Google: Google Lens

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Latest

Is Google Maps what augmented reality has been waiting for?

AR walking directions could be a breakthrough application for the industry....

Greg Sterling | Feb 11, 2019 at 3:43 pm ET

Google Lens goes live for search on iOS: We tested it out

Now that Lens is no longer buried in Google Photos we'll see more rapid adoption of visual search....

Greg Sterling | Dec 11, 2018 at 9:43 am ET

Google Lens feature now within Google Image Search results

Searchers can use Google Lens directly within Google Image search on mobile for some...

Barry Schwartz | Oct 25, 2018 at 7:12 am ET

Supercharging your SEO with AI: Insights, automation and personalization

The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers...

Jim Yu | Jun 12, 2018 at 2:54 pm ET

Google Lens improvements ready visual search and AR for mainstream adoption

Better text recognition, lookalike search and real-time functionality are upgrades....

Greg Sterling | May 10, 2018 at 9:00 am ET

Google Lens comes to Android devices through the side door — Google Photos

This indirect rollout of visual search is intriguing but awkward....

Greg Sterling | Mar 8, 2018 at 9:15 am ET

What the development of visual search will mean for SEO

Columnist Kristopher Jones talks visual search -- its current state, its implications for the future and strategies for SEOs looking to...

Kristopher Jones | Jan 8, 2018 at 11:40 am ET

Google Lens an impressive start for ‘visual search’

While it makes lots of mistakes, it also gets lots of things right....

Greg Sterling | Dec 6, 2017 at 6:22 pm ET

[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company's main keynote on...

Matt McGee | May 22, 2017 at 1:34 pm ET

Google announces Google Lens, an AI-powered visual search tool

At today's Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to Google Assistant and Google...

Matt McGee | May 17, 2017 at 2:31 pm ET

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