Google: Google Home
Get the best search news, tips and resources, delivered each day.
Google Home is Google’s voice-activated home assistant. It’s similar to Amazon Echo in that it can play music, news, perform home automation tasks and answer questions.
Google Home can answer complicated questions, unlike Echo, because the Google Assistant that’s part of Google Home gathers answers from across the web rather than just from selected sources.
Google Home was announced in May 2016 and began shipping to consumers in early November 2016.
For more about Google Home, see our stories below and related Google Home stories on Marketing Land.
Google Assistant sometimes uses AccuWeather when their weather service fails
When Google's first-party responses are not available, Google may ask if you want to use a third-party...
Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...
Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across...
Study: 11 voice search ranking factors analyzed
Some of the findings confirm and some upend conventional wisdom....
Google Assistant to get multiple new languages, distribution and skills
The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support....
What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
Do you think voice search is the next "big thing" digital marketers need to watch for? Contributor Bryson Meunier isn't so sure and feels there...
Google Assistant adds new media capabilities ahead of HomePod release
You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows....
Analyst firm: Google Home gains ground on Amazon Echo, now 44M total devices sold
A new survey from CIRP argues that Google Home captured about 40 percent of holiday sales....
Study: 80% of Google Home results come from snippets
But they aren't always the source of answers for Google Home....
Survey: Smart speaker ownership steals time from smartphones, TV, radio
The study suggests there are about 40 million devices in US homes today....
Smart speaker sales grew 103% last year
The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and...
SEO trends and Google changes to expect in 2018
Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in...
Google says Assistant now on more than 400 million devices
Sales of Google Home smart speakers are considerably smaller....
Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]
CNBC report says product promotions on Alexa are already being tested....
New search quality raters guidelines for Google Assistant and voice search evaluations
Google has quality raters specifically for voice search-related search results. These raters look for information satisfaction, length,...
New test prominently showcases Google Express in mobile search results
A test includes a new callout and ad treatment for the shopping program in mobile search...
Google brings local lead generation to Google Assistant and Google Home
The company taps HomeAdvisor and Porch to provide local contractors through a multistep voice-driven interaction....
Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt...
Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express....
Echo and Home will probably have to tell you they’re always listening — in Europe
As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording....
