Google: Other Ads
‘Google Guarantee’ local listings appearing in Google Home results
The Google Guarantee has been associated with Local Services ads, but the two programs are technically distinct....
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
Google Shopping Adds Full Suite Of Automated Bidding Options
Advertisers will now have bid type options aplenty across their Google Shopping Campaign....
Google Tests Its Hotel Finder As A New Comparison Ad Atop Search Results
Hotel industry, you’re on notice: Google appears to be running a test that places its own Google Hotel Finder at the top of very...
Search For Hotels With Google Hotel Finder
Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now use Google’s Hotel...
Google Click-To-Call: Keeping It Simple
Google’s click-to-call offering has received a lot of attention over the past few months, and for good reason. There is great value in...
Google Formally Announces New DoubleClick Ad Exchange
DoubleClick’s advertising exchange has been in the works since at least 2007 and before Google acquired the company. But this morning...
Why Google Radio Ads Failed
Radio Tunes Out Google in Rare Miss for Web Titan from the Wall Street Journal has some excellent history on why Google Radio ultimately failed...
Google “TV Ads Online” Dangles Multi-Platform Lure For Brand Advertisers
It’s now a cliche to point out that consumer audiences have fragmented. However, once mighty media have seen audiences dwindle over the...
Google Voice: Next Generation Telco?
Maybe that headline overreaches a little but not entirely. For those that have been wondering whether Google’s GrandCentral acquisition,...
Google Turns Off Radio Ads
Google continues to pull back the reins on some of its product and service offerings, today announcing that they’re shutting down Google...
Google Closes The Presses On Print Ads
Google announced that they will be closing down their Print Ads initiative. Google will no longer take new ads of February 28th and will close...
Interview: Carter Maslan On Google’s Local Business Center Upgrade
Google Maps recently introduced a new user interface for the Local Business Center. There were some issues with the upgrade and Carter Maslan,...
Google’s New Media Advertising: Get Hip or Get Left Behind
Like many agencies and advertisers, we’ve been dragging our feet before trying Google’s relatively new advertising options. My rationale has...