Google: Mobile
Web Vitals come to Google’s Test My Site tool
The tool gives mobile speed and user experience...
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install...
Will publishers drop AMP when it’s no longer a requirement for Top Stories?
Your organization’s resources, competitors, financial priorities and Google’s page experience update are all factors to...
The Google Page Experience Update: User experience to become a Google ranking factor
This new ranking factor won't be live until 2021, at the earliest. Here is what you need to...
Google to switch completely over to mobile-first indexing by September 2020
Google has said currently 70% of sites shown in search have already been switched...
Google mobile-first indexing to be applied to all sites within a year
Google is sending notices to sites that have mobile-first indexing...
Google’s mobile-first indexing guide update emphasizes the same content across site versions
New guidance has been added in numerous areas, including crawling, structured data, visual content and best...
Google search lets you swipe left and right on shows and movies
Google is launching a new way to find tv shows and movies in...
You can’t opt into or out of mobile-first indexing
Google's John Mueller reminds us that one day, there will only be mobile-first...
Google search results not fully rendering for many searchers
Google search is broken for some searchers where these users cannot see the full search...
Google Search Console adds mobile-first indexing features
Google adds the date your site switched over to mobile-first indexing to Search Console...
Google My Business adds more branding tools, introduces searchable @shortnames
The top 5% of local businesses in each category will also be eligible for a new "Local Favorite" badge....
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search....
Why search needs to be combined with awareness for maximum impact
TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves....
Google brings the Assistant to Waze
Part of Google's Assistant everywhere strategy, Waze users will be able to 'avoid tolls' and 'report police' without touching the screen....
Google adds Googlebot desktop vs. mobile selector for Rich Results test
Here is a new way to test to see if your site has issues with Google's mobile-first...
A favicon is worth a thousand keywords
SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not...
Starting July 1, all new sites will be indexed using Google’s mobile-first indexing
Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on...
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can...
The mobile, desktop split may have stabilized at roughly 60% – 40%
Hitwise found an average of 58.5% of searches were mobile, largely unchanged from two years ago....