6% More Google Queries This Year
Is there a potential problem in your search query? Yo, Google may solve it. Check out this study from Stone Temple that shows how Rich Answers...
Google Search For “Fun Facts” Serves Up Random Q&As Via Dynamic Answer Box
"Fun facts" or "I'm feeling curious" search returns dynamic answer box at the top of results, along with "Ask another question"...
Google Gets A Brand-New Look: Updates Search & Now Card Visuals
Google's latest refresh is part of a large-scale rebranding effort that includes a newly designed...
Google Play Gets “May The Fourth Be With You” Home Page Link On Star Wars Day
The streaming service could benefit big from the prominent Star Wars Day link on...
Study: Google Now Displays Rich Answers For 19.45% Of Queries
Rich answers are now displaying for targeted queries at a rate of 19.45% for targeted queries, according to a new study by Stone Temple...
Google Overtakes Traditional Media To Become Most Trusted News Source
According to survey data from the 2015 Edelman Trust Barometer search engines (read: Google) have overtaken traditional media as the most...
Glimpses Of The Future: 10 Fringe SEO Predictions For 2015
It’s that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether...
Coupons, Coupon Codes, Promo Codes…When Content Is NOT King
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I...
The War On Links
In case you didn’t notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search...
Manual Spam Action Revoked! A Case Study
Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn’t do, etc. But the number one...
Calling All Young Scientists: Google Accepting Submissions For Annual Science Fair
Google announced its annual Science Fair today, calling for project submissions from students worldwide, age 13 to 18. This year’s Google...
DeepMind Buy Another Google “Moonshot” Of Sorts
Re/code offers some additional insight into the $400+ million acquisition of artificial intelligence (AI) startup DeepMind that was reported...