Google: Marketing
Building links in boring industries
Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful...
4 concrete ways to use images to build links
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract...
7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and...
Is a 301 or 302 redirect best for SEO?
Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google...
6 smart e-commerce lessons to boost local business
With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers...
Auditing customer reviews for organic traffic growth without losing speed or attracting penalties
Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer...
Enterprise SEO and cross-channel performance: Activation and integration
A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first...
Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs
Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings,...
Google rolls out previously announced ‘Landing Pages’ mobile assessment tool
Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for...
How brands can win with omnichannel discovery
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to...
Google Play Gets “May The Fourth Be With You” Home Page Link On Star Wars Day
The streaming service could benefit big from the prominent Star Wars Day link on...
Pro-level Tips To Succeed At Retargeting
One of the popular PPC sessions at SMX Advanced in Seattle was the Pro-level Tips to Succeeding at Retargeting. While many advertisers have...
Google’s April Fools’ Day 2013 Joke-A-Thon: YouTube Shutdown, Google Nose & More
April Fool’s Day is pretty much like a national … err, international holiday for everyone that works for Google. It seems that...
Google Pushes Google Search App With Commercials
The commercial in the middle of an episode of “Worst Cooks In America” this weekend caught me off-guard. Was that an ad for the...
Google On Bing Attack Ads: “Others Should Focus On Building Good Products”
Google has largely ignored Bing’s Scroogled campaign, the one attacking it over the pay-for-play change to Google Shoppping & Gmail...
Google Releases Interactive Infographic: “How Search Works”
Ever wondered how Google Search works, finds pages from across the web and decides how to list them in response to a search? If so,...
The Google Movie — “The Internship” — Debuts Its Trailer
There is a new movie coming to theaters on June 7th named The Internship. It is a comedy movie about what it is like to work at Google as an...
Google Now (And Nexus 4) Featured In Grammy Show Commercial
Last night during the Grammy Awards show, Google bought airtime to promote its predictive search/assistant feature Google Now. The commercial,...
This Year, NORAD Tracks Santa With Microsoft & Bing, Not Google
Google has been helping the popular NORAD Tracks Santa site locate Santa Claus on Christmas Eve since 2007. But this year, Jolly St. Nick will...
Google Ads Pitch Making Google Your Homepage
It can seem odd that people search for “Google” on Google, but they do. And for those who do within Google News, the company has...
