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Google: Google Home


Google: Google Home

Google Home is Google’s voice-activated home assistant. It’s similar to Amazon Echo in that it can play music, news, perform home automation tasks and answer questions.

Google Home can answer complicated questions, unlike Echo, because the Google Assistant that’s part of Google Home gathers answers from across the web rather than just from selected sources.

Google Home was announced in May 2016 and began shipping to consumers in early November 2016.

For more about Google Home, see our stories below and related Google Home stories on Marketing Land.

  • Latest

Less than essential: Why smart speakers are like smartwatches, not smartphones

The devices have reached 50% of US homes, but fallen flat as a channel...

Greg Sterling | May 6, 2020 at 8:40 am ET

Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays

You can now test your pages in real time to see how Google can display your how-to pages on smart...

Barry Schwartz | Feb 27, 2020 at 10:35 am ET

Google Maps the dominant local search tool, followed by Facebook and Yelp

The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search....

Greg Sterling | Nov 25, 2019 at 3:52 pm ET

 

Google Assistant in Chrome testing Duplex to help users buy movie tickets

The Assistant’s transaction-handling abilities take a step...

George Nguyen | Oct 1, 2019 at 12:38 pm ET

Google My Business adds more branding tools, introduces searchable @shortnames

The top 5% of local businesses in each category will also be eligible for a new "Local Favorite" badge....

Greg Sterling | Jun 20, 2019 at 12:01 pm ET

Google takes baby steps to monetize Google Assistant, Google Home

There's a multi-faceted revenue model starting to...

Greg Sterling | Apr 22, 2019 at 4:53 pm ET

Searching for facts, directions, local businesses are top digital assistant use cases, says survey

Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft....

Greg Sterling | Apr 19, 2019 at 4:41 pm ET

How to appear in local services listings in Google Assistant and Google Home

Company serving only pre-screened local providers in most major markets....

Greg Sterling | Apr 15, 2019 at 8:53 am ET

Smart speakers set to eclipse tablets globally by 2021

Commerce, advertising or something else: The smart speaker model hasn't been figured out....

Greg Sterling | Apr 15, 2019 at 8:04 am ET

Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies

Are your local SEO and business listing data optimization efforts ready for voice...

Greg Sterling | Apr 9, 2019 at 3:54 pm ET

‘Google Guarantee’ local listings appearing in Google Home results

The Google Guarantee has been associated with Local Services ads, but the two programs are technically distinct....

Greg Sterling | Apr 2, 2019 at 10:34 am ET

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners

Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share....

Greg Sterling | Mar 21, 2019 at 2:35 pm ET

Study: Brands are failing voice search optimization in 3 key areas

Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn't do enough local-social...

Greg Sterling | Mar 15, 2019 at 8:58 am ET

Report: 65 million US smart speaker owners, smart displays quickly gaining traction

Surveys suggest there's still considerable room for...

Greg Sterling | Mar 11, 2019 at 3:27 pm ET

Voice gaining on mobile browser as top choice for smartphone-based search

Since 2018, voice has become more users' first choice for mobile...

Greg Sterling | Mar 5, 2019 at 9:00 am ET

Google Actions vs. Alexa Skills is the next big App Store battle

There are thousands of Skills and Actions but very few people are using them....

Greg Sterling | Feb 19, 2019 at 9:36 am ET

Google adds voice input and spoken results to mobile web search

The search giant appears to be conditioning searchers to use voice across all...

Greg Sterling | Jan 29, 2019 at 1:23 pm ET

Microsoft seeks more Cortana distribution, deeper integration on Android, iOS

We're heading toward a voice-first world for publishers, retailers and brands....

Greg Sterling | Jan 18, 2019 at 11:07 am ET

Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps

The business model for Google Assistant may be transactions over advertising....

Greg Sterling | Jan 8, 2019 at 5:20 pm ET

Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana

Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries....

Greg Sterling | Dec 21, 2018 at 10:50 am ET
  • Previous Articles »
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