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Google: Other Ads


  • Latest

‘Google Guarantee’ local listings appearing in Google Home results

The Google Guarantee has been associated with Local Services ads, but the two programs are technically distinct....

Greg Sterling | Apr 2, 2019 at 10:34 am ET

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...

Amy Gesenhues | Jun 14, 2018 at 2:39 pm ET

Google Shopping Adds Full Suite Of Automated Bidding Options

Advertisers will now have bid type options aplenty across their Google Shopping Campaign....

Greg Finn | Aug 14, 2015 at 11:40 am ET

 

Google Tests Its Hotel Finder As A New Comparison Ad Atop Search Results

Hotel industry, you’re on notice: Google appears to be running a test that places its own Google Hotel Finder at the top of very...

Matt McGee | Dec 14, 2011 at 9:57 am ET

Search For Hotels With Google Hotel Finder

Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now use Google’s Hotel...

Barry Schwartz | Jul 28, 2011 at 4:44 pm ET

Google Click-To-Call: Keeping It Simple

Google’s click-to-call offering has received a lot of attention over the past few months, and for good reason. There is great value in...

Bill Dinan | Apr 20, 2010 at 3:27 am ET

Google Formally Announces New DoubleClick Ad Exchange

DoubleClick’s advertising exchange has been in the works since at least 2007 and before Google acquired the company. But this morning...

Greg Sterling | Sep 18, 2009 at 12:08 am ET

Why Google Radio Ads Failed

Radio Tunes Out Google in Rare Miss for Web Titan from the Wall Street Journal has some excellent history on why Google Radio ultimately failed...

Barry Schwartz | May 12, 2009 at 10:26 am ET

Google “TV Ads Online” Dangles Multi-Platform Lure For Brand Advertisers

It’s now a cliche to point out that consumer audiences have fragmented. However, once mighty media have seen audiences dwindle over the...

Greg Sterling | Mar 27, 2009 at 10:01 am ET

Google Voice: Next Generation Telco?

Maybe that headline overreaches a little but not entirely. For those that have been wondering whether Google’s GrandCentral acquisition,...

Greg Sterling | Mar 12, 2009 at 9:24 am ET

Google Turns Off Radio Ads

Google continues to pull back the reins on some of its product and service offerings, today announcing that they’re shutting down Google...

Matt McGee | Feb 12, 2009 at 3:12 pm ET

Google Closes The Presses On Print Ads

Google announced that they will be closing down their Print Ads initiative. Google will no longer take new ads of February 28th and will close...

Barry Schwartz | Jan 20, 2009 at 2:39 pm ET

Interview: Carter Maslan On Google’s Local Business Center Upgrade

Google Maps recently introduced a new user interface for the Local Business Center. There were some issues with the upgrade and Carter Maslan,...

Mike Blumenthal | Jun 24, 2008 at 2:06 pm ET

Branding Coming To Search In A Big Way

Search has historically been seen as a direct response vehicle and the notion that search is a branding medium has traditionally been met with...

Greg Sterling | Mar 20, 2008 at 10:50 am ET

Google Pitches Media Buying “Dashboard” To Skeptical Ad Agencies

Many people think that Google is a search engine. That’s true, but it’s only part of a much larger story that Google is developing....

Greg Sterling | Mar 10, 2008 at 9:24 am ET

Clear Channel’s Radio Ad Inventory Now Available On Google Audio Ads

The Inside AdWords blog announced Clear Channel’s inventory of about 1700 AM and FM stations are now available for purchase at Google...

Barry Schwartz | Nov 7, 2007 at 8:56 am ET

Google’s New Media Advertising: Get Hip or Get Left Behind

Like many agencies and advertisers, we’ve been dragging our feet before trying Google’s relatively new advertising options. My rationale has...

David Szetela | Sep 21, 2007 at 9:03 am ET

Google Offering Print Ads To More Advertisers & Papers

Google announced that they have expanded their Print Ads program both on the advertiser and publisher side. They have expanded their newspaper...

Barry Schwartz | Jul 18, 2007 at 9:06 am ET

Google Wants To Make TV Ads Less “Annoying”

Google’s Campaign Against Bad Commercials from Internetnews.com reports Kim Malone, the director of Google AdSense, as saying she wants to...

Barry Schwartz | Jun 12, 2007 at 8:53 am ET

Google Releases Audio Ads To Public While eBay Begins Radio Ad Auction Push

Google announced they have completed their audio ad test and is now in the process of rolling out audio ads to all US advertisers. In fact, I...

Barry Schwartz | Jun 6, 2007 at 8:15 am ET
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