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Google: Marketing


  • Latest

YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign

Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube...

Amy Gesenhues | Sep 23, 2019 at 11:01 am ET

You can’t advertise that: The big list of prohibited ads across social and search platforms

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put...

Amy Gesenhues | Sep 17, 2019 at 9:11 am ET

Google moves to simplify, standardize content policies for publishers

The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager. ...

Amy Gesenhues | Aug 28, 2019 at 10:54 am ET

 

Google Maps ‘Follow’ button gives businesses a new way to connect with users

Users can get updates from businesses in the "For You"...

Amy Gesenhues | Oct 26, 2018 at 9:23 am ET

Google lets users delete search data & control ad settings from Google Search page

Users no longer have to go to their Google Account page to access privacy controls....

Amy Gesenhues | Oct 24, 2018 at 12:46 pm ET

Deciphering search intent: 5 areas to get you started

Here are five ways to use search engine results and smart keyword research to help determine search intent for higher...

Kristopher Jones | Sep 19, 2018 at 11:39 am ET

How e-commerce can compete for informational queries by optimizing for intent

How do you optimize for search intent? Here's a look at how Google may return informational queries to relevant e-commerce pages and how you can...

Bill Sebald | Sep 18, 2018 at 9:44 am ET

5 ways to avoid duplicate content and indexing issues on your e-commerce site

Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best...

Manish Dudharejia | Sep 3, 2018 at 9:38 am ET

How to find good writers and other content marketing struggles

You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here's a look at how to hire good copywriters that will...

Jessica Foster | Aug 29, 2018 at 1:39 pm ET

Google’s political ad transparency report & library offers more accountability around election ads

Announced in May, Google's political ad transparency report and the accompanying political ad library are now available....

Amy Gesenhues | Aug 15, 2018 at 5:52 pm ET

Ask the SMXperts — Schema & Structured Data, JavaScript

Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured...

Debra Mastaler | Jul 6, 2018 at 3:51 pm ET

Predicting the value of a search engine ranking signal

Contributor Dave Davies deconstructs a new Google patent that covers how machine learning can predict a ranking signal value when the value is...

Dave Davies | Jul 5, 2018 at 12:37 pm ET

5 Things Google Ads can now do automatically

Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how 'smart' automation works and...

Frederick Vallaeys | Jul 3, 2018 at 3:34 pm ET

How to prioritize SEO tasks by impact

How do you know if the SEO and content changes you're making will benefit your site? Contributor Casie Gillette looks at ways to prioritize...

Casie Gillette | Jul 3, 2018 at 10:17 am ET

Is YouTube serving up more pre-roll & mid-roll video ads?

SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute...

Amy Gesenhues | Jul 2, 2018 at 11:01 am ET

How to create an ROI-based management approach for paid search success

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a...

Megan Taggart | Jun 26, 2018 at 10:45 am ET

Parsing pages: Is it better to update or remove thin content?

There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says...

Kristopher Jones | Jun 25, 2018 at 3:37 pm ET

How to take advantage of strategic PPC audience targeting

Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more...

Amy Bishop | Jun 25, 2018 at 11:25 am ET

Practice useful marketing for local business content success

As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3...

Jamie Pitman | Jun 22, 2018 at 9:47 am ET

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is...

Amy Gesenhues | Jun 21, 2018 at 1:40 pm ET
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