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Google: Marketing


  • Latest

National ads, local results: Where should you be putting your money?

Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob...

Jacob Baadsgaard | Jun 21, 2018 at 12:39 pm ET

Ranking factors session recap from SMX Advanced 2018

If you couldn't attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the...

Eric Enge | Jun 18, 2018 at 12:35 pm ET

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...

Amy Gesenhues | Jun 14, 2018 at 2:39 pm ET

 

How to determine if you’ve been hit by negative SEO

Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take...

Joe Sinkwitz | Jun 14, 2018 at 11:23 am ET

Reducing the time it takes to write meta descriptions for large websites

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul...

Paul Shapiro | Jun 13, 2018 at 11:43 am ET

Building links in boring industries

Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful...

Jeremy Knauff | Jun 11, 2018 at 3:46 pm ET

4 concrete ways to use images to build links

Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract...

Pratik Dholakiya | Mar 14, 2018 at 12:38 pm ET

7 marketing and promotion tactics to get your content discovered

Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and...

Kristopher Jones | Mar 9, 2018 at 2:46 pm ET

Is a 301 or 302 redirect best for SEO?

Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google...

Bryson Meunier | Mar 9, 2018 at 10:37 am ET

6 smart e-commerce lessons to boost local business

With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers...

Wesley Young | Feb 26, 2018 at 11:21 am ET

Auditing customer reviews for organic traffic growth without losing speed or attracting penalties

Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer...

Karen Bone | Feb 22, 2018 at 2:31 pm ET

Enterprise SEO and cross-channel performance: Activation and integration

A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first...

Jim Yu | Feb 20, 2018 at 11:05 am ET

Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs

Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings,...

Amy Gesenhues | Nov 21, 2017 at 5:16 pm ET

Google rolls out previously announced ‘Landing Pages’ mobile assessment tool

Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for...

Greg Sterling | Aug 24, 2017 at 3:26 pm ET

How brands can win with omnichannel discovery

Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to...

Adam Dorfman | Nov 30, 2016 at 10:02 am ET

Google Play Gets “May The Fourth Be With You” Home Page Link On Star Wars Day

The streaming service could benefit big from the prominent Star Wars Day link on...

Ginny Marvin | May 4, 2015 at 10:41 am ET

Pro-level Tips To Succeed At Retargeting

One of the popular PPC sessions at SMX Advanced in Seattle was the Pro-level Tips to Succeeding at Retargeting. While many advertisers have...

Christine Churchill | Jun 18, 2013 at 7:00 am ET

Google’s April Fools’ Day 2013 Joke-A-Thon: YouTube Shutdown, Google Nose & More

April Fool’s Day is pretty much like a national … err, international holiday for everyone that works for Google. It seems that...

Matt McGee | Mar 31, 2013 at 3:17 pm ET

Google Pushes Google Search App With Commercials

The commercial in the middle of an episode of “Worst Cooks In America” this weekend caught me off-guard. Was that an ad for the...

Danny Sullivan | Mar 22, 2013 at 1:12 pm ET

Google On Bing Attack Ads: “Others Should Focus On Building Good Products”

Google has largely ignored Bing’s Scroogled campaign, the one attacking it over the pay-for-play change to Google Shoppping & Gmail...

Danny Sullivan | Mar 10, 2013 at 1:14 pm ET
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